HIC Elevates New Gen Science’s Brand Visibility and Organic Traffic Surge by 53%
20%
Increase in product sales
40%
A surge in Organic Traffic
50%
Social media engagement
Overview
From scattered records to a single automated flow
What You Need To Know
In the skincare business, raising brand awareness is vital for trust, fostering lasting partnerships, increasing product sales, and reducing advertising expenses.
Why It Matters
Despite having established a strong reputation and reliability in the offline business world, the client faced challenges in building a compelling social media presence in the US market.
What HIC Did
Our team of experts built solutions to give the business a whole new identity in online marketing, improving brand visibility and awareness.
Challenges Faced
Bottlenecks slowing every hand-off
Limited Online Visibility
Lack of online presence hindered the product’s visibility and trust-building with a broader audience.
Lack of Brand Awareness
Limited visibility also hindered Brand awareness, impeding outreach to new audiences and impacting sales strategy.
No Optimization of Social Media Channels for Traffic
The client was missing out on potential customer engagement and traffic from popular social media platforms.
Increased market competition
Due to the fierce competition in the US market, the client faced challenges in setting foot in the market, establishing brand value, and driving sales.
About the Company
The US-based distributor, New Gen, is a leading distributor of medical-grade skincare products, committed to providing customers with access to the most effective products on the market. They partnered with BiophoraTM to bring a new affordable medical-based skincare line to the American market.
Biophora’s product range covers everything from lotions and moisturizers to serums, ensuring they have all your skincare needs covered. Additionally, they offer kits for beginners and customized kits based on individual skin types.
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Solutions Offered by HIC
One pipeline, from record discovery to secure delivery
E-commerce Store Creation On Shopify Platform
To Boost online visibility in the US, we created a user-friendly, mobile-optimized Shopify store, showcasing the extensive product catalog for enhanced discoverability.
Google Merchant Account Set Up for Enhanced Online Visibility and SEO
Set up a Google merchant account to list products in Google Shopping for product discoverability and used heatmap tools, along with off-page technical optimization, to enhance SERP ranking and user behavior analysis.
Google Search Console and Google Analytics Account Set Up
Google Search Console and Google Analytics were also set up to monitor e-commerce store performance
Boosting Organic Traffic with Social Commerce
To Drive organic traffic to the store from all social media channels and simplify the buying process for customers, we created shops on Instagram and Facebook.
Designing Promotional Strategy
Issued a Press Release for increased brand awareness, fostering trust, and securing organic, loyal customers, solidifying the client’s position in a competitive market.
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