Recently, our favorite CRM software, Salesforce, and Amazon Web Services (AWS) announced to join forces in order to build high-quality video streaming technology with unique viewer data and analysis tools. This will help content distributors to deliver more scalable and personalized experiences to the viewers.
“Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the key challenges content distributors face today. The Salesforce and AWS relationship brings together a comprehensive, industry-specific media offering designed for direct-to-consumer video and live streaming services. This allows content distributors to enhance their capabilities while also helping them rapidly launch new service offerings, such as subscription packages and product bundles,” said Christopher Dean, VP and GM, Media & Entertainment & Media Cloud, Salesforce.
Salesforce and AWS will together provide customizable and easy-to-deploy content tools. Also, AI-driven subscriber journeys would further help studios, streamers, publications, and other distributors deliver personalized experiences.
How does this direct-to-customer video subscription offering benefits content distributors?
1. Integrated and Personalized Experiences: With this, content distributors can deliver personalized experiences while expanding their customer base with new acquisitions, generating more revenue, and increasing customer loyalty, retention, and support.
2. Smart Insights into Viewer Intelligence: As a content distributor, one can gain deeper insights into subscriber engagement with likes & dislikes on specific content recommendations, clickstream actions, etc. Thus, this would benefit them to deliver personalized marketing campaigns to the customers, in turn, converting them into long-term customers.
3. Configurable Platform: Content distributors can customize user experiences by introducing and scaling content-driven commerce experiences and targeted ads. Also, this would allow the viewers to purchase a product at the same time as they’re watching a video. This would be done through targeted product placement advertisements.
“As development continues, Salesforce will continue to work with AWS and inspire the industry to consider deeper integration between the subscriber lifecycle and D2C video delivery, identifying and engaging audiences to make monetization simpler and more cost effective,” said Dean.
Wrap Up
We hope that you liked this newest update from the Salesforce world. Also, if you’re looking forward to implementing Salesforce into your business, then dedicated Salesforce specialists can help. Get in touch with us at HIC Global Solutions, a registered Salesforce consulting company for an error-free Salesforce implementation.
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