Salesforce Amps Up Personalization for Patient Health Experiences with Innovations in Customer 360
Recently, at HIMSS 2022, the global leader in CRM, Salesforce, announced its expansion in healthcare and life sciences with new innovations across Customer 360 for Health. According to research, COVID-19 played an important role in transforming patient and employee preferences.
With Customer 360 for Health, Salesforce aims to deliver solutions that connect and build trust between healthcare and life sciences companies.
In this new innovation, you will witness solutions that cater to Patient Care Coordination, Patient Virtual Care, Patient Unified Health Scoring, Patient Data Platform, and also the Patient Commerce Portal.
“Healthcare leaders are looking to create streamlined ways for their employees to collaborate while keeping patients at the center of care,” said Kevin Riley, SVP & General Manager, Healthcare and Life Sciences, Salesforce. “These new innovations make that possible and help healthcare and life sciences organizations of all shapes and sizes adapt and grow in more tech-enabled ways.”
Deliver Patient-First Care From Anywhere
Staying connected in times of need: With Slack, you can allow your teams and healthcare organizations to have access to apps that improve patient case management. Healthcare workers and coordinators can easily connect to colleagues and patients with alerts, messages, and workforce – all within Slack.
Patient Virtual Care: Did you know 47% of lower-income consumers face difficulties in transportation for doctor’s appointments? With Patient Virtual Care, healthcare organizations can connect with their patients remotely and schedule check-ins virtually. This is a better way of connecting patients who have a lack of transportation and are not too willing to come down to the hospital.
Key Features of this Innovation
Patient Data Platform: Integrating Patient Data Platform with Patient Unified Health Scoring enables healthcare managers to unify disconnected data sources to create a single source of truth of patients’ and their family members’ profiles. All of this while keeping privacy measures to help customers connect all of their end customer data in one place and enabling customers to adhere to their HIPAA compliance responsibilities.
Patient Commerce Portal: With this, healthcare and life sciences companies like pharmaceutical and medical device suppliers can move to new direct-to-patient selling channels while keeping their privacy in mind. This would help create personalized shopping experiences while being relevant to HIPAA compliance needs.
Encryption for Commerce Cloud: With Encryption for Commerce Cloud, customers can quickly and easily store patients’ health information and other sensitive data safe with an additional layer of security that can only be accessed by authorized users who have access to the encryption keys.
Wrap Up
So, now you know Salesforce’s newest plans in meeting personalization for patient health experiences. We hope that you liked this interesting update and it added to your knowledge. If you need experts to implement an error-free Salesforce project while keeping your business challenges in mind, then get in touch. Our skilled Salesforce specialists have just the right experience and proven expertise to take your business on the right path.
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