Since its founding in 1999, Salesforce has evolved from a small startup into a global leader in CRM and cloud solutions, driven by continuous innovation and strategic acquisitions. Notable acquisitions include Slack, Informatica, and MuleSoft, enhancing its capabilities across various sectors. The annual Dreamforce conference has become a hallmark event in tech. As Salesforce continues to expand, it captures opportunities for growth and excellence, with a focus on integrating AI into its offerings. This guide explores Salesforce's significant acquisitions and their impact on the company's trajectory.
Since Salesforce was founded on March 8, 1999, by Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff, the journey started from a small, rented apartment in San Francisco, now grown into a global leader. With the vision of “an internet company for Salesforce automation”, it has now become the leading platform offering multiple solutions with AI Revolution.
Since 1999, Salesforce has continuously captured the headlines with its innovations, global events, and acquisitions. In 2003, with the first Salesforce annual conference, Dreamforce has now become the ultimate tech gathering.
Sendia, a wireless technology startup, was Salesforce’s first acquisition. Since then, the company has acquired numerous leading firms, including Slack, Informatica, ClickSoftware, Contentful, m3ter and many others. Just like in previous years, 2024 was no exception. Salesforce is continuously capturing innovation, growth, and excellence.
Every year brings countless opportunities, and Salesforce, our favorite CRM leader, always seems to make the most of them. Therefore, this guide will dig deep into Salesforce’s recent acquisitions, providing clear insights and visions.
Since 1999, Salesforce has continuously captured the headlines with its innovations, global events, and acquisitions. In 2003, with the first Salesforce annual conference, Dreamforce has now became the ultimate tech gathering.
Sendia, a wireless technology startup, was Salesforce’s first acquisition. Since then, the company has acquired numerous leading firms, including Slack, Informatica, ClickSoftware, Zoomin, and many others. Just like in previous years, 2024 was no exception. Salesforce is continuously capturing innovation, growth, and excellence.
Every year brings countless opportunities, and Salesforce, our favorite CRM leader, always seems to make the most of them. Therefore, this guide will dig deep into Salesforce’s recent acquisitions, providing clear insights and visions.
Biggest Salesforce Acquisitions Till 2026
We are diving into the biggest Salesforce acquisitions that have made headlines. So, let’s jump right in.
Investment by Acquisition
Disclosed deals only
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Heroku
The leading Ruby platform-as-a-service, Heroku gave Salesforce a foothold in cloud
application development. The acquisition allowed Salesforce to support the next generation of Java and
Ruby app developers at scale.
ExactTarget
A cloud marketing platform trusted by Coca-Cola, Gap, and Nike, ExactTarget helped
Salesforce become the #1 CRM by connecting sales, service, and marketing across email, social, mobile,
and the web.
Quip
Co-founded by Bret Taylor (later Co-CEO of Salesforce), Quip’s cloud-based word
processing capabilities helped Salesforce extend its Customer Success Platform with next-generation
productivity tools.
Demandware
A leading cloud-based commerce platform trusted by top global brands, Demandware
became the foundation for Salesforce Commerce Cloud — powering online, mobile, and in-store shopping
experiences.
MuleSoft
MuleSoft’s application network platform enabled Salesforce to build its Integration
Cloud — connecting enterprise apps, data, and devices across any cloud to drive truly personalized
customer experiences.
Datorama
An AI-powered marketing intelligence platform for enterprises and agencies, Datorama
bolstered Salesforce Marketing Cloud with deeper integration and intelligence across marketing channels
and data sources.
ClickSoftware
A leader in field service solutions, ClickSoftware accelerated Salesforce’s ability to
manage on-site work with intelligent scheduling, dispatch, and real-time field operations management.
Evergage
Evergage’s customer data platform and personalization engine, combined with Salesforce
Marketing Cloud, accelerated the CRM giant’s ability to deliver truly individualized customer
experiences.
Vlocity
Industry-specific cloud and mobile software for communications, insurance, media,
health, and government sectors. Combined with Customer 360, Vlocity delivered the most advanced
industries platform for digital transformation.
