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All e-commerce brands struggle with cart abandonment issues – online shoppers filling a cart and then abandoning it halfway. Perhaps they’re simply window shopping. Or the final cart value discourages the purchase decision. This is especially true if a prospective customer does not have an account on the platform. The retailer is unable to market […]

In November of 2018, SAP acquired Qualtrics in an $8 billion all-cash deal. What led many experts to foresee the consolidation is the synergies between the two – Qualtrics’ focus on experience data and SAP’s focus on operational data. Through the acquisition, SAP is clearly looking to accelerate the experience management category with an end-to-end […]

Every business conducts two critical processes when it comes to attract, manage, satisfy and follow up with customers – CRM (Client/Customer Relationship Management) and ERP (Enterprise Resource Planning). The CRM system is employed to create and manage relationships with customers, understand preferences, manage the sales value chain and ultimately sell products and services across markets. […]

The Salesforce Customer Relationship Management (or CRM) platform helps companies manage, organize, automate, and synchronize their sales, marketing, and activities related to customer engagement. An effective Salesforce implementation through the automation of services significantly increases productivity and decreases the workload on a corporation’s employees. However, there are numerous ways for a corporation to further boost […]

Enterprises today sit on a huge amount of data. However, most managers spend hours updating spreadsheets and waiting for answers from IT. The problem is, by the time they receive the answers, the data is stale. While analytics tools offer a solution to the problem, they’re designed for data scientists, not for business leaders. In […]

While Each department plays a crucial role in driving your business the marketing and sales departments are the frontrunners in the lead scoring salesforce module. If marketers generate poor-quality leads, sales team suffer from low conversion. On the other hand, if the leads are high-quality but the sales team does not follow-up in a timely […]