March 13, 2020

Salesforce Workflow management rules creation for case-based email templates and alerts to manage records

Salesforce Workflow management rules creation for case-based email templates and alerts to manage records

Highlights

  • An uptick in applicant trust and confidence in evaluation.
  • Drove down the counseling advisor’s effort.
  • Reduced time for student advice and counseling sessions.
  • Increase in Y-o-Y revenue shares from consultation.

Highlights

  • An uptick in applicant trust and confidence in evaluation.
  • Drove down the counseling advisor’s effort.
  • Reduced time for student advice and counseling sessions.
  • Increase in Y-o-Y revenue shares from consultation.

Overview

See how the implementation of Salesforce Workflow management rules streamlines case-based email communications and record management for an international student credential evaluation agency.

What You Need To Know

IERF, drowning in a sea of 10,000 monthly applications, turned to Salesforce Workflow rules to throw their overworked advisors a lifeline.
The result? A dramatic shift from manual drudgery to automated efficiency.

Why It Matters

In the high-stakes world of international education, every delayed email or missed update can derail a student’s dreams. IERF’s transformation shows how the right tech can turn potential academic heartbreak into harmonious workflows and happier applicants.

What HIC Did

Salesforce Workflow management rules were created to automate case-based email templates and alerts, significantly improving record management and communication processes.

Overview

See how the implementation of Salesforce Workflow management rules streamlines case-based email communications and record management for an international student credential evaluation agency.

What You Need To Know

IERF, drowning in a sea of 10,000 monthly applications, turned to Salesforce Workflow rules to throw their overworked advisors a lifeline.
The result? A dramatic shift from manual drudgery to automated efficiency.

Why It Matters

In the high-stakes world of international education, every delayed email or missed update can derail a student’s dreams. IERF’s transformation shows how the right tech can turn potential academic heartbreak into harmonious workflows and happier applicants.

What HIC Did

Salesforce Workflow management rules were created to automate case-based email templates and alerts, significantly improving record management and communication processes.

Key Results

45%

Fall in student counseling TAT (for matched institutions)

32%

Reported a jump in application and process satisfaction

17%

Rise in engagements and response

Key Results

45%

Fall in student counseling TAT (for matched institutions)

32%

Reported a jump in application and process satisfaction

17%

Rise in engagements and response

About the Client

IERF is a pioneering international student credential evaluation agency involved in educational research and application processing.

As a founding member of the National Association of Credential Evaluation Services (NACES®), the recognized entity for credential evaluation services in the United States, its expertise is sought after for consultations.

The establishment has over 5 decades of extensive experience behind it with over half a million processed applications to date.

About the Client

IERF is a pioneering international student credential evaluation agency involved in educational research and application processing.

As a founding member of the National Association of Credential Evaluation Services (NACES®), the recognized entity for credential evaluation services in the United States, its expertise is sought after for consultations.

The establishment has over 5 decades of extensive experience behind it with over half a million processed applications to date.

Challenges Faced

As an organization driven by a small team of roughly 16 qualified personnel in the higher educational landscape, coordinating over 10000 applications a month gave rise to challenges:

With a small team of roughly 16 qualified personnel managing over 10,000 applications per month, resources were stretched thin.

Staffers had to match candidates’ preferred majors to suitable universities, coordinate applications, and review options with counselors.

The human effort of 2 hours per applicant screening didn’t scale well and was a source of stress.

Keeping applicants informed about their application status, eligibility, and next steps was challenging and time-consuming.

Challenges Faced

As an organization driven by a small team of roughly 16 qualified personnel in the higher educational landscape, coordinating over 10000 applications a month gave rise to challenges:

With a small team of roughly 16 qualified personnel managing over 10,000 applications per month, resources were stretched thin.

Staffers had to match candidates’ preferred majors to suitable universities, coordinate applications, and review options with counselors.

The human effort of 2 hours per applicant screening didn’t scale well and was a source of stress.

Keeping applicants informed about their application status, eligibility, and next steps was challenging and time-consuming.

Challenges Faced

As an organization driven by a small team of roughly 16 qualified personnel in the higher educational landscape, coordinating over 10000 applications a month gave rise to challenges:

They were facing issues with
  • High Applicant-Advisor Ratio
  • With a small team of roughly 16 qualified personnel managing over 10,000 applications per month, resources were stretched thin.

  • Complex Application Process
  • Staffers had to match candidates’ preferred majors to suitable universities, coordinate applications, and review options with counselors.

  • Time-Intensive Screening
  • The human effort of 2 hours per applicant screening didn’t scale well and was a source of stress.

  • Communication Management
  • Keeping applicants informed about their application status, eligibility, and next steps was challenging and time-consuming.

Solutions Offered

Central to IERF’s requirements was the creation of Workflow rules created for case-based email templates and alerts.

Creation of workflow rules for case-based email templates and alerts triggered by specific field conditions

Email alerts are set to go off at decided time intervals after a Contact or Lead addition.

Automated emails to manage records of applicants’ reminders and relevant engagements.

Automated updates on option availability, consultation schedules, eligibility, application proceedings, and next steps.

Solutions Offered

Central to IERF’s requirements was the creation of Workflow rules created for case-based email templates and alerts.

Creation of workflow rules for case-based email templates and alerts triggered by specific field conditions

Email alerts are set to go off at decided time intervals after a Contact or Lead addition.

Automated emails to manage records of applicants’ reminders and relevant engagements.

Automated updates on option availability, consultation schedules, eligibility, application proceedings, and next steps.

Solutions Offered

Central to IERF’s requirements was the creation of Workflow rules created for case-based email templates and alerts.

HIC offered the following solutions
  • Automated Email Alerts
  • Creation of workflow rules for case-based email templates and alerts triggered by specific field conditions

  • Built Alerts for Timed Communications
  • Email alerts are set to go off at decided time intervals after a Contact or Lead addition.

  • Comprehensive Record Management
  • Automated emails to manage records of applicants’ reminders and relevant engagements.

  • Streamlined Information Flow
  • Automated updates on option availability, consultation schedules, eligibility, application proceedings, and next steps.

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