Acumen Solutions
A leading professional services firm specializing in public sector and manufacturing,
Acumen became part of Salesforce Professional Services to help customers accelerate Customer 360 value.
Slack
Salesforce’s biggest deal ever. Slack’s workplace messaging platform became the
digital HQ enabling companies worldwide to deliver customer and employee success from anywhere.
“Personally, I believe this is the most strategic combination in the history of software, and I can’t
wait to get going.”
Stewart Butterfield, Slack CEO & Co-Founder
LevelJump
A sales enablement tool integrated into Sales Cloud, LevelJump helped sales teams
learn faster, coach better, and build high-performing teams through outcome-based peer learning.
Phennecs
A data management, privacy, and compliance solutions provider built on the Salesforce
Platform. After a long OEM partnership, bringing Phennecs in-house gave customers built-in compliance
and security.
Troops.ai
A revenue communications platform now part of Slack, Troops.ai delivers real-time
Salesforce insights to teams through Slack, improving sales forecasting, collaboration, and overall
productivity.
Airkit.ai
Creator of AI-powered customer service applications, Airkit.ai joined Service Cloud to
help businesses build smarter, omni-channel engagement and AI-driven service experiences.
“The future of customer engagement will be powered by a new set of AI-driven customer experiences.”
Bill Patterson, EVP & GM, Customer 360 Applications at Salesforce
Zoomin
A provider of unstructured data management, Zoomin enhanced Salesforce Data Cloud —
making AI agents smarter and more personalized by delivering real-time customer insights at scale.
Own Company
A leading data protection and management solutions provider, Own Company helps
organizations secure, manage, and extract insights from their critical data — making data security a
first-class Salesforce capability.
Tenyx
Developer of AI-powered voice agents, Tenyx enhanced Salesforce’s Agentforce Service
Agent with natural, engaging voice AI for customer service — ushering in the era of conversational AI at
scale.
Informatica
A leader in AI-powered cloud data management, Informatica strengthened Salesforce’s
data foundation to make AI agents smarter across modern business operations.
“This is a transformational step in delivering enterprise-grade AI that is safe, responsible, and deeply
integrated with the world’s data.”
Marc Benioff, Chair & CEO, Salesforce
Convergence.ai
An AI agent company specializing in complex operations, Convergence.ai plays a major
role in advancing Agentforce — Salesforce’s key AI pillar for the next wave of customer and employee
productivity.
Bluebirds
An AI-powered lead intelligence and data enrichment platform, Bluebirds drives deep
efficiency in sales data and agentic systems — helping sales teams unlock high-potential opportunities
faster.
Waii
An enterprise-grade platform that converts natural language into production-ready SQL
queries, Waii integrates into Data Cloud to power agentic workflows and AI-driven insights across the
Salesforce ecosystem.
Regrello
An AI-native solution that streamlines and automates complex operations, Regrello
turns business data into actionable, agile, autonomous workflows — advancing Salesforce’s agentic
process automation vision.
Apromore
A top provider of process intelligence software, Apromore brings advanced process
mining, simulation, and root-cause analysis into Salesforce — enabling complete insight and agentic
automation across business operations.
Spindle AI
The leading agentic analytics platform, Spindle AI merges neuro-symbolic AI agents
with AI-native data systems for enterprise-scale insights — bridging the gap between data abundance and
actionable intelligence.
Doti
An agentic enterprise search company, Doti joins Salesforce’s AI R&D hub in Israel
to build a unified, AI-powered search experience — making enterprise knowledge instantly accessible
through Slack.
“Since day one, our mission is to transform how knowledge workers interact with information,
making enterprise data instantly accessible and actionable.”
Matan Cohen, Co-Founder & CEO, Doti
Qualified
A leading agentic AI marketing solutions provider, Qualified’s “always-on” AI agents
engage, qualify, and nurture inbound buyers on websites — enabling autonomous pipeline generation at
scale within Agentforce.
Cimulate
Salesforce completed the acquisition of Cimulate, an AI-powered product discovery and
agentic commerce platform, in March 2026. Cimulate helps retailers better understand shopper intent
through contextual and personalized search experiences.
