On September 23, 2020, the global leader of Cloud CRM, Salesforce announced Digital 360. The collaboration of the innovation and key components makes Digital 360 stand out. Thus, it helps digital leaders to transform customer experience and boost growth in the all-digital, work-from-anywhere world.
The Salesforce Customer 360 platform presents new technology, learnings, and services that enable teams to create engaged and personalized experiences. These Salesforce services may vary across several channels such as marketing, commerce, and others.
Digital 360 consists of a broad partner ecosystem, strong expert services, and new learning resources on Trailhead. Let’s see what all does its new product innovations include;
Customer 360 Audiences: It is a customer data platform for marketers to unify, segment, and activate all of their customer data.
Commerce Cloud Payments: It is an out-of-the-box payment solution powered by Stripe.
Experience Cloud: This allows brands to build CRM-powered digital experiences, fast.
Customer 360 for Marketing, Commerce, and Digital Leaders
Digital 360 brings together Salesforce’s best in class Marketing Cloud, Commerce Cloud, and Experience Cloud. Therefore, it gives a scalable, data-driven, personalized, and enhanced customer experience in today’s all-digital customer-centric world.
Salesforce Marketing Cloud
It allows marketers to build a strong meaningful relationship with the customer at all the touchpoints across the customer journey. The new Customer 360 Audiences also allows marketers to capture, collaborate, segment, and activate all their customer data. It helps them to deliver personalized experiences across commerce, marketing, sales, service, and more.
Salesforce Commerce Cloud
This helps brands to create seamless commerce experiences for buyers across all digital channels on mobile, social, web, or store. Salesforce collaborates with Stripe announcing Commerce Cloud Payments which allows brands to embed payments into their sites with just clicks, and no code. Mike Clayville, Chief Revenue Officer at Stripe comments, “The surge in digital commerce is creating an imperative for all companies to adapt to a changing economy.”
Salesforce Experience Cloud
This is a digital experience platform that helps companies build CRM-powered interactive digital experiences for their partners, employees, and customers at scale. Also, Salesforce CMS and Experience Builder allow the brand to create and deliver personalized content, websites, mobile apps, portals, or storefronts.
The Pandemic has surely made all of us go digital. Now is the right time for brands to collaborate with a partner that not only understands Salesforce but every aspect of their business and needs. HIC Global Solutions focuses on not only delivering the best to its clients but provide excellent solutions to every business.
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