Del Friscos’ is a major restaurant chain focussed heavily on serving steakhouse delicacies along with fine-wines. It believes in providing customers the American fine-dining experience.
Del Friscos’ brings its unique steaks and wine experience to an exclusive group of people who enjoy fine-dining. Their promotional events span their entire chain and are necessarily diverse to take advantage of their local culture, helping individual outlets curate their experience a little differently than the rest. Email is their preferred marketing channel alerting their target demographic of special offers and events at nearby outlets.