Salesforce’s most anticipated conference, Dreamforce 2022, was held last week. With 150,000+ online attendees and 40,000+ in-person delegates, the three-day conference was a star-studded event with an interesting lineup of celebrities, the Red Hot Chili Peppers concert, the usual glamour and glitz, and lots of innovations. Celebrating the 20th Dreamforce anniversary, Salesforce launched some exciting products, partnerships, and innovations this year.
In this blog post today, we have summarised the top 5 takeaways from the Dreamforce 2022 event that can potentially reshape the way you do business.
Salesforce unleashes magic with the launch of Salesforce Genie
With the announcement of Dreamforce dates every year, customers, partners, and stakeholders start to speculate about what might be announced at the event. This year, putting all speculations to rest, Salesforce unveiled its biggest innovation in 20 years, Salesforce Genie! Salesforce Genie is a large-scale, real-time data platform running on HyperForce that helps companies get a holistic view of each customer by bringing in data from disparate devices, systems, and applications.
The impact of Genie powers up other Salesforce products like Sales Cloud with functionalities like
- Sales Cloud Enablement and
- Einstein bot for Sales.
Likewise, Genie turbo charges Commerce Cloud with features like
- Composable Digital Storefront
- Commerce Partner Market Place and
- Store Associate App
In Marketing Cloud also, new innovations were introduced powered by Genie like
- Genie Collection on AppExchange
- Real-time integration between Genie and Personalization and
- CDP was supercharged by Genie.
Salesforce Well-Architected Framework
To facilitate architects, Salesforce announced the launch of the Well-Architected Framework at the Dreamforce 2022 Architect Keynote. The brand-new framework provides guidelines for deploying reliable, simple, and adaptable Salesforce solutions. The content released in the framework updated by Salesforce shares high-level details and some best practices for building robust solutions. With these guardrails, architects can design and build scalable solutions across the Customer 360 platform.
Slack innovations enhance the co-working experience
One of the major takeaways from Dreamforce 2022 is the new additions in Slack that enhance the live co-working sessions on the digital HQ. Announced on Dreamforce 2022, the new features in Slack are
- Slack Canvas – transforms virtual collaboration across teams enabling users to customize a canvas and access the data and records.
- Slack Huddles – Now include features such as video chat, multi-user screen sharing, and a per-huddle chat thread.
- New Slack platform for developers – Rich with tools, reusable blocks, and modular that make the sharing, creating, and customizing workflows easier.
Salesforce partners with Meta
Salesforce announced a new exciting partnership with WhatsApp allowing Salesforce customers to engage and streamline their communication with customers through WhatsApp Business Platform API. This means WhatsApp will now integrate with the Customer Data Platform. And with AI insights and automation from the Marketing Cloud Customer Data Platform (CDP), businesses will be able to increase engagement with targeted and segmented marketing campaigns.
Salesforce launches Net Zero Marketplace
Advocating sustainability causes for years, Salesforce introduced Net Zero Marketplace, a platform that facilitates carbon credit purchases. On this marketplace, buyers can buy carbon credits from verified ecopreneurs. Embedded on the Commerce Cloud, the platform educates about climate issues and suggests measures to reduce carbon print.
Final Thoughts
That brings us to the end of this blog post. We hope you enjoyed our coverage of the major takeaways from Dreamforce 2022. It would be interesting to see how new features help businesses. In case, if you need help implementing these new Salesforce features into your business, we can help! Reach out for a discussion today!
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