A year that made the entire world suffer from a pandemic, but even that couldn’t stop #1 CRM leader Salesforce make those billion-dollar deals! Unlike most of us, Salesforce had a great year as it acquired a long list of companies this year. If you are looking forward to knowing about the biggest deals of Salesforce, you are in the right place.

The following are the Salesforce’s acquisitions in 2020 you should know about;

 

SLACK

Acquired: December 1, 2020

Cost: $27.7 Billion

This one is the largest acquisition ever made by Salesforce. The CRM giant entered to sign a definitive agreement to purchase Slack for a massive $27.7B. Slack, a workplace messaging app, would become the new interface of Customer 360. Going by the reports, this deal will close by summer 2021.

This deal is supposed to be the result of the new virtual sales demands that organizations need to meet during this unprecedented time. Salesforce, in a smart move, signed this agreement as they were fast to cater to the sudden customer needs in the work-from-anywhere environment

ACUMEN SOLUTIONS

Acquired: December 2020

Cost: $570 Million

Salesforce signs a definitive agreement to acquire one of its consulting partners, Acumen Solutions. But you must be asking why a consulting partner? So, this is not the first time Salesforce has acquired a consulting partner.

Previously, Salesforce has acquired Kerensen Consulting (2015), ATKA, and others. Acumen Solutions is a ‘Salesforce Top 10’ partner having a 640-strong team of certified professionals.

Besides, Consultancy acquisitions help Salesforce to expand geographically, access trained Salesforce professionals, or to create client relationships.

MOBIFY

Acquired: September 6, 2020

Cost: $60 Million

Salesforce acquired the Canada-based eCommerce software startup Mobify in a $60 Million deal. Mobify will provide Salesforce Commerce Cloud with a solution to help brands personalize their e-commerce experiences and deliver shopping experiences across every platform.

Besides, Salesforce Commerce Cloud empowers companies to create seamless commerce experiences for B2C and B2B across any channel.

THE CMO CLUB

Acquired: March 2, 2020

Cost: Not known

Salesforce acquired a member-based Content marketing and media company, The CMO Club, earlier this year. They are the most active group of CMOs in the world, dedicated to supporting each other.

Also, This acquisition would transform contemporary B2B practices, offering best-in-marketing tools, events, and online webinars for clients and young marketing technology professionals.

VLOCITY

Acquired: February 2020

Cost: $1.33 Billion

For the world’s top communications, media and entertainment, energy, infrastructure, insurance, health, and government agencies, Vlocity is a leading provider of industry-specific cloud and mobile apps.

Vlocity will continue to strengthen and complement the business capabilities and product awareness of Salesforce. It will also open up new industry capabilities built on the Salesforce platform.

EVERGAGE

Acquired: February 2020

Cost: $100 Million

Salesforce acquired this customer data platform for its personalization engine that would benefit its Marketing Cloud. Evergage, the leading software platform, would also accelerate the company’s efforts to offer personalized solutions to its thousands of customers.

Besides, in 2019, Evergage received multiple awards, most recently being named in the inaugural Rele Awards as “CDP of the Year” and “Personalization Tech Solution of the Year.”

These were the acquisitions made by Salesforce in 2020. Keep on reading our blogs to stay updated about Salesforce. Also, if you are looking forward to implementing any Salesforce services, you can get in touch with us. Our team of dedicated professionals would be happy to serve your needs.

Related Articles
Complete Guide to Salesforce Agentforce

Discover the ultimate guide to Salesforce Agentforce, your comprehensive resource for mastering features, functionalities.

Read More
Salesforce Introduces A New Payment Feature and Snapchat Integration For Commerce

Salesforce has recently announced a series of innovative features in Commerce Cloud for businesses to integrate digital commerce experiences into their sales, service, and marketing channels. These new capabilities leverage AI, Data, and CRM to create personalized purchasing experiences across multiple channels, driving revenue and meeting customer expectations by automating reorders, embedding order support, streamlining […]

Read More
Sales Cloud Implementation: Our Best Practices for Success

Salesforce Sales Cloud offers rich features and products that help sales reps build deeper customer relationships by winning more deals. But sales teams often struggle to derive the best out of the platform that can amp their sales revenue. So the question is, how do you get the most out of your Sales Cloud implementation? […]

Read More
Marketing Cloud features, Spring ‘23 release, salesforce, Marketing Cloud Engagement, Journey Builder, Marketing Cloud Intelligence

The Spring ’23 Release has brought some innovative Marketing Cloud features that help businesses integrate and automate their data, systems, and workflows. As businesses today, need consolidated tech stack and automation to drive growth in a cost-efficient way, the latest updates come as a pleasant surprise to them. With the newest updates in Marketing Cloud, […]

Read More
Salesforce unveils Automation Everywhere Bundle to enable end-to-end automation at scale

The global CRM leader Salesforce has been on a release spree to bring about new cost-efficient solutions for every segment of the business. The recent announcement of the Analytics Bundle and Marketing Effectiveness Bundle is a glaring example of this. Now, adding another solution to this list is –The Automation Everywhere Bundle, which automates across […]

Read More
Salesforce unveils Marketing Effectiveness Bundle-100

Days after announcing the Analytics Performance Bundle, Salesforce launched the Marketing Effectiveness Bundle with the same goal of helping businesses succeed now with cost-efficient solutions. The Marketing Effectiveness bundle is a consolidated tech of three Marketing Cloud tools that help marketers boost efficiency, increase sales, and lower costs while continuing to meet customers’ growing digital-first […]

Read More
Our Location worldwide
Indian Flag India
3rd Floor, A-10, Pegasus Tower, Sector 68, Noida, Uttar Pradesh 201301 +91-1203117884
United States of America Flag USA
333 West Brown Deer Road Unit G – 366 Milwaukee WI, USA 53217 +1(262) 310-7818
United Kingdom Flag UK
7 Bell Yard, London, WC2A 2JR +44 20 3239 9428
Canada Canada
HIC Global Solutions INC
43 Lafferty Lane, Richmond Hill, L4C 3N8, CA +1(262) 310-7818