Salesforce has announced a raft of new Customer 360 innovations in Marketing and Commerce Cloud at the recently concluded Salesforce Connections 2022.
This annual conference was a huge success and unveiled some amazing sessions and innovations.
In case you missed the epic moments of the event, we have brought together the takeaways of Salesforce Connections 2022 here in this blog today!
So, Get ready to learn about the major innovations announced at the Salesforce Connections event this year!
Three main segments of the announcement
To begin with, Salesforce unveiled quite a few enhancements in the Marketing and Commerce Cloud.
Let’s get a glimpse of these innovations segment-wise.
- In the first segment, Salesforce announced a new integration with Google for seamless first-party data interoperability. This integration will allow marketers to strategize, activate and optimize marketing campaigns on the Google platform more efficiently.
- Moving into the second segment of the announcement is Salesforce’s addition of new Salesforce AppExchange Partners for CDP (Customer Data Platform) and Commerce Cloud.
- And the third segment includes the launch of NFT Cloud in a pilot.
New innovations across Marketing and Commerce Cloud
Before we explore the new features in SMFC, let us understand that with these innovations, Salesforce aims to help businesses utilize the power of automation to deliver unique, connected experiences.
So, the new features in the next-gen Marketing Cloud are:
#Triggered Campaign Messages
Available now, this feature enables marketers to provide a personalized one-on-one engagement with customers based on behavior triggers and new product info.
# Google Ads integration with Salesforce CDP
After the death of third-party cookies, this feature will allow companies to use first-party data to optimize their marketing campaigns in a more meaningful way.
#Intelligence Ecommerce Marketing Insights App
By Combining the commerce and marketing data, this new app provides interactive dashboards with actionable insights.
#AppExchange partners for Marketing and Commerce Cloud
The new AppExchange partners for SFMC are Acxiom, Neustar, TheTradeDesk, Annalect, MediaMath, LiveRamp, Nine, Streamlytics, Metarouter, and WPP.
# Intelligence Connector for B2C Commerce Cloud
This connector enables marketers to get insights into their revenue, product, and sales performance in real-time, to increase their ROI.
#Digital Command center for Slack
Slack, being the HQ, is now the digital Command center that enables businesses to track all activities across Marketing and Commerce Cloud.
New innovations in Commerce Cloud
Commerce Marketplace:
This feature provides a common ground for businesses to easily create marketplace solutions on Commerce Cloud and add other companies’ products to their catalogs.
NFT Cloud:
With this, Salesforce aims to support secure and sustainable NFT commerce by enabling users to source, sell and manage non-fungible tokens(NFTs) directly on Salesforce Customer 360 platform.
Commerce for Customer Service
Service agents will now be more capable to initiate requests for exchanges, returns, and promotions by getting a complete 360 view of customers’ order history.
Social Media Integration
Salesforce announced an integration with TikTok and delivered the ability for businesses to create ads and leverage its Social media integration feature.
New Commerce Cloud AppExchange partners
To extend the power of Salesforce in every industry, Salesforce has announced new AppExchange partners for Commerce Cloud. They are POQ, Amplience, Avalara, Forter, BRINGG, and Chargent.
Wrap Up
Well, that was all about the innovations announced in Salesforce Connections 2022.
If you are looking to implement these new features into your business, you may need our expert guidance. Reach out to us at HIC Global Solutions and let’s talk in detail!
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