Dreamforce To You 2020 happened virtually for the first time in its 17-years of history. It was a customized, digital experience for customers, trailblazers, and stakeholders to inspire, connect, and define an outline to succeed in the new normal.
But since it was virtual and those of you who couldn’t join the live event, this article is just for you. Dreamforce To You 2020, like always, was a 4-day mega event. The event Kickstarted on December 2, 2020, where Salesforce CEO Marc Benioff delivered a virtual keynote. The keynote talked about Salesforce’s vision for the future, celebrating customers’ success, and all the innovations across the customer 360 platform.
Read on to learn more about Dreamforce 2020!
Day-wise summary of Dreamforce To You 2020
Day 1: Customer 360
1.Marketing Cloud Innovation & Release: Grow relationships, know your customer, humanize every interaction, and optimize the impact across email, mobile, social, ads, web, and analytics with the power of Einstein Artificial Intelligence.
2. Transform Consumer Experiences: A trusted set of blueprints, architectures, and best practices that guide you to connect marketing, eCommerce, and service to transform the consumer experience.
3. Rapidly Scale Service Across any channel: Connect every touchpoint, power experience with data and automation, scale engagement with AI-powered chatbots, deploy digital experience faster.
4. Translate Social Responsibility into Code: An evolved human experience to cutting edge technology ingrain your organization’s environmental, social, and corporate governance (ESG) initiatives down to the code.
5. Experience Cloud: It is a collaboration of tools that connect customers, partners, and employees directly to the information, apps, and experts they need.
Day 2: Working in the New Normal
1.Building a Data Culture with Tableau: Tableau helps the world’s largest enterprise customers successfully establish a Data Culture. It enables leaders to build trust, cultivate talent, and drive commitment around their data during this unprecedented time.
2. Climate Action with Salesforce: With Salesforce Sustainability Cloud, one can track, analyze, and report environmental data to help reduce carbon emissions and drive sustainability.
3. Building a Culture of Giving Back: Salesforce’s Pledge 1% invites all entrepreneurs and their companies to commit important resources (product, time, and resources) to support integrating philanthropy into their business from an early stage.
Day 3: Customer Success
1.Accelerate Revenue Growth with the New Salesforce Revenue Cloud: This allows B2B businesses to make their customers’ buying experience fast, simple, and flexible while taking care of accuracy and compliance.
2. Deliver Safe and Reliable Field Service: Salesforce Field Service gives you a powerful, highly customizable, mobile-friendly field service hub in Salesforce. Also, you get the tools that you need to manage work orders, scheduling, and mobile workforce.
3. Meeting Customer Expectations in a Chaotic Year: With Salesforce Service Cloud you can maximize agent productivity, transform consumer experience, work on a reliable cloud platform, keep track of cases, and leverage social media platforms.
4. Tips for SMBs to Prepare for the Future of Selling: Salesforce Sales Cloud tools help to make your teams more efficient, empower them to sell with confidence.
Day 4: Skill up with Trailhead
1.Build Connected Experiences on Salesforce: Building modern customer and employee experiences on the Salesforce Platform with the latest innovations in Lightning Web Components, event-driven architectures, and Salesforce Functions.
2. Building Amazing Integrations with Apex: Importance of increasing more and more of business logic that takes the form of a synchronized work in the Salesforce Development.
3. Lightning Web Components: The Lightning Web Component Framework provides the building blocks needed to create new experiences that work inside and outside of Salesforce.
Also, Creating custom interactions using the new NPM Base Components package, customize those interactions with SLDS styling hooks.
4. Automate and Integrate with Flows: Salesforce Flow to create pixel-perfect apps that integrate with third-party systems, including APIs you create yourself in MuleSoft with different options for integrating.
5. Future of APIs at Salesforce: The body of a Composite Graph API request consists of graphs, each of which may contain multiple composite subrequests.
6. Everything New in Salesforce Developer Tools: Salesforce Developer Tools help you collaborate more effectively with your whole team and the latest updates in Dev Tools including the new SOQL Query Builder.
Conclusion
This year’s Dreamforce talked about interesting innovations and how they can help to navigate through the new normal. The closing ceremony of the much-awaited event had a rocking performance by Win Butler & Régine Chassagne of ArcadeFire. Also, If these innovations interest you, we can give you the best of Salesforce Implementation services. Our team of dedicated engineers would be more than happy to serve your needs. Reach out to us here.
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