January 21, 2020

Integration of ActiveCampaigns with Salesforce Opportunity to Manage Leads

Integration of ActiveCampaigns with Salesforce Opportunity to Manage Leads

Key Highlights

  • Integrated ActiveCampaigns with Salesforce for accurate and real-time syncing
  • Streamlined the customer experience by offering 100% visibility into marketing activities
  • Simplified the workflow by automating the syncing process

Key Highlights

  • Integrated ActiveCampaigns with Salesforce for accurate and real-time syncing
  • Streamlined the customer experience by offering 100% visibility into marketing activities
  • Simplified the workflow by automating the syncing process

Overview

Battery Recycler partnered with HIC to integrate active campaigns with Salesforce opportunities to have a contact created in the active campaign of the opportunity.

What You Need to Know

Our client, Battery Recycler of America wanted to integrate ActiveCampaigns with Salesforce to reach out to their targeted audience, sync new leads in the CRM, and create personalized email campaigns.

Why It Matters

Integrating ActiveCampaigns with Salesforce is imperative to reach the target audience more effectively, and ensure new leads are accurately and quickly synced into the CRM.

What HIC Did

The team of HIC Global Solutions integrated ActiveCampaigns with Salesforce, enabling the client to manage leads and opportunities in Salesforce and deliver a unique experience to each user.

Overview

Battery Recycler partnered with HIC to integrate active campaigns with Salesforce opportunities to have a contact created in the active campaign of the opportunity.

What You Need to Know

Our client, Battery Recycler of America wanted to integrate ActiveCampaigns with Salesforce to reach out to their targeted audience, sync new leads in the CRM, and create personalized email campaigns.

Why It Matters

Integrating ActiveCampaigns with Salesforce is imperative to reach the target audience more effectively, and ensure new leads are accurately and quickly synced into the CRM.

What HIC Did

The team of HIC Global Solutions integrated ActiveCampaigns with Salesforce, enabling the client to manage leads and opportunities in Salesforce and deliver a unique experience to each user.

Key Improvements

100%

Visibility into all customer actions

95%

Accuracy and real-time synchronization

100%

Time-saving with the automated syncing process

Key Improvements

100%

Visibility into all customer actions

95%

Accuracy and real-time synchronization

100%

Time-saving with the automated syncing process

About the Client

Battery Recyclers of America has made the recycling process easy since its inception in 2009 with convenient & fast pick-up.

The company offers a streamlined process for recycling various types of batteries, including lead-acid, lithium-ion, and more. Battery Recyclers of America stands out for its commitment to protecting the environment and emphasizing education and awareness.

About the Client

Battery Recyclers of America has made the recycling process easy since its inception in 2009 with convenient & fast pick-up.

The company offers a streamlined process for recycling various types of batteries, including lead-acid, lithium-ion, and more. Battery Recyclers of America stands out for its commitment to protecting the environment and emphasizing education and awareness.

Challenges Faced

Key challenges faced by Battery Recyclers of America:

Battery Recyclers of America struggled to efficiently manage and track leads, making it difficult to keep the CRM updated with new contact details.

Secondly, they were struggling to deliver a personalized and consistent experience to each customer.

Challenges Faced

Key challenges faced by Battery Recyclers of America:

Battery Recyclers of America struggled to efficiently manage and track leads, making it difficult to keep the CRM updated with new contact details.

Secondly, they were struggling to deliver a personalized and consistent experience to each customer.

Challenges Faced

Key challenges faced by Battery Recyclers of America:

They were facing issues with
  • Inefficient Management of Leads
  • Battery Recyclers of America struggled to efficiently manage and track leads, making it difficult to keep the CRM updated with new contact details.

  • Poor Customer Experience
  • Secondly, they were struggling to deliver a personalized and consistent experience to each customer.

Solutions Offered

To overcome these two major challenges, the expert team of developers at HIC Global offered the following solutions

The process of managing leads and opportunities was automated, including the automation of adding new leads to the CRM, updating contact details, tracking interactions, and more.

To deliver a personalized and consistent experience, the capabilities of ActiveCampaigns were integrated into Salesforce to leverage advanced email marketing features. This included creating personalized and targeted email campaigns.

Solutions Offered

To overcome these two major challenges, the expert team of developers at HIC Global offered the following solutions

The process of managing leads and opportunities was automated, including the automation of adding new leads to the CRM, updating contact details, tracking interactions, and more.

To deliver a personalized and consistent experience, the capabilities of ActiveCampaigns were integrated into Salesforce to leverage advanced email marketing features. This included creating personalized and targeted email campaigns.

Solutions Offered

To overcome these two major challenges, the expert team of developers at HIC Global offered the following solutions

Salesforce & Active Campaign Integration
  • Salesforce & Active Campaign Integration
  • The process of managing leads and opportunities was automated, including the automation of adding new leads to the CRM, updating contact details, tracking interactions, and more.

    To deliver a personalized and consistent experience, the capabilities of ActiveCampaigns were integrated into Salesforce to leverage advanced email marketing features. This included creating personalized and targeted email campaigns.

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