Overview
Discover how the integration of Google PubSub with Salesforce Lightning transforms lead generation and monitoring for a prominent boxing promotion company.
What You Need To Know
A Las Vegas-based boxing promotional company sought to overhaul its client data pipeline to improve lead management and customer retention during peak demand periods.
Why It Matters
In the high-stakes world of boxing promotions, efficient lead management and real-time data access are crucial for capitalizing on short-term interest spikes and maintaining a loyal customer base.
What HIC Global Solutions Did
HIC Global Solutions implemented a robust data pipeline integrating Google PubSub with Salesforce Lightning, enabling real-time data synchronization and improved lead management capabilities.
Overview
Discover how the integration of Google PubSub with Salesforce Lightning transforms lead generation and monitoring for a prominent boxing promotion company.
What You Need To Know
A Las Vegas-based boxing promotional company sought to overhaul its client data pipeline to improve lead management and customer retention during peak demand periods.
Why It Matters
In the high-stakes world of boxing promotions, efficient lead management and real-time data access are crucial for capitalizing on short-term interest spikes and maintaining a loyal customer base.
What HIC Global Solutions Did
HIC Global Solutions implemented a robust data pipeline integrating Google PubSub with Salesforce Lightning, enabling real-time data synchronization and improved lead management capabilities.
About The Client
Based in Las Vegas, this boxing promotional company has a nationwide presence and a global impact. Since its establishment, it has worked with numerous world-class fighters, providing them a platform to fame. The company specializes in fight promotions and has alliances with several world-class champions and sports networks. Its promotional portfolio includes legendary events like Ali v. Frasier and more recent superfights such as McGregor v. Pacquiao, which have garnered millions of views worldwide.
About The Client
Based in Las Vegas, this boxing promotional company has a nationwide presence and a global impact. Since its establishment, it has worked with numerous world-class fighters, providing them a platform to fame. The company specializes in fight promotions and has alliances with several world-class champions and sports networks. Its promotional portfolio includes legendary events like Ali v. Frasier and more recent superfights such as McGregor v. Pacquiao, which have garnered millions of views worldwide.
Challenges Faced
The boxing promotional company encountered several challenges in managing its client data and lead generation processes:
Peak Demand Management:
The company experiences high volume demand and peak interest in a 2-week span around major boxing events, requiring efficient management of subscriptions and tailored offers.
Data Pipeline Overhaul:
The existing client data pipeline needed a comprehensive overhaul to align with sales deliverables across current Salesforce platforms.
Real-time Data Synchronization:
A strategy was required to ensure data accuracy and real-time synchronization for the benefit of all teams.
Legacy Data Utilization:
The company needed a solution to repurpose and leverage its extensive legacy datasets effectively.
Challenges Faced
The boxing promotional company encountered several challenges in managing its client data and lead generation processes:
Peak Demand Management:
The company experiences high volume demand and peak interest in a 2-week span around major boxing events, requiring efficient management of subscriptions and tailored offers.
Data Pipeline Overhaul:
The existing client data pipeline needed a comprehensive overhaul to align with sales deliverables across current Salesforce platforms.
Real-time Data Synchronization:
A strategy was required to ensure data accuracy and real-time synchronization for the benefit of all teams.
Legacy Data Utilization:
The company needed a solution to repurpose and leverage its extensive legacy datasets effectively.
Challenges Faced
The boxing promotional company encountered several challenges in managing its client data and lead generation processes:
They were facing issues with
- Peak Demand Management:
- Data Pipeline Overhaul:
- Real-time Data Synchronization:
- Legacy Data Utilization:
The company experiences high volume demand and peak interest in a 2-week span around major boxing events, requiring efficient management of subscriptions and tailored offers.
The existing client data pipeline needed a comprehensive overhaul to align with sales deliverables across current Salesforce platforms.
A strategy was required to ensure data accuracy and real-time synchronization for the benefit of all teams.
The company needed a solution to repurpose and leverage its extensive legacy datasets effectively.
Proposed Solutions
HIC Global Solutions proposed a comprehensive integration of Google PubSub’s data stream into the Salesforce Lightning platform to manage lead data efficiently:
Data Integration and Synchronization
- Implemented a clear integration of Google PubSub’s data stream into the Salesforce platform for process-first lead data management.
- Developed a system to decrypt and map PubSub data into JSON bodies, feeding into “call” and “lead” categories for ingestion by Salesforce Lightning Experience.
Lead Generation and Management
- Utilized MCFX generator to pick leads from both call and lead data captured from PubSub.
- Implemented JSON data files for unsaved leads, making it easier to segment and match relevant fields for lead generation.
Real-time Information Access
- Created dynamic links to allow real-time information access for sales and marketing teams about prospective leads.
- Developed options for follow-up actions on matched leads, including email marketing processes or calls and texts.
Custom App-Packages
Created robust app-packages integrated for use with any Salesforce instance to make pre-segmented data into actionable leads.
Proposed Solutions
HIC Global Solutions proposed a comprehensive integration of Google PubSub’s data stream into the Salesforce Lightning platform to manage lead data efficiently:
Data Integration and Synchronization
- Implemented a clear integration of Google PubSub’s data stream into the Salesforce platform for process-first lead data management.
- Developed a system to decrypt and map PubSub data into JSON bodies, feeding into “call” and “lead” categories for ingestion by Salesforce Lightning Experience.
Lead Generation and Management
- Utilized MCFX generator to pick leads from both call and lead data captured from PubSub.
- Implemented JSON data files for unsaved leads, making it easier to segment and match relevant fields for lead generation.
Real-time Information Access
- Created dynamic links to allow real-time information access for sales and marketing teams about prospective leads.
- Developed options for follow-up actions on matched leads, including email marketing processes or calls and texts.
Custom App-Packages
Created robust app-packages integrated for use with any Salesforce instance to make pre-segmented data into actionable leads.
Proposed Solutions
HIC Global Solutions proposed a comprehensive integration of Google PubSub’s data stream into the Salesforce Lightning platform to manage lead data efficiently:
The solutions which we offered to them
- Data Integration and Synchronization
- Implemented a clear integration of Google PubSub’s data stream into the Salesforce platform for process-first lead data management.
- Developed a system to decrypt and map PubSub data into JSON bodies, feeding into “call” and “lead” categories for ingestion by Salesforce Lightning Experience.
- Lead Generation and Management
- Utilized MCFX generator to pick leads from both call and lead data captured from PubSub.
- Implemented JSON data files for unsaved leads, making it easier to segment and match relevant fields for lead generation.
- Real-time Information Access
- Created dynamic links to allow real-time information access for sales and marketing teams about prospective leads.
- Developed options for follow-up actions on matched leads, including email marketing processes or calls and texts.
- Custom App-Packages
Created robust app-packages integrated for use with any Salesforce instance to make pre-segmented data into actionable leads.
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