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Within Enterprises CRM tends to hold a critical aspect towards the goal of growth of an organization. In the current scenario, it is crucial for every business to constantly evolve to keep up with changing market dynamics. Within this paradigm in order to retain and grow clients, it is important to maintain a strong CRM […]

In an earlier Circa, information consumption and distribution were only across a couple of channels. Big brands only needed to have a full-page Newspaper and a Superbowl ad to ensure their visibility to a large segment of the population. Today, consumers engage with brands across devices and platforms and businesses today understand the value of […]

Technology today has given businesses a strong push to move ahead at an extremely fast pace. It enables companies to streamline their processes, monitor data in near real-time changes and analyze it. ERP and CRM software are one of the many tools which allow businesses to manage their organizations better and in turn increase their […]

In 2013 when Salesforce introduced its new the new Salesforce1 platform mobile was already mainstream within enterprises. At that time there were significant questions that came up about the usability of the platform for the customers. Questions like- What will be different in Salesforce1?. What are the new features?. How will it impact and bring […]

How to Increase CRM User Adoption According to a report by Markets and Markets Customer Relationship Management (CRM) software Market will be worth $ 24.22 Billion By 2018. In fact, CRM and ERP software are the two biggest category spends for an enterprise. Software projects of all nature and sizes fail for a variety of […]

Salesforce is undoubtedly the industry leader in CRM today, having propelled several B2B organizations to success. But when it comes to B2C businesses, Salesforce has just as many benefits to offer. With advanced automation options, Salesforce allows B2C businesses to focus on building customer engagement by helping them interact through there digital journey across various […]