Overview
Learn how a reputable skincare brand “Biophora Medical Grade Skin Care: New Gen” got its brand visibility and established an ecommerce marketplace to sell products
What You Need To Know
Despite having established a strong reputation and reliability in the offline business world, the client faced challenges in building a compelling social media presence in the US market.
Why It Matters
In the skincare business, raising brand awareness is vital for trust, fostering lasting partnerships, increasing product sales, and reducing advertising expenses.
What HIC Did
Our team of experts built solutions to give the business a whole new identity in online marketing, improving brand visibility and awareness.
Overview
Learn how a reputable skincare brand “Biophora Medical Grade Skin Care: New Gen” got its brand visibility and established an ecommerce marketplace to sell products
What You Need To Know
Despite having established a strong reputation and reliability in the offline business world, the client faced challenges in building a compelling social media presence in the US market.
Why It Matters
In the skincare business, raising brand awareness is vital for trust, fostering lasting partnerships, increasing product sales, and reducing advertising expenses.
What HIC Did
Our team of experts built solutions to give the business a whole new identity in online marketing, improving brand visibility and awareness.
About the company
The US-based distributor, New Gen, is a leading distributor of medical-grade skincare products, committed to providing customers with access to the most effective products on the market. They partnered with BiophoraTM to bring a new affordable medical-based skincare line to the American market.
Biophora’s product range covers everything from lotions and moisturizers to serums, ensuring they have all your skincare needs covered. Additionally, they offer kits for beginners and customized kits based on individual skin types.
About the company
The US-based distributor, New Gen, is a leading distributor of medical-grade skincare products, committed to providing customers with access to the most effective products on the market. They partnered with BiophoraTM to bring a new affordable medical-based skincare line to the American market.
Biophora’s product range covers everything from lotions and moisturizers to serums, ensuring they have all your skincare needs covered. Additionally, they offer kits for beginners and customized kits based on individual skin types.
Challenges Faced by the Client
When Our client NewGen Science stepped in to promote the product across various platforms, they faced the following challenges
Limited Online Visibility
Lack of online presence hindered the product’s visibility and trust-building with a broader audience.
Lack of Brand Awareness
Limited visibility also hindered Brand awareness, impeding outreach to new audiences and impacting sales strategy.
No Optimization of Social Media Channels for Traffic
The client was missing out on potential customer engagement and traffic from popular social media platforms.
Increased market competition
Due to the fierce competition in the US market, the client faced challenges in setting foot in the market, establishing brand value, and driving sales.
Challenges Faced by the Client
When Our client NewGen Science stepped in to promote the product across various platforms, they faced the following challenges
Limited Online Visibility
Lack of online presence hindered the product’s visibility and trust-building with a broader audience.
Lack of Brand Awareness
Limited visibility also hindered Brand awareness, impeding outreach to new audiences and impacting sales strategy.
No Optimization of Social Media Channels for Traffic
The client was missing out on potential customer engagement and traffic from popular social media platforms.
Increased market competition
Due to the fierce competition in the US market, the client faced challenges in setting foot in the market, establishing brand value, and driving sales.
Challenges Faced by the Client
When Our client NewGen Science stepped in to promote the product across various platforms, they faced the following challenges
They were facing issues with
- Limited Online Visibility
- Lack of Brand Awareness
- No Optimization of Social Media Channels for Traffic
- Increased market competition
Lack of online presence hindered the product’s visibility and trust-building with a broader audience.
Limited visibility also hindered Brand awareness, impeding outreach to new audiences and impacting sales strategy.
The client was missing out on potential customer engagement and traffic from popular social media platforms.
Due to the fierce competition in the US market, the client faced challenges in setting foot in the market, establishing brand value, and driving sales.
Solutions Offered by HIC
When New Gen Sciences reached out to HIC Global Solutions, Our team of experts developed a comprehensive marketing strategy to mitigate the challenges and offer better brand visibility and awareness.
E-commerce Store Creation On Shopify Platform
To Boost online visibility in the US, we created a user-friendly, mobile-optimized Shopify store, showcasing the extensive product catalog for enhanced discoverability.
Google Merchant Account Set Up for Enhanced Online Visibility and SEO
Set up a Google merchant account to list products in Google Shopping for product discoverability and used heatmap tools, along with off-page technical optimization, to enhance SERP ranking and user behavior analysis.
Google Search Console and Google Analytics Account Set Up
Google Search Console and Google Analytics were also set up to monitor e-commerce store performance
Boosting Organic Traffic with Social Commerce
To Drive organic traffic to the store from all social media channels and simplify the buying process for customers, we created shops on Instagram and Facebook.
Designing Promotional Strategy
Issued a Press Release for increased brand awareness, fostering trust, and securing organic, loyal customers, solidifying the client’s position in a competitive market.
Solutions Offered by HIC
When New Gen Sciences reached out to HIC Global Solutions, Our team of experts developed a comprehensive marketing strategy to mitigate the challenges and offer better brand visibility and awareness.
E-commerce Store Creation On Shopify Platform
To Boost online visibility in the US, we created a user-friendly, mobile-optimized Shopify store, showcasing the extensive product catalog for enhanced discoverability.
Google Merchant Account Set Up for Enhanced Online Visibility and SEO
Set up a Google merchant account to list products in Google Shopping for product discoverability and used heatmap tools, along with off-page technical optimization, to enhance SERP ranking and user behavior analysis.
Google Search Console and Google Analytics Account Set Up
Google Search Console and Google Analytics were also set up to monitor e-commerce store performance
Boosting Organic Traffic with Social Commerce
To Drive organic traffic to the store from all social media channels and simplify the buying process for customers, we created shops on Instagram and Facebook.
Designing Promotional Strategy
Issued a Press Release for increased brand awareness, fostering trust, and securing organic, loyal customers, solidifying the client’s position in a competitive market.
Solutions Offered by HIC
When New Gen Sciences reached out to HIC Global Solutions, Our team of experts developed a comprehensive marketing strategy to mitigate the challenges and offer better brand visibility and awareness.
The solutions which we offered to them
- E-commerce Store Creation On Shopify Platform
- Google Merchant Account Set Up for Enhanced Online Visibility and SEO
- Google Search Console and Google Analytics Account Set Up
- Boosting Organic Traffic with Social Commerce
- Designing Promotional Strategy
To Boost online visibility in the US, we created a user-friendly, mobile-optimized Shopify store, showcasing the extensive product catalog for enhanced discoverability.
Set up a Google merchant account to list products in Google Shopping for product discoverability and used heatmap tools, along with off-page technical optimization, to enhance SERP ranking and user behavior analysis.
Google Search Console and Google Analytics were also set up to monitor e-commerce store performance
To Drive organic traffic to the store from all social media channels and simplify the buying process for customers, we created shops on Instagram and Facebook.
Issued a Press Release for increased brand awareness, fostering trust, and securing organic, loyal customers, solidifying the client’s position in a competitive market.
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