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Customer service is moving beyond chatbots that simply answer common questions. Businesses are now looking at AI that can understand a customer’s problem, respond naturally and take action without making every interaction feel like a scripted conversation. Voice is an important part of this change. Customers often pick up the phone when an issue is […]

AI, automation, and smarter ways of building customer experiences are changing how Salesforce professionals approach their work. Staying current means more than following product updates; it also means sharing ideas with people who are solving real business challenges every day. Brisbane’s Salesforce community is getting ready to come together for a full day of practical […]

Salesforce has been expanding its business through acquisitions, but its latest move brings a different area of technology into focus. The company has signed an agreement to acquire Rune Technologies, a defense technology company working on military logistics and frontline operations. Announced on October 29, 2026, this Salesforce acquisition is expected to strengthen its government […]

AI agents can be useful until something goes wrong. A model change can affect the answers an agent gives, an API update can interrupt a task, or growing usage can push costs beyond expectations. The bigger concern is that these problems may continue before anyone notices. Salesforce’s latest Agent Fabric update, announced on October 27, […]

GoHighLevel workflows can capture lead details and trigger webhooks, but evaluating each prospect against service fit, budget, and purchase readiness requires additional logic. Connecting an AI model makes this evaluation part of the automated process. With Gemini, submitted lead information can be assessed against predefined scoring criteria to generate a qualification status, score, reason, and […]

Salesforce has secured a Leader position in the 2026 Gartner Magic Quadrant for Digital Commerce for the 11th consecutive year. Its position furthest to the right for Completeness of Vision adds another milestone to the company’s ongoing work in B2B and B2C commerce. The announcement comes at a time when shopping habits are shifting beyond […]