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Organizations today generate vast amounts of data and must find a way to leverage it to extract astute business insights. Data-driven organizations make sounder decisions and establish better relationships with stakeholders. As customer data grows in volume, relying on intuition or outdated data exploration tools makes it impossible to derive actionable intelligence. Salesforce offers users […]

Corporations the world over are realizing the importance of data. Till a couple of years back the customer analytics was predominantly leveraged by retailers, financial institutions and corporations associated with them. Be it the much-criticized campaign that Target ran undertaking promotional offers based on customer buying patterns or Catalina Marketing running loyalty programs for Big […]

With increasing social media and technology integration, there is an opportunity for businesses to tap into customer data. Consumers no longer want to be bombarded with irrelevant marketing message they expect a personalized and unified experience from the businesses they engage with. They are increasingly seeking a uniform level of engagement from businesses, regardless of […]

In a data-driven world, it is important for corporations to leverage the information that they have about their consumers. This data, captured through past purchase and engagement history and the internet can be leveraged to deliver goods and services that are customized towards their target audience. In this changing paradigm, CustomerRelationship Management (CRM) software should […]

From a time when Customer Relationship Management (CRM) tools were just data repositories, CRM systems have come a long way. CRM solutions are no longer functioning as silos of information but as active engagement tools. The number of products that are sold in a retailer like Walmart is above 120,000 in an average store As […]

With Salesforce App Economy moving towards the Trillion dollar mark, it is important for Independent Software Vendors to operate in this domain. From technological to marketing support, Independent Software Vendors (ISV) stand to benefit to a great extent through integration with Salesforce. Under Salesforce’s extensive partner program, ISVs get access to a wide set of […]