The Salesforce community is full of opportunities to learn, connect, and grow, but few events bring everything together quite like Texas Dreamin’ 2026. Known for its community-first approach, the event has become a favorite destination for Salesforce professionals looking to gain fresh insights and build meaningful connections.
From admins and developers to architects, consultants, and business leaders, Texas Dreamin attracts people from every corner of the Salesforce ecosystem. It’s a place where real experiences are shared, new ideas are explored, and conversations continue long after the sessions end.
If you’re looking for a Salesforce event that combines expert-led learning, inspiring discussions, and a strong sense of community, Texas Dreamin’ 2026 is an event worth adding to your calendar. In this blog, we will explore everything you need to know about Texas Dreamin’ 2026, including registration details, agenda highlights, key speakers, and reasons to attend.
Registration for Texas Dreamin’ 2026
If you’re planning to attend Texas Dreamin’ 2026, now is the perfect time to secure your spot. The event is expected to attract Salesforce professionals from various industries, making it one of the most anticipated Salesforce event 2026 gatherings.
Here are the important details:
- Event Dates: July 9–10, 2026
- Venue: AT&T Executive Education and Conference Center, Austin, Texas
- Registration Type: In-Person Event
- Early Bird Ticket: $125
- Regular Admission Ticket: $195
As a highly anticipated Salesforce Community Conference, early registration is recommended, especially for attendees traveling from outside Texas.
Texas Dreamin’ 2026 Agenda and Schedule
The Texas Dreamin’ Salesforce 2026 agenda is packed with keynote presentations, hands-on workshops, technical deep dives, AI discussions, career-focused sessions, networking opportunities, and community activities.
Day 1: July 9, 2026
| Time | Venue | Speaker | What the Session Covers |
|---|---|---|---|
| 7:00 AM – 8:00 AM | Registration Desk | Sponsor Check-in | |
| 9:00 AM – 10:45 AM | Zlotnik Salon 3/4 | Keynote Speakers | Opening keynote covering Salesforce innovation, customer success, AI, and community updates. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 1 | Viktoriya Mishchuk | Choosing between Flow, Apex, or a hybrid approach for Salesforce automation. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 2 | Rafael Camargo | Using RAG and enterprise knowledge to power AI agents. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 5 | Lizz Hellinga | Essential SOPs every Salesforce Admin should implement. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 6 | Surya Narayana Reddy Chintacunta | Building scalable Salesforce data governance frameworks. |
| 11:45 AM – 1:00 PM | Expo Area | Lunch | |
| 12:30 PM – 12:50 PM | Zlotnik Salon 2 | Shantanu Barde | Building Slack-first case triage systems using decision trees. |
| 12:30 PM – 12:50 PM | Zlotnik Salon 6 | Kelly Skelton | Automating user access and security management. |
| 12:30 PM – 12:50 PM | Zlotnik Salon 5 | Anh Phuong Ta & Kate Stoker | Growing Salesforce skills through community participation. |
| 1:00 PM – 1:20 PM | Zlotnik Salon 1 | Himanshu Pandeytd> | Handling millions of records with event-driven architecture. |
| 1:00 PM – 1:20 PM | Zlotnik Salon 2 | Gabriel Juarez | Building a Salesforce app from scratch in a single day. |
| 1:00 PM – 1:20 PM | Zlotnik Salon 5 | Orlando Villarreal | Exploring how Data Cloud, AI, and unified customer data are shaping the future of healthcare and customer experiences. |
| 1:00 PM – 1:20 PM | Zlotnik Salon 6 | Tobias Ward | Understanding Salesforce Outcomes Management and how organizations can build stronger monitoring, evaluation, and fundraising frameworks. |
| 1:30 PM – 1:50 PM | Zlotnik Salon 1 | Viktoriya Mishchuk | Using Salesforce Automation Events to trigger flows based on business events instead of record changes. |
