The previous year has changed all things for most of us. Be it the way of working or gathering. Salesforce, the global CRM leader, is dedicated to making things better for everyone. The CRM giant also brought an all-digital version of its biggest event Dreamforce. It came quite conveniently into our kitchens and living rooms.
Salesforce World Tour 2021 is an original series that broadcasted live from various surprise locations all around the world. Its mission was to bridge the gap between the physical and digital worlds. This also had an in-person studio audience in Singapore, following all the safety guidelines.
What was Salesforce World Tour 2021 about?
- The all-new work-from-anywhere world and how inspiring companies are connecting with customers in a whole new way.
- Attendees and viewers all around the world got a chance to hear from Salesforce executives, who shared an insider’s look at their vision.
- Sneak peeks into the innovations and stories of successful customers who could navigate through the change.
- It also had a series of “how-to” spotlights and featured interviews, tips, and tricks.
- The event brought together Salesforce’s customers, Trailblazers, Employees, and all Stakeholders to innovate and learn from each other.
Salesforce World Tour ‘21 debuted on February 9, 2021, with Chairman and CEO Marc Benioff’s Keynote.
Marc Benioff’s Keynote: Major highlights
- Salesforce’s CEO talked about the new fiscal year, the Customer 360, and the future of work.
- He also thanked the customers and Salesforce users for working diligently in the unprecedented time.
- Also, Marc appreciated the work of the frontline workers around the world who helped us stay motivated.
- He also insisted on the fact that businesses have a high potential to bring about change. And they should step up at the time of crisis as businesses are the greatest platform for change.
- Marc talked about Salesforce’s commitment to trust. Also, about their efforts to eliminate the trust divide all over the world. He said that even at times of crisis, they could generate a revenue of $21 Billion with their innovations in Clouds.
- He also talked about the three clouds;
- Cloud 1.0: World Wide Web
- Cloud 2.0: Social & Mobile
- And, Cloud 3.0: Work-from-Anywhere
Also, Attendees and Viewers were in total awe of the impact of the Salesforce Customer 360 platform. Customer 360 is constantly empowering employees, governments, and businesses to drive change during this unprecedented time.
The attendees also got information about the Customer 360 innovations that could help everyone achieve better business outcomes.
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