Recently, Salesforce announced a series of retail innovations designed to help companies personalize every aspect of the shopping experience.
Using these innovations, retailers will have the ability to optimize advertising sales, gain a unified view of digital and physical transactions, and optimize the use of customer data.
Let’s take a deep dive into these innovations and explore how they help retailers personalize every shopping moment. Here we go!
What's driving the news
The new Salesforce Retail innovation comes at a time when retailers are having a hard time winning over their customers, with disconnected experiences being the primary reason for customers’ dissatisfaction. In fact, 79% of customers taking part in a Salesforce survey are planning to rethink their retail spending while 65% of them are willing to stay with the brand that provides connected personalized services.
Therefore, this plethora of innovations in Retail is here to help retailers create fast, Flexible, and convenient shopping experiences for their customers.
What’s in these new innovations
New Retail Innovations include:
Salesforce for Retail Media
In light of recent data privacy changes, Retailers are searching for effective ways to leverage shoppers’ first-party data. Salesforce for Retail Media’s new innovations enables retailers to leverage that data to gain insights, targeting capabilities, and resources to increase advertising revenues. Salesforce for Retail Media enables organizations to
- Unify first-party data for targeting opportunities
- Automate and streamline advertiser relationships
- Monitor and optimize campaign performance with insights and reporting
Commerce Cloud Innovations
New Commerce Cloud innovations help Retailers streamline operations, boost revenue and margins, drive efficiency and cut costs, creating frictionless experiences that accelerate time to value and keep shoppers coming back.
Here’s what you can do with these innovations:
- With the new Composable Storefront enhancements, retailers can increase conversion rates and accelerate time to value with its out-of-the-box analytics and dashboards as well as new implementation accelerators.
- Retailers can get a single view of digital and physical transactions with a new association between Stripe, Mobile Mobile, and Salesforce.
- Retailers will soon have access to hundreds of Commerce Cloud partners on AppExchange who can help them automate their operations and expand their fulfillment capabilities.
Salesforce Genie Customer Data Cloud
By leveraging the power of Salesforce Genie Customer Data Cloud, retailers can unlock the full value of their existing customer data, streamline integration costs, eliminate data silos, and guarantee data quality. The platform helps retailers to
- Boost customer profiles with information kept in Azure Data Lake Storage. By leveraging the new CDP Azure Storage Connector, they can support personalization across channels
- Get accurate and reliable performance and reporting data using automated data management with the new Marketing Cloud Intelligence Data Control Center.
- Utilize MuleSoft Accelerator for Retail to synchronize customer, product, inventory data, and sales orders across systems to create a connected shopper view, optimize marketing interactions, and see inventory updates in real-time.
Wrap Up
That was all about the latest update in Salesforce. Stay tuned to our blogs to know all things about Salesforce. Also, click here for a complimentary demo session if you are willing to implement Salesforce in your business!
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