Top 10 Biggest Salesforce Acquisitions of All Times [2021 Edition]
Every year comes with endless opportunities, and that is, in particular, right for our favorite CRM leader Salesforce. Like all these years, this year also was no different. Salesforce completed its biggest acquisition of Slack for a massive $27.7 billion. But why Slack? What was the intent behind it? And, more such related questions are answered in this blog.
Today, we are here to share with you the top 10 biggest acquisitions by Salesforce to date. And what is making us go gaga over these acquisitions? Without any delay, let’s dive right in!
1. Slack
Acquired: July 21, 2021
Cost: $27.7 Billion
Salesforce completed the acquisition of Slack Technologies, Inc in July 2021. The CRM giant entered to sign the definitive agreement to acquire Slack in the year 2020. Slack is a workplace messaging app that will help Salesforce create a digital HQ to enable every company to deliver customer and employee success from anywhere in the world.
Stewart Butterfield, Slack CEO and Co-Founder on the acquisition said, “Salesforce and Slack are uniquely positioned to lead this historic shift to a digital-first world. I could not be more excited for what’s to come.”
2. Acumen Solutions
Acquired: February 01, 2021
Cost: $570 Million
Salesforce closed the acquisition of Acumen Solutions earlier this year. The #1 CRM leader announced its agreement to acquire Acumen Solutions in December 2020. Acumen is a leading professional services firm that has a great understanding of Salesforce across the public sector, manufacturing, and more.
According to Salesforce, Acumen will become a part of Salesforce Professional Services that will help its customers to boost the time to value the Customer 360 and accelerate success in this digital world.
3. Vlocity
Acquired: June 1, 2020
Cost: $1.33 Billion
Last year, Salesforce closed its acquisition of Vlocity, an industry-specific cloud and mobile software for the world’s top companies in communications, insurance, media and entertainment, health, and government organizations.
Furthermore, you will get the most advanced industries platform for digital transformation along with the tools with Customer 360 and Vlocity coming together.
4. Evergage
Acquired: February 3, 2020
Cost: $100 Million
Salesforce acquired Evergage, a customer data platform for its personalization engine. This acquisition will be combined with Salesforce Marketing Cloud. Thus, it would benefit the CRM giant to accelerate its efforts to provide personalized solutions to its customers.
You can also head to this article if you’re wondering to know about other Salesforce acquisitions of 2020.
5. Salesforce.org
Acquired: April 15, 2019
Cost: $300 Million
Salesforce acquired Salesforce.org, an independent nonprofit social enterprise, for a massive $300 million. The integration of Salesforce and Salesforce.org would benefit the CRM leader in scaling its philanthropic efforts and building strategies to drive success for its nonprofit, philanthropic, and education customers.
6. Datorama
Acquired: July 16, 2018
Cost: $800 Million
Datorama is an industry leader in cloud-based, AI-powered marketing and intelligence and analytics platform for enterprises, agencies, and publishers. With this acquisition, Salesforce will strengthen its Marketing Cloud with greater integration and intelligence capabilities. Thus, it will help marketers unlock new insights across various marketing channels and data sources.
7. MuleSoft
Acquired: March 2018
Cost: $6.5 Billion
MuleSoft is a leading platform that helps in building application networks that can be integrated with enterprise applications, data, and devices, across any cloud. Also, Salesforce will benefit from MuleSoft for its Salesforce Integration Cloud. Thus, allowing enterprises to surface any data (from wherever it is) to drive intelligent customer experiences in a personalized 1:1 journey.
8. Quip
Acquired: August 26, 2016
Cost: $750 Million
Salesforce closed its acquisition of Quip, the cloud-based word processing app, co-founded by Bret Taylor (Co-CEO of Salesforce) in August 2016. Quip was acquired by Salesforce to expand its services to reach millions of people across the globe. Hence, helping Salesforce extend its Customer Success Platform to find new ways of next-generation productivity capabilities.
9. ExactTarget
Acquired: July 12, 2013
Cost: $2.5 Billion
ExactTarget is a cloud marketing platform that is used by thousands of companies, including Coca-Cola, Gap, and Nike, to manage their digital marketing efforts. Salesforce acquired ExactTarget to boost its efforts of being the #1 CRM allowing companies to connect with their customers across sales, service, and marketing. Further, ExactTarget helps Salesforce in creating a world-class marketing platform that works across email, social, mobile, and the web.
10. Heroku
Acquired: January 3, 2011
Cost: $212 Million
Salesforce completed its acquisition of Heroku, the privately held cloud platform for writing Ruby-based applications, in January 2011. Also, it is the leading Ruby platform-as-a-service. This acquisition would benefit the CRM company to continue providing support for the next generation of (Java and Ruby) app developers.
Closing Thoughts
So, there you have it! The top 10 biggest acquisitions done by Salesforce so far. We are already looking forward to what 2022 has in store for Salesforce acquisitions. We hope that you liked this article and it added to your knowledge about our CRM leader. We’ll be back with another interesting article soon. Also, if you’re interested in incorporating Salesforce into your business, then get in touch. Till then, stay tuned!
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