Since Salesforce was founded on March 8, 1999, by Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff, the journey started from a small, rented apartment in San Francisco, now grown into a global leader. With the vision of “an internet company for Salesforce automation”, it has now become the leading platform offering multiple solutions with AI Revolution.
Since 1999, Salesforce has continuously captured the headlines with its innovations, global events, and acquisitions. In 2003, with the first Salesforce annual conference, Dreamforce has now become the ultimate tech gathering.
Sendia, a wireless technology startup, was Salesforce’s first acquisition. Since then, the company has acquired numerous leading firms, including Slack, Informatica, ClickSoftware, Contentful, m3ter and many others. Just like in previous years, 2024 was no exception. Salesforce is continuously capturing innovation, growth, and excellence.
Every year brings countless opportunities, and Salesforce, our favorite CRM leader, always seems to make the most of them. Therefore, this guide will dig deep into Salesforce’s recent acquisitions, providing clear insights and visions.
Since 1999, Salesforce has continuously captured the headlines with its innovations, global events, and acquisitions. In 2003, with the first Salesforce annual conference, Dreamforce has now became the ultimate tech gathering.
Sendia, a wireless technology startup, was Salesforce’s first acquisition. Since then, the company has acquired numerous leading firms, including Slack, Informatica, ClickSoftware, Zoomin, and many others. Just like in previous years, 2024 was no exception. Salesforce is continuously capturing innovation, growth, and excellence.
Every year brings countless opportunities, and Salesforce, our favorite CRM leader, always seems to make the most of them. Therefore, this guide will dig deep into Salesforce’s recent acquisitions, providing clear insights and visions.
Biggest Salesforce Acquisitions Till 2026
We are diving into the biggest Salesforce acquisitions that have made headlines. So, let’s jump right in.
Investment by Acquisition
Disclosed deals only
Heroku
application development. The acquisition allowed Salesforce to support the next generation of Java and
Ruby app developers at scale.
ExactTarget
Salesforce become the #1 CRM by connecting sales, service, and marketing across email, social, mobile,
and the web.
Quip
processing capabilities helped Salesforce extend its Customer Success Platform with next-generation
productivity tools.
Demandware
became the foundation for Salesforce Commerce Cloud — powering online, mobile, and in-store shopping
experiences.
MuleSoft
Cloud — connecting enterprise apps, data, and devices across any cloud to drive truly personalized
customer experiences.
Datorama
bolstered Salesforce Marketing Cloud with deeper integration and intelligence across marketing channels
and data sources.
ClickSoftware
manage on-site work with intelligent scheduling, dispatch, and real-time field operations management.
Evergage
Marketing Cloud, accelerated the CRM giant’s ability to deliver truly individualized customer
experiences.
Vlocity
health, and government sectors. Combined with Customer 360, Vlocity delivered the most advanced
industries platform for digital transformation.
Acumen Solutions
Acumen became part of Salesforce Professional Services to help customers accelerate Customer 360 value.
Slack
digital HQ enabling companies worldwide to deliver customer and employee success from anywhere.
“Personally, I believe this is the most strategic combination in the history of software, and I can’t
wait to get going.”
Stewart Butterfield, Slack CEO & Co-Founder
LevelJump
learn faster, coach better, and build high-performing teams through outcome-based peer learning.
Phennecs
Platform. After a long OEM partnership, bringing Phennecs in-house gave customers built-in compliance
and security.
Troops.ai
Salesforce insights to teams through Slack, improving sales forecasting, collaboration, and overall
productivity.
Airkit.ai
help businesses build smarter, omni-channel engagement and AI-driven service experiences.
“The future of customer engagement will be powered by a new set of AI-driven customer experiences.”
Bill Patterson, EVP & GM, Customer 360 Applications at Salesforce
Zoomin
making AI agents smarter and more personalized by delivering real-time customer insights at scale.
Own Company
organizations secure, manage, and extract insights from their critical data — making data security a
first-class Salesforce capability.
Tenyx
Agent with natural, engaging voice AI for customer service — ushering in the era of conversational AI at
scale.
