Salesforce expands partnership with NBCUniversal with a new docuseries to be streamed on Salesforce+ and CNBC
Salesforce and NBCUniversal are coming together with a first-of-its-kind brand new docuseries called The Shift. The series is scheduled to premiere on Sept 17 at 2:30 p.m ET on CNBC and will be streaming exclusively on CNBC.com, Peacock, and Salesforce+. The docuseries is co-produced by CNBC Brand Studio, Efran Films, and Salesforce Studios and can be marked as an expansion of Salesforce’s existing partnership with NBCUniversal.
Let’s know more about the news!
What’s driving the news?
The new branded series will showcase how businesses are accelerating digital transformation and scaling their business in times of changing customer expectations. With this venture, Salesforce targets the business-minded audience of NBCUniversal to highlight how good business needs to engage with all stakeholders, including customers, employees, and communities to succeed in today’s business world.
Significance of Salesforce+
The docuseries will be streamed on Salesforce’s own streaming platform Salesforce+ as well. This is yet another well-thought move by Salesforce to enter the streaming services market. This year Salesforce+ will celebrate its 1st anniversary at Dreamforce 2022. Since its launch, Salesforce+ has achieved more than 5 million global viewers and has streamed more than 300 episodes across 15 original series.
And, not to forget the live streaming of popular events like Dreamforce, Connections, and TrailheaDX enhancing the brand experience with curated and on-demand content.
The above numbers indicate the amount of content consumption by viewers and the success of Salesforce+. Riding high on the success, Salesforce gears up to reach a wider audience with the recent partnerships with NBCUniversal.
More about ‘The Shift’
Shot in five different countries over the period of six months, the first episode of the video series will show how OneUnited Bank, America’s largest Black-owned bank, is leveraging technology to build a digital product that will put an end to the exploitative payday loan business. After airing on Saturdays at 2.30 pm E.T, the episodes will be available on Salesforce+ and CNBC.com, beginning at 12:01 a.m. each Monday.
To learn more about the program lineup, you may visit Salesforce+ and catch up on everything you need to know.
Wrap Up
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