| 1:30 PM – 1:50 PM | Zlotnik Salon 2 | Jason Aylstock & Sha Lene Pung | Real-world lessons learned from deploying Agentforce at scale and overcoming implementation challenges. |
| 1:30 PM – 1:50 PM | Zlotnik Salon 5 | Joey Monroe | Building customer portals for group sales and post-sale self-service experiences using Salesforce. |
| 1:30 PM – 1:50 PM | Zlotnik Salon 6 | Fnu Avi | Automating filtered Data Extension refreshes in Marketing Cloud Engagement using APIs, SSJS, and REST integrations. |
| 2:00 PM – 2:45 PM | Zlotnik Salon 1 | Sean Piper | Understanding OmniStudio document generation. |
| 2:00 PM – 2:45 PM | Zlotnik Salon 2 | Fahmeeda Begum & Deepthi Anumula | Building AI-powered agents using Salesforce Flows. |
| 2:00 PM – 2:45 PM | Zlotnik Salon 3/4 | Anh Phuong Ta & Talia Johnson | Strategies for increasing visibility within the Salesforce ecosystem. |
| 2:00 PM – 2:45 PM | Zlotnik Salon 5 | Adam Erstelle | A behind-the-scenes look at building a smarter Marketing Cloud MCP Server, including scalability, security, usability, and integrating marketing intelligence into the platform. |
| 2:00 PM – 3:30 PM | Zlotnik Salon 6 | Mike Reynolds | A hands-on session covering Slack automation fundamentals, helping attendees learn how to automate workflows, improve collaboration, and get more value from Slack and Salesforce integrations. |
| 3:00 PM – 3:45 PM | Zlotnik Salon 1 | Michelle Hansen | Exploring the latest Salesforce Flow enhancements. |
| 3:00 PM – 3:45 PM | Zlotnik Salon 5 | Marley Schiesz | Analytics, Data Cloud, Tableau, and measuring business outcomes. |
| 3:00 PM – 3:45 PM | Zlotnik Salon 1 | Paul Mackinaw | Advanced Salesforce Flow patterns and automation strategies. |
| 4:00 PM – 4:45 PM | Zlotnik Salon 2 | Pradnya Desai | Building autonomous AI agents with Agentforce. |
| 4:00 PM – 4:45 PM | Zlotnik Salon 5 | Ashleigh O’Connor | Using Salesforce and SMS to improve the customer lifecycle. |
| 4:00 PM – 4:45 PM | Zlotnik Salon 6 | Andrew Day | Securing Salesforce organizations for AI adoption. |
| 5:00 PM – 7:00 PM | Zlotnik Salon 3/4 | Networking with attendees, speakers, sponsors, and Salesforce Community leaders. |
Day 2: July 10, 2026
| Time | Venue | Speaker | What the Session Covers |
|---|---|---|---|
| 7:45 AM – 9:15 AM | Zlotnik Salon 3/4 | Breakfast | |
| 9:00 AM – 9:45 AM | Zlotnik Salon 1 | Rafael Camargo | Using AI-assisted development tools to improve productivity. |
| 9:00 AM – 9:45 AM | Zlotnik Salon 5 | Nazar Mykytyn & Oleh Mytytyn | Designing scalable Salesforce architecture for long-term growth. |
| 9:00 AM – 9:45 AM | Zlotnik Salon 2 | Rafael Camargo | Using RAG and enterprise knowledge to power AI agents. |
| 9:00 AM – 10:30 AM | Zlotnik Salon 6 | Lindsey Fivecoat & Saman Attar | Building integrations using Salesforce Flow |
| 10:00 AM – 10:45 AM | Zlotnik Salon 1 | Wahid Mohammad | Demand orchestration and dynamic pricing with MuleSoft. |
| 10:00 AM – 10:45 AM | Zlotnik Salon 2 | Lakshmi Anusha Myneni & Kashi Ahmed | Agentforce use cases for Financial Services organizations. |
| 10:00 AM – 10:45 AM | Zlotnik Salon 3/4 | Anh Phuong Ta & Sarah Thanawalla | The evolving role of Business Analysts in the AI era. |
| 10:00 AM – 10:45 AM | Zlotnik Salon 5 | Jennifer Jenkins | From Isolation to Hope: How Persistent Data Drives Real Support. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 1 | Manoj Thangavel & Anu Thangaraj | Streaming API, Pub/Sub API, and event-driven architecture. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 2 | Joey Monroe | How automation is transforming sales and service operations. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 3/4 | Brittany Hart | Leading Salesforce initiatives without resistance or conflict. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 5 | Paul Mackinaw | How I Learned to Stop Customizing & Love Sales Action Plans. |
| 11:00 AM – 11:45 AM | Zlotnik Salon 6 | Andrew Day | Migrating from Profiles to Permission Set Groups. |
