The global CRM leader Salesforce, recently announced Automotive Cloud, a vertical-specific cloud solution to scale up the staggering auto industry. Salesforce, known for designing industry-specific solutions to help businesses across every industry, introduced Automotive Cloud to enable automakers, dealers, and automotive finance groups to adopt digital transformation and provide best-in-class customer experiences. Salesforce partners also expressed solidarity in supporting companies implementing Automotive Cloud and customizing those implementations to meet business-specific needs.
Let’s explore the news in detail!
How Automotive Cloud can redefine the future of the automotive industry?
The automotive industry is on the brink of massive digital acceleration as it steps up to meet the demands of new-age customers.
As 93% of automotive companies believe that first-party data will help improve the customer experience greatly, most auto businesses are shifting their modus operandi from sales-focused to customer-centric.
But to do this, they need a digital solution that can simplify complex sales structures and help them create revenue streams through new selling and servicing models, connected vehicles, subscriptions, and partnerships.
So, the Automotive Cloud comes at this pivotal time and brings along the power of Driver 360, which helps businesses get a single view of their entire customer and vehicle lifecycle.
The new product utilizes advanced intelligence, automation, and real-time analytics to increase productivity while lowering costs. It also helps businesses drive increased revenue by expanding lead conversion rates and stimulating collaborative workflows.
Key Features of the Automotive Cloud
With Automotive Cloud capabilities, auto businesses can help customers browse new vehicles, make purchases, or search for financing options with real-time personalization and intelligence.
The Automotive Cloud enables:
- Marketing teams: Set parameters that will automatically route qualified leads and share the best, most prospective customers with their local dealership.
- Sales managers: Manage inventory and vehicle location by purchasing and sales agreements and tracking the forecasts and inventory performance.
- Service Teams: Deliver personalized service by alerting customers when their service is due or when the lease expires.
- IT Teams: Create customized flows to automatically trigger notifications to customers when their vehicle gets called off.
Built on Automotive Data Foundation that ensures interoperability, compliance with global regulations, flexible data sharing, and data protection, the Automotive cloud has some distinguishing features such as-
- Driver Console
- Household management
- Vehicle Console
- Automotive Lead Management
- Dealer Performance management
- Flow for Automotive
- Analytics for Automotive
- The power of Salesforce Genie
Wrap Up
The Automotive Cloud is generally available to all users now. Be sure to Check out this Salesforce innovation, and if you need assistance in implementing the solution, getting in touch with industry experts at HIC Global Solutions might help. Contact us for a demo today!
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