By integrating Cimulate into Agentforce Commerce, Salesforce aims to improve product
discovery, deliver more relevant shopping experiences, and help businesses increase customer engagement
and conversions.
Momentum
Salesforce completed its acquisition of Momentum, a conversational insights and revenue
orchestration platform, in March 2026. Momentum specializes in capturing and analyzing customer
conversations from platforms such as Zoom and Google Meet.
This Salesforce acquisition strengthens Agentforce 360 and Slack by bringing valuable
conversational data into agentic workflows, helping businesses gain deeper customer insights and improve
sales performance.
Contentful
Salesforce signed a definitive agreement to acquire Contentful, a leading composable
content platform trusted by thousands of global brands. Contentful enables organizations to create and
deliver personalized digital experiences across web, mobile, email, and other channels.
Once integrated, Contentful will become a native content layer within Customer 360,
allowing Agentforce to dynamically assemble personalized content experiences using customer data, AI,
and business context.
m3ter
Salesforce signed a definitive agreement to acquire m3ter, a leading platform for
consumption-based pricing and billing. The acquisition will enhance Agentforce Revenue Management by
adding native metering, rating, and usage-based billing capabilities.
Meredith Schmidt, EVP & GM, Agentforce Revenue Management at Salesforce, noted
that businesses are increasingly moving toward consumption-based pricing models. With m3ter, Salesforce
will help customers manage flexible monetization strategies and support AI-driven business models at
scale.
Fin
Salesforce has signed a definitive agreement to acquire Fin, formerly Intercom, a company
known for its AI-powered customer support platform and intelligent customer service agents. The
acquisition strengthens Salesforce’s Agentforce strategy and expands its ability to deliver autonomous
AI agents to businesses of all sizes.
Fin’s AI Agent can resolve complex customer support requests across channels such as
live chat, email, WhatsApp, SMS, phone, and Slack. Powered by its proprietary AI model, Apex, the
platform has demonstrated high resolution rates and strong customer service outcomes.
By bringing Fin, Salesforce aims to give customers more options for deploying AI agents,
improving service efficiency, reducing support costs, and delivering better customer experiences. The
acquisition is expected to close in fiscal year 2027, subject to regulatory approvals.
Listen Labs
Salesforce has signed a definitive agreement to acquire Listen Labs, an AI-powered
customer research and human simulation platform. The acquisition expands Salesforce’s customer
understanding capabilities across Marketing Cloud, Service Cloud, and its broader AI portfolio.
Listen Labs uses AI agents to design studies, recruit participants, conduct in-depth
interviews, and synthesize customer insights. Its platform can work with more than 50 million participants
and conduct interviews in over 120 languages, helping businesses move from research questions to insights
in days instead of months.
The platform also uses digital twins to simulate how customers may respond to products,
marketing messages, or ideas before businesses take them further.
Loops
Loops is an AI-powered analytics platform that Salesforce plans to acquire to strengthen Tableau’s agentic analytics capabilities. The platform helps businesses monitor key performance metrics, identify trends, understand what drives changes in results, and turn data into actionable insights.
Loops uses AI to monitor business metrics, detect anomalies, and explain the reasons behind changes in performance. Its technology can also deliver insights through tools like Slack and email, helping teams and AI agents take action faster.
The platform also uses digital twins to simulate how customers may respond to products,
marketing messages, or ideas before businesses take them further.
Braze
Braze is a customer engagement platform that Salesforce plans to acquire to strengthen its marketing capabilities with real-time engagement and AI-powered personalization across channels such as email, SMS, and mobile apps.
Among Salesforce acquisitions, Braze could help businesses connect customer data with timely, personalized messaging and create more connected customer experiences across marketing channels.
Conclusion
These are the top Salesforce acquisitions that will lead the workplace with smart AI capabilities in the near future. Each deal reflects Salesforce’s vision to innovate, expand, and lead the CRM space. We’re excited to see what 2026 has in store for new acquisitions and innovations.
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