About Salesforce:

Shopify integrated with the world’s #1 Customer Relationship Management (CRM) platform Salesforce, enables you to set up your retail business online by organizing your products or services, order management, invoice generation, product listing and customized storefront while managing sales, service, operations and marketing in a whole new way.

shopify salesforce integration

About Matti d:

Matti D has made its mark in Southern California as a leading high-quality boutique known for its exclusivity and carefully curated selection of high-end designer clothing from brands such as Alexander McQueen, Elizabeth and James, and Haute Hippie as well as upcoming emerging talents including The Perfext, American Retro, Calvin Rucker, and Toupy.

Established in 2000, Matti D continues to be a renowned fashion boutique with a whimsical and sophisticated flare and yet, is continually evolving, offering not only the latest casual and upscale contemporary styles for both men and women but the unique handpicked accessory pieces, and personal styling as well. We also thrive off of providing our customers a unique shopping experience with our eclectic ornate style consisting of Italian vanity mirrors and vintage chandeliers. Customer service has always been Matti D’s top priority and with our personal attention and expert opinions we guarantee a shopping experience like no other.

Key Improvement for Client

0 %
Lower TAT for cases raised.
Average hours shaved off overall order processing and dispatch
0 %
Increase in repeat clientele off previous year’s numbers through personalization.

The Problem:

With Fashion and styling being an extended persona of every individual, it became crucial for Matti D to build personalized experiences for all its customers.

Keeping customer’s needs on the top and providing them with their needed product while improving conversion rates with predictive analysis has been the biggest challenge.

Understanding their requirements and delivering them with their choice of clothing and accessories is critical.

HIC Global Solutions Illustrators

The Solutions:

  • With HIC Global Solution’s Salesforce Integration & Customization service, Online Retail CRM Solution enables Matti D executive to form relationships with the shoppers anywhere in the world and deliver faster, smarter and personalized service. With top-down conversation to personalised engagement Online Retail CRM Solution keeps up with the ever-changing trends of the fashion industry.
  • Empowering the Matti D executives, Online Retail CRM Solution offers customized shopping experience, efficient customer service and intelligent advertising with holistic information on the customers on a central unified database.
  • With an efficacious Shopify and Salesforce integration, the Customer and Order data from the Shopify website of Matti D meticulously save into the Opportunity and Client of Salesforce. On the signup of any new customer, a new client and opportunity is created in the Salesforce; with opportunity saving the invoice number of any transaction made and client saving the list of all the invoice numbers of the transactions made by the respective client. Each product transaction creates a new invoice number with every invoice including all the information on the customer.

The Features:

  • Predictive data analytics on customers to identify who is likely to purchase any product and when.
  • Drive awareness and acquisition with smarter targeting and Intelligent Advertising from a single integrated platform
  • Deep Insights and analytical reports to visualise the offers and trends most in demand by the customer.
  • Personalised and Scalable Marketing journey with tailored emails, notifications and orders.
  • Transforming digital commerce with omni-channel order management capabilities.
  • Empowering agents to respond faster with the instant information available on every customer.

Work Done


  • Delivering smarter, faster service with Salesforce Cloud.
  • Streamlined order management, payment processing systems, shipping and returns processes.
  • Personalised interaction with every customer leading to a high customer engagement rate.
  • Improved Customer targets, Sales conversation and Revenue generation.
  • Cost-effective world-class solutions.
  • Accelerated business growth operations with streamlined processes and better workflows.
About the Author

Piyush Singhal

Piyush Singhal

Co-Founder, Director | HIC Global Soutions | Salesforce Consultant | AppExchange Strategist

An outcome-oriented technology leader with a global outlook, Piyush has over 8 years of experience in Project Execution, SDLC Planning, Salesforce, CRM, Salesforce Mobile, and Force.com. Piyush, a

seasoned Salesforce professional, started HIC Global Solutions in 2015 after filling senior development positions at front-running company names in the Salesforce development industry. He looks forward to challenging Salesforce development tasks, delivering novel apps for AppExchange listings, and forging global partnerships through working with the passionate people.

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