Overview
Learn how HIC Global Solutions customized Salesforce for Microbiome, a health educator company, integrating newsletter subscriptions and leveraging IP addresses to enhance lead generation and customer insights.
What You Need To Know
Microbiome sought to expand its customer base by exploring new avenues of lead generation and gathering precise location information for better customer service.
Why It Matters
For online health education platforms, accurate lead generation and location-based insights are crucial for targeted marketing, improved customer experience, and increased sales conversion rates.
What HIC Did
HIC Global Solutions implemented a custom Salesforce solution that integrated Shopify newsletter subscribers, developed IP-based location tracking, and eliminated duplicate leads, resulting in significantly improved lead generation and data management.
Overview
Learn how HIC Global Solutions customized Salesforce for Microbiome, a health educator company, integrating newsletter subscriptions and leveraging IP addresses to enhance lead generation and customer insights.
What You Need To Know
Microbiome sought to expand its customer base by exploring new avenues of lead generation and gathering precise location information for better customer service.
Why It Matters
For online health education platforms, accurate lead generation and location-based insights are crucial for targeted marketing, improved customer experience, and increased sales conversion rates.
What HIC Did
HIC Global Solutions implemented a custom Salesforce solution that integrated Shopify newsletter subscribers, developed IP-based location tracking, and eliminated duplicate leads, resulting in significantly improved lead generation and data management.
About our client
Microbiome, a health educator company, is an online platform that acts as a one-stop information source for everything related to biomes, right from the gut microbiome, skin, vaginal, oral, and many more.
With the sole agenda of improving one’s biome health, our client has a multidisciplinary collective of health experts and doctors to preach the right information on everything biome.
Through their podcasts hosted by doctors and distinguished speakers, MicroBiome shares information on digestive problems, hormonal imbalances, and mood disorders. skin problems, or even brain imbalances.
About our client
Microbiome, a health educator company, is an online platform that acts as a one-stop information source for everything related to biomes, right from the gut microbiome, skin, vaginal, oral, and many more.
With the sole agenda of improving one’s biome health, our client has a multidisciplinary collective of health experts and doctors to preach the right information on everything biome.
Through their podcasts hosted by doctors and distinguished speakers, MicroBiome shares information on digestive problems, hormonal imbalances, and mood disorders. skin problems, or even brain imbalances.
Challenges Faced
With its store built on the Shopify platform, Microbiome faced several challenges in expanding its customer base and managing leads effectively:
Limited Lead Generation
The existing system wasn’t effectively capturing potential leads from their Shopify store, hindering sales growth.
Lack of Geographical Insights
Inability to gather precise location information about customers, limiting their capacity for targeted marketing and service delivery.
Data Redundancy and Duplication
The presence of duplicate leads in Salesforce caused confusion and inefficiencies in lead conversion processes.
Manual Data Entry Burden
Significant time and effort required for manual data entry and lead management reduced overall operational efficiency.
Challenges Faced
With its store built on the Shopify platform, Microbiome faced several challenges in expanding its customer base and managing leads effectively:
Limited Lead Generation
The existing system wasn’t effectively capturing potential leads from their Shopify store, hindering sales growth.
Lack of Geographical Insights
Inability to gather precise location information about customers, limiting their capacity for targeted marketing and service delivery.
Data Redundancy and Duplication
The presence of duplicate leads in Salesforce caused confusion and inefficiencies in lead conversion processes.
Manual Data Entry Burden
Significant time and effort required for manual data entry and lead management reduced overall operational efficiency.
Challenges Faced
With its store built on the Shopify platform, Microbiome faced several challenges in expanding its customer base and managing leads effectively:
They were facing issues with
- Limited Lead Generation
- Lack of Geographical Insights
- Data Redundancy and Duplication
- Manual Data Entry Burden
The existing system wasn’t effectively capturing potential leads from their Shopify store, hindering sales growth.
Inability to gather precise location information about customers, limiting their capacity for targeted marketing and service delivery.
The presence of duplicate leads in Salesforce caused confusion and inefficiencies in lead conversion processes.
Significant time and effort required for manual data entry and lead management reduced overall operational efficiency.
Solution Offered
Understanding the challenges and requirements, our developers at Shopify Made Easy, presented the following solutions to the client.
Shopify Newsletter Integration in Salesforce
To generate more leads, our developers integrated the Shopify newsletter subscribers as leads in Salesforce.
Custom Development for Lead address
A custom code was developed to populate address entities using the IP address on the lead so that whenever a new email is entered, and the submit button is clicked, a lead automatically gets created on this email ID in Salesforce. And on that lead, the IP address and the address automatically get populated.
Customization for preventing duplicates
Person Accounts created for newsletter subscribers were deleted to remove redundancy and duplicity in Salesforce leads,
Solution Offered
Understanding the challenges and requirements, our developers at Shopify Made Easy, presented the following solutions to the client.
Shopify Newsletter Integration in Salesforce
To generate more leads, our developers integrated the Shopify newsletter subscribers as leads in Salesforce.
Custom Development for Lead address
A custom code was developed to populate address entities using the IP address on the lead so that whenever a new email is entered, and the submit button is clicked, a lead automatically gets created on this email ID in Salesforce. And on that lead, the IP address and the address automatically get populated.
Customization for preventing duplicates
Person Accounts created for newsletter subscribers were deleted to remove redundancy and duplicity in Salesforce leads,
Solution Offered
Understanding the challenges and requirements, our developers at Shopify Made Easy, presented the following solutions to the client.
The solutions which we offered to them
- Shopify Newsletter Integration in Salesforce
- Custom Development for Lead address
- Customization for preventing duplicates
To generate more leads, our developers integrated the Shopify newsletter subscribers as leads in Salesforce.
A custom code was developed to populate address entities using the IP address on the lead so that whenever a new email is entered, and the submit button is clicked, a lead automatically gets created on this email ID in Salesforce. And on that lead, the IP address and the address automatically get populated.
Person Accounts created for newsletter subscribers were deleted to remove redundancy and duplicity in Salesforce leads,
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