Informatica
data foundation to make AI agents smarter across modern business operations.
“This is a transformational step in delivering enterprise-grade AI that is safe, responsible, and deeply
integrated with the world’s data.”
Marc Benioff, Chair & CEO, Salesforce
Convergence.ai
role in advancing Agentforce — Salesforce’s key AI pillar for the next wave of customer and employee
productivity.
Bluebirds
efficiency in sales data and agentic systems — helping sales teams unlock high-potential opportunities
faster.
Waii
queries, Waii integrates into Data Cloud to power agentic workflows and AI-driven insights across the
Salesforce ecosystem.
Regrello
turns business data into actionable, agile, autonomous workflows — advancing Salesforce’s agentic
process automation vision.
Apromore
mining, simulation, and root-cause analysis into Salesforce — enabling complete insight and agentic
automation across business operations.
Spindle AI
with AI-native data systems for enterprise-scale insights — bridging the gap between data abundance and
actionable intelligence.
Doti
to build a unified, AI-powered search experience — making enterprise knowledge instantly accessible
through Slack.
“Since day one, our mission has been to transform how knowledge workers interact with information,
making enterprise data instantly accessible and actionable.”
Matan Cohen, Co-Founder & CEO, Doti
Qualified
engage, qualify, and nurture inbound buyers on websites — enabling autonomous pipeline generation at
scale within Agentforce.
Cimulate
Salesforce completed the acquisition of Cimulate, an AI-powered product discovery and agentic commerce platform, in March 2026. Cimulate helps retailers better understand shopper intent through contextual and personalized search experiences.
By integrating Cimulate into Agentforce Commerce, Salesforce aims to improve product discovery, deliver more relevant shopping experiences, and help businesses increase customer engagement and conversions.
Momentum
Salesforce completed its acquisition of Momentum, a conversational insights and revenue orchestration platform, in March 2026. Momentum specializes in capturing and analyzing customer conversations from platforms such as Zoom and Google Meet.
This Salesforce acquisition strengthens Agentforce 360 and Slack by bringing valuable conversational data into agentic workflows, helping businesses gain deeper customer insights and improve sales performance.
Contentful
Salesforce signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by thousands of global brands. Contentful enables organizations to create and deliver personalized digital experiences across web, mobile, email, and other channels.
Once integrated, Contentful will become a native content layer within Customer 360, allowing Agentforce to dynamically assemble personalized content experiences using customer data, AI, and business context.
m3ter
Salesforce signed a definitive agreement to acquire m3ter, a leading platform for consumption-based pricing and billing. The acquisition will enhance Agentforce Revenue Management by adding native metering, rating, and usage-based billing capabilities.
Meredith Schmidt, EVP & GM, Agentforce Revenue Management at Salesforce, noted that businesses are increasingly moving toward consumption-based pricing models. With m3ter, Salesforce will help customers manage flexible monetization strategies and support AI-driven business models at scale.
32
Fin
Acquired: June 15, 2026
Cost: Approximately $3.6 Billion
Salesforce has signed a definitive agreement to acquire Fin, formerly Intercom, a company known for its AI-powered customer support platform and intelligent customer service agents. The acquisition strengthens Salesforce’s Agentforce strategy and expands its ability to deliver autonomous AI agents to businesses of all sizes.
Fin’s AI Agent can resolve complex customer support requests across channels such as live chat, email, WhatsApp, SMS, phone, and Slack. Powered by its proprietary AI model, Apex, the platform has demonstrated high resolution rates and strong customer service outcomes.
By bringing Fin, Salesforce aims to give customers more options for deploying AI agents, improving service efficiency, reducing support costs, and delivering better customer experiences. The acquisition is expected to close in fiscal year 2027, subject to regulatory approvals.
Conclusion
These are the top Salesforce acquisitions that will lead the workplace with smart AI capabilities in the near future. Each deal reflects Salesforce’s vision to innovate, expand, and lead the CRM space. We’re excited to see what 2026 has in store for new acquisitions and innovations.
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