Explore Our Blogs!

The recent announcement during the event Dreamforce; Salesforce and Google Partnership took many by surprise, especially as of now the major cloud players were having a competition type of relationship. The example of Salesforce leveraging the Oracle database is one interesting example. Within the ever-evolving Cloud Platform Market, this partnership could pose a major challenge […]

With falling storage and computing cost, corporations now have the infrastructure in place to acquire and analyze the massive amount of data. Corporations that can leverage this data are entities of the future, as analysts often say “Data is the new currency”. However, we also know that information and data, professional or personal is sensitive. […]

Salesforce acquisition of Demandware took many analysts by surprise but it was a step in the forward direction for Salesforce which from being a data repository of a corporation’s customer interaction came one step closer to the customer journey. Modern shopper consistently seeks a seamless and unified shopping experience, irrespective of the channel they make […]

Running a non profit organization is a noble but tedious task. There are several inherent challenges, from fund-raising to project implementation. Out of the few tools available today to help the functioning of non-profits, the Salesforce Non profit Cloud is undoubtedly the most effective. A community-built with the help of over 30,000 non-profit organizations, Salesforce […]

The Right to be forgotten has taken the world by storm and European Parliament General Data Protection Regulation (GDPR) guidelines have marketers anxious and worried for months. GDPR has forced organizations to rethink customer data and privacy with a ‘Privacy by Design’ approach. This means consent from customers is required to hold their data. Apart […]

Marketing automation has captured the imagination of big and small organizations alike and has become the buzz-word for dynamic multichannel management, audience tracking, and data collection. Marketing automation not only transforms traditional marketing and scales but also fine-tunes customer offerings and secure further growth prospects. As with any enterprise-wide technology implementation, marketing automation can also […]