As the automotive industry shift towards autonomous and connected vehicles, Salesforce Automotive Cloud gears up to redefine car buying, driving, and servicing experiences by enabling connected experiences across every stage of the customer journey.
Reports indicate that 95% of all new vehicles sold around the world in the next ten years will be connected cars, which will be capable of communicating and sharing data with a variety of systems inside and outside the vehicle, creating a monthly amount of data estimated at 100 petabytes that can be harnessed to create connected experiences.
Let‘s try to explore in this blog how Automotive Cloud can leverage data to transform the future of connected vehicles and customer experiences.
How Automotive Cloud is driving change
The Salesforce Automotive Cloud is engaging customers by providing a single, unified platform that covers all aspects of the automotive ecosystem, allowing them to create a seamless, personalized experience for their customers throughout their journey.
- Real-time personalization and the power of Genie
Automotive Cloud helps automakers take in-car experiences to the next level with real-time personalization. Through the orchestration of marketing, sales, commerce, and service data, automakers can craft truly connected experiences.
And with Salesforce Genie Customer Data Cloud, automotive companies can bring together customer and vehicle data from all channels into a single, real-time profile for every customer.
- Revolutionalize car buying experiences with the new Commerce Cloud solution
Automotive Cloud and Commerce Cloud, embedded in Salesforce, helps auto companies revolutionize the digital car buying experience.
With AI-driven, branded experiences, shoppers and dealers can enjoy a smooth and personalized journey that truly stands out.
The automotive sector can amp up order fulfillment and service with precise inventory routing, delivering a seamless experience across marketing, commerce, and service. Plus, Customers can now customize their vehicles with interactive 3D, virtual photography, and augmented reality by teaming up with software vendors (ISV) partners.
- Collaborating with Industry Leaders like AWS
Leveraging the power of Amazon Web Services, Salesforce is revolutionizing the automotive industry. Now, consumers can receive insightful notifications, such as tire wear, through their car’s infotainment system.
They can also access and schedule service appointments at their preferred dealership and order and pay for new tires all from the comfort of their vehicle. An entirely new in-car experience awaits!
Wrap Up
Therefore, Salesforce Automotive Cloud is empowering automotive companies to make better, insight-driven choices by utilizing IoT to generate new, connected experiences through a single, uniform platform for managing customer associations and interactions.
Click here to avail of a free demo session if you need a consultation to implement Automotive Cloud in your auto business or visit us today!
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