According to a study, 80% of consumers and business buyers think that the experience a company provides is as important as the product or service it offers. That’s why the global CRM leader Salesforce has come up with eight interesting features in Salesforce Marketing Cloud Release 2021.
Today, we are here to give you every detail about this release and all the features in it. So, let’s jump straight into the new features of the Salesforce Marketing Cloud Release 2021.
1. Datorama Reports for Marketing Cloud
In this latest release, you will have access to the new Email studio and Journey Builder reporting with Datorama. It is the analytics arm of the Marketing Cloud that allows Marketing Cloud users to optimize their performance and increase customer engagement.
Also, if you wish to use Datorama reports, you can find them in Marketing Cloud within Analytics Builder. Let’s look at some of the features of Datorama reports;
Dashboards: This allows you to easily analyze data to visualize email and journey campaign-level data up to your business level.
Pivot tables: With the help of this powerful tool, you can combine, summarize, and examine data in a custom report to perform comparisons, trends, and patterns.
Scheduled reports: You can now retrieve, view, and share a detailed analysis of your data in multiple output formats such as CSV, Excel, Table, Pivot, and PDFs.
2. Customer 360 Audiences Enhancements
With this release, you can deliver personalized experiences to your customers that they love! The updates in Customer 360 Audiences, customer data platform (CDP) allow new ways to enhance your customer profile. The features in this update are;
Calculated Insights: Your team of Marketers and Analysts can now improve the customer profiles with insights calculated from customer data.
Web Tag and Mobile SDK: This allows you to boost customer profiles with owned web and mobile behavioral data.
Integration with Loyalty Management: Loyalty Management allows you to build intelligent, personalized loyalty programs for your customers, whether they are B2B or B2C.
Realtime Profile API and Data Query API: Other than that, you get surface profile data from Customer 360 Audiences which help to personalize, analyze, and business intelligence use
3. WhatsApp chat messaging
More than 2 billion people use WhatsApp all across the world. Also, it has become one of the most looked after channels for many businesses these days.
The integration of Marketing Cloud with WhatsApp allows you to send transactional and session messages using the channel. Also, this helps you with seamless onboarding, keyword detection for automated messages and gives you an omnichannel experience.
4. Datorama: TotalConnect enhancements
Datorama’s feature automates the ingestion, integration, cleansing, and mapping of all your file-based reporting sources. Also, the latest updates have improved AI and data mapping workflows that make connecting and unifying all your marketing data easier.
5. AMP for Email Studio
With AMP, you can bring web-like experiences to your subscriber’s inbox. Furthermore, You can send AMP-based messages through Marketing Cloud to add new interesting elements to your emails.
6. Pardot: Campaign Cloning
The Pardot feature allows you to quickly repeat the success of your previous campaigns. This helps you to automatically recreate related records to use in a new campaign.
Also, if you wish, you can clone landing pages, forms, form handlers, and links related to a campaign without compromising the relationships between the cloned assets.
7. Datorama: Email to Web Conversion App
The Pardot feature allows you to quickly repeat the success of your previous campaigns. This helps you to automatically recreate related records to use in a new campaign.
Also, if you wish, you can clone landing pages, forms, form handlers, and links related to a campaign without compromising the relationships between the cloned assets.
8. Einstein Learning Center
With Einstein Learning Center, you can do the following things;
- Identify your top cases and unwrap how Einstein can address your goals.
- Access quick start tutorials specifically designed while keeping marketers in mind.
- Tap into IdeaExchange, your home base for sharing ideas with other Trailblazers and Salesforce product managers to share your experiences.
We hope that you liked this interesting Salesforce Marketing Cloud Release 2021 article. If you did, then you can drop your feedback on any of our social media handles. We would love to see them. Also, we are a Salesforce consulting company that provides every kind of Salesforce service that you need. Or, If you want us to schedule a personalized demo for you then, click here.
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