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Unlike services-based industries which have been engine of growth for economies in the recent decades, manufacturing industry has been a bulwark of a nation for centuries. But because of a long record of being in business, manufacturing industry has had to operate with legacy systems and processes. Key decision makers in manufacturing operations have preferred […]

CRM software has come a long way from simple spreadsheets used to store customer information to client server applications like Siebel and now the leader of the block cloud based solution Salesforce. Salesforce transformed the CRM industry by launching its platform in a software as a service model and shifting the usage of CRM’s from […]

Salesforce has come a long way since its inception from being a cloud CRM only company to moving into the platform domain with Force.com but things have started to come full circle for this CRM giant with recent acquisitions of Mulesoft and Tableau.   For a company that was the poster boy for the cloud […]

In an increasingly competitive market, successful brands understand the importance of marketing automation for growing revenue and generating a steady stream of leads. But once a lead converts, many brands fail to adjust their marketing automation efforts to build engagement with customers. A mistake that corporations make is by spending more effort on client acquisition […]

Salesforce has been a pioneer in many areas and leveraging AI within marketing automation has been a new frontier for it. Behavior Scoring is taking things to an all-new next level. With Pardot Einstein, it is now possible for brands to use AI to nurture prospects more effectively. Salesforce Einstein Behavior Score allows corporations to […]

One of the most crucial aspects of Salesforce especially for managers and senior executives have been its Dashboard. The recent news of Salesforce acquiring Tableau highlights the importance that it puts on reporting and visualization. Salesforce Dashboard enables data visualization and reporting generated by analyzing data residing within- sales, marketing or customer data. Dashboards keep […]