Salesforce Live, India takeaways: Vedantu, HDFC announces tie-up with Salesforce

Salesforce Live: India 2022 was all about How the future works.

The annual event was aired on 6th July and was a massive hit as it unveiled how business success is reimagined in a post-Covid world.

The event gave us a glimpse of exciting innovations to succeed from anywhere. Industry luminaries spoke at length about how business can be a powerful platform for change.

In addition to that, Customer trailblazers like HDFC Limited announced a tie-up with Salesforce and shared how they are reimagining employee and customer experiences with Salesforce.

Here are the key Salesforce live India takeaways for you, in case you missed the event. Check them out!

Major takeaways from Salesforce Live, India

Delivering memorable customer experiences with Customer 360

To succeed in this digital era, a Customer-first approach is essential in every business. Today’s customers want to be wowed by companies, and Salesforce 360 helps you achieve that.

The Salesforce 360 platform unifies Sales, Service, Commerce, and Marketing teams to make every customer interaction unforgettable and pleasant.

At the event, leading EDtech Company Vedantu announced a collaboration with Salesforce to deliver seamless experiences to its students and parents across touchpoints.

Leveraging Customer 360, Vedantu can get a unified view of each student interaction. Utilizing these insights, teams can have more contextual conversations and offer assistance at any stage.

HDFC announces tie-up with Salesforce to innovate customer experiences

Innovation and technology are the building blocks of HDFC’s customer-centric business model.

The financial conglomerate is leveraging Salesforce to provide exceptional customer services while building the integration backbone to connect disparate systems.

Announcing the partnership, HDFC revealed by using Sales Cloud, Service Cloud, and Mulesoft, they can resolve customer queries faster by getting a unified view of their loan history, previous interactions, documents, and other relevant data.

Collaboration across teams makes it fast and seamless to help customers more effectively and thus win loyalty,

Apart from that, Asian Paints also shared how they have been using Salesforce to deliver effortless experiences over the years. Now, they are leveraging Salesforce technology to address the gaps between teams and customers.

Business as a platform change and committing to Net Zero

Nowadays, a business’s mission is not just to focus on profit growth but also to commit to giving back to the community.

At present, The biggest challenge the world is facing is Climate Change. To fight climate change, Salesforce introduced sustainability as its fifth core value and pledged to plant 43.5 million trees all over the world. From these, 1 million will be planted in India.

The Net Zero Cloud launched recently would help businesses track and reduce their carbon footprints.

Sonam Wangchuk, a noted educationist, environmentalist, and engineer, shared that internalizing the urgency of climate change and practicing sustainability across all engagements should be the priority of every business to protect the planet.