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In the latest Summer 22 release cycle, Salesforce rolled in new features in Marketing Cloud to help marketers seize the power of Personalization. With customer expectations skyrocketing, Personalization is becoming extremely critical to a brand’s digital strategy. But to address the expectation of customers, brands face challenges in scaling Personalization across channels, leveraging owned data, […]

Territory management in Salesforce is a Sales team’s reliable tool for revenue generation. It helps them achieve targets, increase sales and reduce costs with enhanced coverage and aligned territories. Proper mapping of territories also delivers optimized routing capabilities that reduce travel costs and boost sales & customer satisfaction within a particular territory. So, in this […]

Two of the best Salesforce tools, Salesforce Code Builder and DevOps Center, are currently in Beta! After grueling a couple of years in development, Salesforce unleashes DevOps Center and its web-based IDE, Salesforce Code Builder in Beta, enabling users to install, test, and provide feedback. Touted as the future of Salesforce development, these two tools […]

We know that Salesforce is retiring WFRs and Process Builder and recommending Salesforce Flows for all behind-the-scenes automation needs. As a result, it has become essential to learn and master Flows for building automation solutions. So, in this blog today, we will share an overview of Salesforce Flows and the best practices to use it, […]

Salesforce Live: India 2022 was all about How the future works. The annual event was aired on 6th July and was a massive hit as it unveiled how business success is reimagined in a post-Covid world. The event gave us a glimpse of exciting innovations to succeed from anywhere. Industry luminaries spoke at length about […]

In every organization, Sales reps use both Microsoft Outlook and Salesforce. In fact, they spend almost 28% of their day working on email and calendars. A good chunk of their time is spent on entering data and switching between the two software. Wouldn’t be great if they could get Salesforce data and insights into contacts […]