About Company

Operating out of Milan, Italy, Atomik Ad applies intelligent decision-making tech for reliable analysis and choice of visual editorial content. They aim to deliver accurate promotional messaging and context for images.

Atomik Ad’s tools for targeting and clustering are a determiner for advertising. They use harmonized ‘in-image’ ads, minimalist animations, and fluent transitions to drive visual impact.

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Challenges Faced

As a digital marketing firm, Atomik Ad sells companies services and ad-performance data like click data, campaign image & position data, response measurements and target demographic identification.

With a growing suite of offerings, keeping track of quotations and services availed by its clientele became painfully complex for its agents. 

To add to the problem, they constantly needed to update billing totals and refer to the service types availed.

This led to long, drawn-out account closures with several back-and-forths that added to rising service costs and customer displeasure.

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Key Improvement for Client

0 %
Reported reduction in Quote delivery cycles
0 Pts
Increase in post-service Promoter Score indicators (Out of 10 basis points)
0 %
Increase in collection numbers over the previous monthly average

Proposed Solutions

For easier access and sharing of Quotations

The standard price book over quote line items and quotes for Accounts told agents products and prices and let them be modified. The DataLoader was used to insert product data here.

You can now get Quote in PDFs of CPC and CPM template types as well as Spreadsheets with buttons for each. Quotes were also given ‘Start Sync’ buttons generate orders, update opportunity status, and recalculate totals.

For Productivity

Account hierarchies were set up such that changes to revenue in one entity would reflect across all parent entities and aggregates.

Also, Quotations were synchronized to manage Opportunity closure for clarity among different agents about the services availed. Afterward, Campaigns were used to drive collections against Accounts to which marketing data, ad campaign data, and other services were delivered.

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Work Done

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Result:

  • Easier access and generation of product quotes.
  • Custom template styles for varying Quote Types.
  • Faster, managed closures, and parting experiences.
  • Automation for Fall in Quote generation times and totaling
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About the Author



Piyush Singhal

Piyush Singhal

Co-Founder, Director | HIC Global Soutions | Salesforce Consultant | AppExchange Strategist

An outcome-oriented technology leader with a global outlook, Piyush has over 8 years of experience in Project Execution, SDLC Planning, Salesforce, CRM, Salesforce Mobile, and Force.com. Piyush, a

seasoned Salesforce professional, started HIC Global Solutions in 2015 after filling senior development positions at front-running company names in the Salesforce development industry. He looks forward to challenging Salesforce development tasks, delivering novel apps for AppExchange listings, and forging global partnerships through working with the passionate people.

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