Salesforce Expands AI Partnership with InMobi to Power a More Connected Advertising Future

Salesforce has expanded its long-standing collaboration with InMobi in Bangalore, April 2026, and while announcements like this are quite common in the tech space, this one feels a bit different when you read it.

It’s not just about adding AI capabilities or upgrading systems. It’s more about how companies are starting to rethink the way their operations are structured, especially when everything is expected to move faster and work together more smoothly.

This expanded Salesforce partnership is essentially about building a setup where sales, service, and data are not running in separate tracks anymore, but are part of one connected flow.

In this blog, we’ll take a closer look at what this expanded partnership actually means, how it reflects a shift toward AI-first operations, and why it matters for businesses operating in today’s fast-moving advertising landscape.

What Is InMobi?

InMobi is a global technology company focused on mobile-first experiences and AI-driven advertising solutions.

Over the years, it has built one of the leading independent advertising platforms, helping brands reach users across devices while also supporting app developers and publishers in monetizing their platforms.

What makes InMobi stand out is its strong focus on data and AI. Its ecosystem includes platforms that power advertising, content discovery, and user engagement across markets like the United States, and Southeast Asia.

Because of this scale, managing operations efficiently becomes critical, and that’s exactly where this collaboration with Salesforce becomes relevant.

What This Salesforce Partnership Actually Involves

The expanded Salesforce partnership focuses on unifying multiple business functions within InMobi’s global advertising operations.

Instead of running separate systems for sales, support, and data, the goal is to bring everything together into one connected structure. 

This includes:

• Integrating sales, service, and data workflows 
• Enabling real-time forecasting and insights 
• Improving collaboration across teams

The implementation spans across 3 major business units: Demand, Supply, and Exchange, which form the backbone of InMobi’s advertising operations. 

This level of integration is where the Salesforce ecosystem becomes relevant, because it allows all these functions to operate on a shared foundation.

The Real Reason Behind This Collaboration

At a basic level, this Salesforce partnership is about efficiency. But if you look a little deeper, it’s really about control and visibility.

1. Need for Unified Data and Visibility

One of the biggest challenges for large organizations is fragmented data.

Teams often rely on different systems, which makes it difficult to get a complete view of performance. With Salesforce AI, the goal is to unify this data so that decisions are based on consistent, real-time insights.

This improves visibility and reduces the chances of working with outdated or incomplete information.

2. Increasing Complexity in Advertising Operations

Advertising today involves multiple platforms, user journeys, and real-time interactions.

Managing this complexity manually or through disconnected tools creates delays and inefficiencies. This Salesforce Partnership helps streamline operations by bringing everything into one system where workflows are more aligned.

As a result, teams can respond faster and manage campaigns more effectively.

3. Need for Faster and Smarter Decision-Making

Speed has become a key factor in business performance.

Waiting for reports or manually analyzing data slows things down. With Salesforce AI, InMobi can move towards a model where insights are available in real time, helping teams take quicker and more informed decisions.

This shift is especially important in a competitive environment where timing often makes a difference.

How Salesforce AI Is Being Applied in Practice

The role of Salesforce AI in this collaboration is not limited to automation. It is being applied across key operational layers.

For example:

• Pipeline management is being streamlined to improve sales efficiency 
• Customer engagement is becoming more data-driven 
• Decision-making is supported by real-time insights

Tools like Salesforce Agentforce are being used to bring AI into everyday workflows, particularly in sales and service environments.

Agentforce Sales helps manage opportunities and forecasting, while Agentforce Service improves Salesforce support for advertisers and partners. 

This creates a system where processes are not only faster but also more consistent.

The Role of Data and the Salesforce Ecosystem

One of the more important aspects of this collaboration is how data is being handled.

InMobi is using Salesforce’s Data Cloud capabilities to create a unified data foundation across its operations. 

This means:

• All business units operate on the same data layer 
• Insights are generated in real time 
• Decision-making becomes more accurate

Within the broader Salesforce ecosystem, this kind of data unification is critical. Without it, AI systems cannot function effectively.

Additionally, tools like Slack have been integrated to improve collaboration across teams, especially at scale.

Impact on Salesforce Advertising

This partnership also highlights how Salesforce advertising is evolving.

Advertising is no longer just about campAIgn execution. It is increasingly about intelligence, understanding user behavior, predicting outcomes, and optimizing strategies continuously.

With Salesforce AI, businesses can:

• Move from static campAIgns to adaptive ones 
• Personalize interactions at scale 
• Improve campAIgn performance through real-time adjustments

This is particularly relevant for companies like InMobi, which operate at a global scale and require consistent performance across markets.

Raman Srinivasan, Senior Vice President at InMobi, stated:

“Our long-standing collaboration with Salesforce continues to support us in strengthening the operational backbone required to execute on this vision with speed, consistency, and precision.”

How Salesforce Consulting Services Support This Transition

Understanding this shift is one thing, but implementing it effectively requires the right expertise.

Supporting AI-Driven Transformation with HIC Global Solutions

To fully leverage Salesforce AI, businesses often need structured guidance across implementation, integration, and optimization.

This is where experienced Salesforce Partners like HIC Global Solutions play an important role.

They help organizations:

• Align AI capabilities with business goals 
• Implement solutions across the Salesforce ecosystem 
• Optimize workflows using Salesforce Agentforce 
• Strengthen overall Salesforce support processes

Instead of approaching transformation in isolated steps, working with the right consultant ensures a more cohesive and scalable approach.

Final Thoughts

This expanded Salesforce partnership with InMobi is not just about technology upgrades.

It’s about moving towards a more connected way of working.

With Salesforce AI becoming central to operations, and tools like Salesforce Agentforce supporting everyday workflows, the focus is clearly shifting toward systems that are more aligned, more responsive, and easier to manage at scale.

The future of Salesforce advertising and operations lies in how effectively data, AI, and workflows are brought together.

And those who start early will be in a much stronger position to adapt as this shift continues.