Recently, the global CRM leader Salesforce announced Salesforce Advertising Sales Management for its Media Cloud. This innovation would help in the management of cross-channel advertising sales. Now, publishers can generate better revenue by managing their cross-channel advertising, starting from planning and execution, automated client reporting, and optimization all in one place.
As publishers, you can also get better revenue by selling your advertising campaigns to brands. Be it online, print, social media, television, radio, or streaming platforms. As you know, the growing number of advertising channels has increased the complexities of managing the campaigns and tracking the results.
With Salesforce Advertising Sales Management, publishers get one platform that integrates the workflows, enables them to track the performance of campaigns. Also, they can view advertising sales inventory from several different channels that they would like to.
“We understand the complexity that comes with managing advertising sales in today’s increasingly digital world, especially with publishers managing data across so many different advertising channels and formats,” said Christopher Dean, VP, and GM, Media Cloud. “
Advantages of Salesforce Advertising Sales Management
The latest innovation in Media Cloud would help publishers in the following ways:
- Publishers can grow advertising sales from one unified platform. Earlier, publishers had to log into different platforms to run and book ads on different platforms such as digital, radio, or television ads. With Advertising Sales Management, you get one unified platform where you can plan, perform, and analyze your campaigns. This would help save time to focus on other important goals of your business.
- Automation to Streamline Ad Operations and Sales. Now, you won’t have to feel burdened with manual processes and data entries on your legacy systems. With the newest innovation in Media Cloud, data can flow across advertising systems consistently while automated approvals along with workflows. Also, it can be configured to provide visibility at different levels of the campaign.
- Optimize the performance of Campaigns. You can now optimize the performance of each campaign with a single source of truth. Use embedded analytics and dashboards to provide timely and actionable insights that you need in your campaigns. Also, you can easily fix campaign performance problems in real-time and allow your sales team to focus on the historical performance of your campaigns.
“Sales operations automation is a key area of need in today’s market,” said Karsten Weide, Program Vice President, Media & Entertainment, IDC. “Media companies need the right technology in place to simplify the complexity from RFP ingestion to post-campaign reporting.”
Wrap Up
We hope that you liked this interesting coverage on the newest enhancement in the Media Cloud. Keep on reading our blogs to stay updated with the latest developments in the Salesforce ecosystem. Also, if you are looking forward to adding any kind of Salesforce services to your business, getting in touch with specialists would help.
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