Customer Service is an integral part of any Sales Process. The number of email or texts, proposals or presentations sent are not as efficient as the traditional, time tested one on one phone calls.
Salesforce is the most used CRM in the world’s big, medium and small enterprise businesses for its advanced lead managements and critical analytical dashboards and reports. The latest developments with ‘Computer Telephony Integration’ with Salesforce not only allows you to make phone calls to the customers seamlessly but allows you to track your leads and call them from a single platform, Salesforce.
Computer Telephony Integration (CTI) is basically an integration of your phone calls with your CRM. Technically, the two systems with a different process of tracking, analyzing and recording and making phone calls are integrated into one system seamlessly.