Overview
Explore how Salesforce Automation transformed a pre-owned car portal’s sales processes, integrating and automating workflows to maximize team potential and revolutionize the car buying experience.
What You Need To Know
Own Capital, a disruptive player in the pre-owned car market was grappling with the complexities of modern car shopping behaviors. Salesforce Automation stepped in to turn their sales process into a finely-tuned engine.
Why It Matters
With margins tightening in the pre-owned market, efficiency in sales processes can be the difference between thriving and merely surviving. Real-time insights allow for nimble inventory and pricing strategies.
What HIC Did
Salesforce Automation was implemented to integrate and automate all sales processes, creating a unified solution that maximizes team potential and streamlines the entire car buying experience.
Overview
Explore how Salesforce Automation transformed a pre-owned car portal’s sales processes, integrating and automating workflows to maximize team potential and revolutionize the car buying experience.
What You Need To Know
Own Capital, a disruptive player in the pre-owned car market was grappling with the complexities of modern car shopping behaviors. Salesforce Automation stepped in to turn their sales process into a finely-tuned engine.
Why It Matters
With margins tightening in the pre-owned market, efficiency in sales processes can be the difference between thriving and merely surviving. Real-time insights allow for nimble inventory and pricing strategies.
What HIC Did
Salesforce Automation was implemented to integrate and automate all sales processes, creating a unified solution that maximizes team potential and streamlines the entire car buying experience.
About the Company
Based out in Missouri, United States, Own Capital is a popular Auto portal that strives to revolutionize the process of buying and selling pre-owned cars with its disruptive solutions.
Helping customers with the research, finance, insurance, and car value, Own Capital offers hassle-free services to its customers empowering its customers with a simple car selling and buying experience.
About the Company
Based out in Missouri, United States, Own Capital is a popular Auto portal that strives to revolutionize the process of buying and selling pre-owned cars with its disruptive solutions.
Helping customers with the research, finance, insurance, and car value, Own Capital offers hassle-free services to its customers empowering its customers with a simple car selling and buying experience.
Challenges Faced
Own Capital was facing challenges in understanding customers’ needs and steering them toward the best car as per their requirements, hindering building up loyalty
Late-Stage Engagement
Most customers arrive at the dealership having already decided on a car, limiting upsell opportunities.
Complex Customer Needs:
Critical to quickly understand and address diverse customer requirements.
Loyalty Building:
Difficulty in creating lasting relationships in a traditionally transactional industry.
Fragmented Information
Lack of a centralized system for customer, inventory, and sales data.
Challenges Faced
Own Capital was facing challenges in understanding customers’ needs and steering them toward the best car as per their requirements, hindering building up loyalty
Late-Stage Engagement
Most customers arrive at the dealership having already decided on a car, limiting upsell opportunities.
Complex Customer Needs:
Critical to quickly understand and address diverse customer requirements.
Loyalty Building:
Difficulty in creating lasting relationships in a traditionally transactional industry.
Fragmented Information
Lack of a centralized system for customer, inventory, and sales data.
Challenges Faced
Own Capital was facing challenges in understanding customers’ needs and steering them toward the best car as per their requirements, hindering building up loyalty
They were facing issues with
- Late-Stage Engagement
- Complex Customer Needs:
- Loyalty Building:
- Fragmented Information
Most customers arrive at the dealership having already decided on a car, limiting upsell opportunities.
Critical to quickly understand and address diverse customer requirements.
Difficulty in creating lasting relationships in a traditionally transactional industry.
Lack of a centralized system for customer, inventory, and sales data.
Solutions Offered
With its Salesforce Customization and Integration Service, HIC Global Solutions’ integrated Automotive Salesforce CRM into all of Own Capital’s sales processes into one solution
Automotive Salesforce CRM Integration
A comprehensive system covers sales, marketing, analysis, lead management, and operations.
Built Automated Workflows
Streamlined processes for lead tracking, sales enforcement, and team performance measurement.
Centralized Database creation
Unified platform for all customer inquiries, client information, and product details.
Analytics Dashboard
Implemented smart reporting and graphical representations for easy data interpretation.
Solutions Offered
With its Salesforce Customization and Integration Service, HIC Global Solutions’ integrated Automotive Salesforce CRM into all of Own Capital’s sales processes into one solution
Automotive Salesforce CRM Integration
A comprehensive system covers sales, marketing, analysis, lead management, and operations.
Built Automated Workflows
Streamlined processes for lead tracking, sales enforcement, and team performance measurement.
Centralized Database creation
Unified platform for all customer inquiries, client information, and product details.
Analytics Dashboard
Implemented smart reporting and graphical representations for easy data interpretation.
Solutions Offered
With its Salesforce Customization and Integration Service, HIC Global Solutions’ integrated Automotive Salesforce CRM into all of Own Capital’s sales processes into one solution
The solutions which we offered to them
- Automotive Salesforce CRM Integration
- Built Automated Workflows
- Centralized Database creation
- Analytics Dashboard
A comprehensive system covers sales, marketing, analysis, lead management, and operations.
Streamlined processes for lead tracking, sales enforcement, and team performance measurement.
Unified platform for all customer inquiries, client information, and product details.
Implemented smart reporting and graphical representations for easy data interpretation.
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