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Since Agile development methodology first started gaining traction in 1990’s, enterprises have come a long way. Agile development methodology offers a host of benefits – speed, flexibility, time savings, client involvement, and the ability to identify issues at the outset. Corporations of all types are adopting Agile. Salesforce platform and Agile development methodology area natural […]

From the time of the first customer database tool like Goldmine to present day Salesforce managing customer records has come a long way. Customer Relationship Management (CRM) and Sales Force Automation (SFA) are two business applications that are often thought to be nearly the same. Despite being powerful weapons in the arsenal of corporations, there […]

The hallmark of this century is the way technology has penetrated every aspect of our lives. However, it quickly becomes obsolete in a dynamic environment. This is especially true for businesses today as consumers grow tech-savvy and demand personalized solutions. As the number of data sources sees a massive growth, organizational success requires a deft […]

With maturing of data platforms that enable tracking and assimilating of data a seamless exercise acquiring and analysing customer data has become easier than ever. However, this information explosion also causes companies to sometimes miss out on capitalising opportunities owing to a failure in implementing an integrated customer database that stores and makes this data […]

John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” From those moments of 1920’s to an era of today, where every cent that is spent by a marketer has to be accounted for, and by leveraging tools like Shazam for television and Google Analytics for […]

With the zero-code development philosophy popularized by Salesforce, the topic of configuration versus customization often comes up. A leading cloud computing platform, Salesforce’ popularity has a lot to do with the fact that it is easy to customize and configure. In fact, to truly leverage the power of Salesforce it is important that it is […]