| 11:45 AM – 1:00 PM | Expo Area | Lunch. | |
| 12:30 PM – 12:50 PM | Zlotnik Salon 1 | Gabriel Juarez | Managing context in Lightning Web Components. |
| 12:30 PM – 12:50 PM | Zlotnik Salon 2 | Sai Acharya & Raghav Raman | Choosing between Agentforce and Flex Credits. |
| 12:30 PM – 12:50 PM | Zlotnik Salon 5 | Himanshu Pandey | Tech Debt Starts on Day One: Building Salesforce Orgs That Don’t Rot. |
| 12:30 PM – 12:50 PM | Zlotnik Salon 6 | Amy Oplinger Singh | All Out of Fs: The Midlife Shift Women in Tech Are Not Talking About. |
| 1:00 PM – 1:20 PM | Zlotnik Salon 1 | Caroline Hoy | Beginner’s guide to OmniStudio fundamentals. |
| 1:00 PM – 1:20 PM | Zlotnik Salon 2 | Venkata Sai R K Duddukuru & Siva Pavan Kumar Pamidi | AI-powered voice call routing with Agentforce. |
| 1:00 PM – 1:20 PM | Zlotnik Salon 6 | Fahmeeda Begum | Using Salesforce Flows to automate Slack workflows. |
| 1:30 PM – 2:15 PM | Zlotnik Salon 1 | Adam Erstelle | Alternatives to Pardot Sync for Salesforce automations. |
| 1:30 PM – 2:15 PM | Zlotnik Salon 6 | Scott Covert | Zero Trust Integrations |
| 2:30 PM – 4:30 PM | Zlotnik Salon 3/4 | Keynote Speakers | Event wrap-up, community insights, future trends, and closing remarks. |
Why Should You Attend Texas Dreamin’ 2026?
Texas Dreamin Salesforce 2026 isn’t just another event. While many attendees visit a Salesforce conference primarily for sessions, Texas Dreamin creates opportunities for learning, networking, and community engagement all in one place. Whether you’re new to Salesforce or have years of experience, there is something valuable waiting for you.
Learn from Salesforce Experts
Many speakers at Texas Dreamin are professionals actively working with Salesforce every day. Instead of theoretical discussions, sessions focus on real projects, practical solutions, lessons learned, and strategies that attendees can apply immediately.
Connect with the Salesforce Community
One of the biggest advantages of attending a Salesforce community event is the opportunity to meet people who understand your challenges and goals. Texas Dreamin creates an environment where networking feels natural, helping attendees build meaningful professional relationships.
Stay Ahead of Industry Trends
AI, Agentforce, automation, Slack integration, security, architecture, and data management are transforming the Salesforce ecosystem. Attending Texas Dreamin helps professionals stay informed about emerging trends and future opportunities within the platform.
Meet Salesforce Community Leaders and Industry Experts
Throughout the event, attendees have opportunities to interact with experienced Salesforce Community leaders, speakers, MVPs, and professionals who have helped shape the ecosystem. These conversations often become some of the most valuable parts of the event experience.
Discover New Solutions and Innovations
It also offers opportunities to get to know about products, services, and innovations from sponsors and ecosystem experts. Whether you’re exploring new technology or working with a Salesforce Partner, you’ll find valuable insights that can support your organization’s goals.
Conclusion
Texas Dreamin’ 2026 continues to prove why it is one of the most well-known community-driven events in the Salesforce ecosystem. From expert-led sessions and inspiring keynotes to networking opportunities and hands-on learning, the event offers something for every Salesforce professional.
Whether you’re interested in AI, Agentforce, automation, architecture, data management, development, or career growth, Texas Dreamin delivers practical knowledge and meaningful connections that extend far beyond the event itself.
If you’re planning your Salesforce event 2026 calendar, Texas Dreamin deserves serious consideration. It remains one of the best opportunities to learn from peers, connect with industry experts, and experience firsthand what makes the Salesforce community so unique.
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