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Another Salesforce event is making its way onto the calendar, and this time, the spotlight is on West Africa. West Africa Dreamin 2026 is bringing the Salesforce community together for conversations around technology, business growth, and the future of the ecosystem across Africa. But what makes this event worth adding to your calendar? From keynotes […]

Claude AI can make working with Salesforce CRM data much easier. Instead of manually opening records, building reports, or writing SOQL queries, teams can ask Claude questions in plain English and get answers from their Salesforce org. With Salesforce MCP, users can explore CRM information through a conversational interface, helping them find relevant details with […]

Salesforce has signed a definitive agreement to acquire Loops, an analytics startup that helps businesses understand why their numbers change and what they can do about it. The deal is expected to bring Loops’ technology and specialized team into Tableau, Salesforce’s analytics platform. The acquisition price has not been officially disclosed, although media reports estimate […]

Setting up Salesforce Claudeforce requires more than simply connecting Salesforce with Claude. The process involves beta access, the Salesforce Headless 360 MCP Server, an External Client App, plugin configuration, and user-level permissions. Each part of the setup is important because Claude needs controlled access to Salesforce data and actions while still following the user’s existing […]

Brazil Dreamin’ 2026 is bringing Salesforce professionals together in São Paulo for two days of learning, practical sessions, and conversations with people who work on the platform every day. Taking place in November, the event is designed for people who want to learn from real projects, exchange ideas, and build connections that can be useful […]

Some Salesforce events are about big announcements. Others are more about the people who make the ecosystem what it is. Mexico Dreamin 2026 sits closer to the second kind, bringing together Salesforce professionals and community voices in Mexico City. What makes this event stand out is the experience behind the people organizing it. The leadership […]