Demonstrating its commitment to empowering businesses of all sizes, Salesforce introduced Salesforce Starter, an easy-to-use CRM for Micro, Small, and Medium Enterprise (MSME) businesses in India.

At the recently concluded World Tour Essentials event held in India, Salesforce unveiled the new CRM offering for MSMEs that offers sales, service, and email outreach tools in one package, helping businesses improve customer experiences, reduce costs, and drive sales.

While delivering the opening keynote at the event, Salesforce India CEO, Arundhati Bhattacharya, spoke at length about AI adoption in India and its implications on jobs, while emphasizing Salesforce’s rapid growth in the country.

Here is our observation on the newly announced CRM at the world tour essentials event. Have a read!

What’s driving the innovation for MSME

Salesforce hails the Salesforce Starter platform as the new dawn for MSMEs. SMEs are the backbone of any economy, and the adoption of digital technologies will enable them to scale up and remain resilient. As SMEs often face limitations in terms of resources and access to sophisticated technology, Salesforce Starter aims to empower them with a robust platform that can manage their sales, service, and marketing efforts more effectively. Plus, this move also supports Salesforce’s ambition to establish itself as a comprehensive platform for both big and small businesses. The all-new Salesforce Starter CRM is a testament to Salesforce’s dedication to fostering growth and innovation within the MSME sector.

How Salesforce Starter empowers MSMEs

Salesforce Starter offers a comprehensive suite of features that are easy to use, affordable, and scalable, making it the perfect choice for businesses looking to leverage the power of CRM.

Here is what the platform offers

  • Helpful guides for customers to set up and go live along with the usability, agility, and security needed to scale up and improve ROI.
  • Comes with built-in Einstein AI for activity capture to maintain the updated information on email and calendar.
  • End-to-end support processes, built-in on one platform to ensure efficient service.
  • Proven Out-of-the-box sales processes for faster sales.

Wrap Up

With Salesforce Starter, MSMEs can now harness the power of data to gain valuable insights, make informed decisions, and deliver personalized experiences to their customers across sales, service, and marketing.

Gear up to adopt the benefits of this platform and schedule a call with us right away to plan your strategic road to success. Contact us today!

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