Salesforce has recently announced a series of innovative features in Commerce Cloud for businesses to integrate digital commerce experiences into their sales, service, and marketing channels.
These new capabilities leverage AI, Data, and CRM to create personalized purchasing experiences across multiple channels, driving revenue and meeting customer expectations by
- automating reorders,
- embedding order support,
- streamlining payment collection with Pay Now, and
- leveraging Snapchat for Commerce.
In this blog, we will explore the key innovations introduced by Salesforce and discuss their significance in today’s omnichannel landscape.
Significance of Salesforce's new Commerce Innovations
In a world, where customers engage with brands through various channels, businesses must meet them on their preferred platforms and provide consistent experiences.
Salesforce’s new Commerce Cloud features empower companies to achieve this goal.
By integrating these new Commerce Cloud features into their sales, service, and marketing strategies, businesses can transform every customer touchpoint into a transaction opportunity.
With customers using multiple channels and expecting consistent experiences, these innovations position businesses to meet their demands and gain a competitive edge in the market.
What the new embedded apps and integrations offer
The combination of data, AI, and CRM in these embedded apps and integrations empowers brands to anticipate customer needs, build faster buying experiences, and drive sales.
Let’s take a closer look at these innovations:
1. Pay Now
Pay Now is a new Salesforce Payments feature that allows businesses to collect payments more efficiently. Businesses can enable customers to transact immediately using their favorite digital channels by embedding checkout links into any Salesforce application.
2. Snapchat for Commerce
Salesforce introduces Snapchat for Commerce, a service that allows businesses to create ads on Snapchat, increasing product discovery and driving Snapchatters to their storefronts. This feature allows companies to reach new audiences and potentially drive more sales by providing a seamless shopping experience within the Snapchat app.
3. Reorder Portal
The Reorder Portal is a personalized, self-service platform that automates reorders and engages repeat buyers.
Powered by Einstein AI’s Next Best Actions, this portal allows customers to access their past orders and easily reorder products without the need to contact a sales representative.
4. Order Support
Ideally a great fit for service businesses, this feature empowers businesses to transform Order Support from a cost center to a revenue generator by embedding it into their service organization. To address order management issues, Order Support offers agents, bots, self-service actions, and knowledge articles.
Using Einstein AI-powered recommendations, Order Support can identify sales opportunities during service interactions enabling agents to increase the value of orders by suggesting complementary items.
Wrap Up
In a nutshell, these remarkable innovations by Salesforce are empowering businesses to thrive in the ever-evolving digital commerce landscape while exceeding customer expectations.
If you’re eager to witness these cutting-edge features in action and transform your business, don’t hesitate to reach out to our dedicated Commerce Cloud specialists for expert consulting.
Care to book a demo? Click here!
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