Salesforce has come a long way since its inception from being a cloud CRM only company to moving into the platform domain with Force.com but things have started to come full circle for this CRM giant with recent acquisitions of Mulesoft and Tableau.
For a company that was the poster boy for the cloud and no software movement. Salesforce’s acquisition of Tableau and Mulesoft has highlighted how Salesforce is understanding the importance of hybrid deployment. Not all enterprise application can be on the cloud and increasingly enterprises are deploying a combination of on-premises and cloud.
With recent development in domains like near field communication and IoT, corporations clearly understand that data is distributed across platforms, and Salesforce also comprehends these developments.
Salesforce has invested in dashboard and analytics heavily since its inception, but with the acquisition of Tableau, this capability of Salesforce will undergo a sea change. From the perspective of data acquisition, the amount of data that an enterprise has is absolutely humongous. Salesforce does an amazing work on the information that it has on its platform, but with Tableau, it now has the capability to leverage data that spreads across various channels. Giving a corporation the capability to draw insights from a range of data.
With Salesforce moving into domains like eCommerce, it conceives the need to better understand customer personas and generate data insights that drive customer analytics. This data is both on-premise and on the cloud, it is within Salesforce, relational databases, and Excel sheets. With Tableau, Salesforce will be able to build a bridge and build a simple solution to visualize data.
As highlighted earlier, Salesforce had analytics as part of its platform, but with Tableau, it can now support a range of analytics.
With Tableau acquisition Salesforce opens up new avenues for customer analytics outside of Salesforce ecosystem. Though some Tableau customers might be wary of the impact that Salesforce would have especially with Salesforce Analytics and Tableau having some overlapping features.