North Africa Dreamin 2026 is a Salesforce community conference scheduled for October 24, 2026, in Casablanca, Morocco. It aims to unite Salesforce professionals, developers, and partners for a day of learning, networking, and community engagement. Attendees can participate in various sessions tailored for different roles, including a dedicated Agentforce hackathon. The event features a diverse lineup of speakers from the Salesforce ecosystem, offering insights and practical knowledge. This conference is an opportunity for professionals to connect, learn, and explore innovative solutions within the Salesforce community.
North Africa Dreamin 2026 is bringing Salesforce professionals, developers, administrators, business users, and partners together for a full day of learning and networking. The event is designed around the Salesforce community and its growing presence across Africa and MENA.
As a Salesforce event, it gives attendees an opportunity to learn from international experts, meet Salesforce professionals from different regions, and explore new ideas across the ecosystem. Sessions are designed for both click-focused and code-focused learners, making the conference useful for different Salesforce roles.
North Africa Dreamin 2026 also brings a community-led experience to Casablanca, with sessions, networking, contests, and a dedicated Agentforce hackathon. Here’s everything you need to know about the event, including its key details, agenda, and speakers.
North Africa Dreamin 2026: Event Details
North Africa Dreamin 2026 is positioned as a Salesforce community conference bringing together professionals from Morocco, Africa, Europe, and North America. The event combines learning, networking, and community activities throughout the day.
Event Highlights
Registration, Venue, and Event Details
Before planning your visit, here are the important details you should know about North Africa Dreamin’ 2026
- Event: North Africa Dreamin’
- Date: 24 October 2026
- Time: 08:30 AM onwards
- Venue: Barceló Anfa Casablanca
- Location: Casablanca, Morocco
- Ticket Price: €56.76
- Event Focus: Salesforce learning, knowledge sharing, networking, and community engagement
- Attendees: Developers, administrators, business users, Salesforce partners, and other Salesforce professionals
The event is community-led and has been bringing the Salesforce community together since 2019. The organizers describe it as the Salesforce community conference in Africa and the MENA region.
North Africa Dreamin 2026 Agenda
The agenda moves from registration and breakfast into the opening keynote, followed by morning and afternoon sessions.
| Time | Session |
|---|---|
| 08:00 AM – 09:00 AM | Registration & Breakfast |
| 09:00 AM – 09:30 AM | Welcome & Keynote |
| 09:30 AM – 12:30 PM | Morning Sessions |
| 12:30 PM – 02:00 PM | Lunch Break |
| 02:00 PM – 06:00 PM | Afternoon Sessions |
| 06:00 PM – 07:00 PM | NAD Contest & Closing |
The conference also includes an Agentforce hackathon where teams of two to three members build solutions around real-world problems. Selected teams present their solutions on the main stage, with each team lead getting seven minutes.
Speakers at North Africa Dreamin 2026
The speaker lineup brings together Salesforce professionals across technical, architectural, developer advocacy, innovation, and account leadership roles. This gives attendees the opportunity to hear different perspectives from across the Salesforce ecosystem.
- Sharon Klardie – Senior Director, AgentExchange Labs & Innovation at Salesforce
- Fayçal Jabri – Regional Account Director at Salesforce
- Miriam McCabe – Sr Director, Admin & Architect Evangelism at Salesforce
- Taha BASRI – Senior Technical Consultant at Salesforce
- Lilith Van Biesen – Principal Architect Evangelist at Salesforce
- Philippe Ozil – Principal Developer Advocate at Salesforce
And that’s not all, as the event has many other community members, professionals, and participants joining the experience.
Why Should You Attend North Africa Dreamin 2026?
1. Learn From the Salesforce Community
The event brings developers, administrators, business users, and Salesforce partners together in one place. It creates space to learn from others, exchange practical knowledge, and discover different ways of working with Salesforce.
2. Explore Agentforce in Action
The dedicated hackathon focuses on Agentforce and real-world problems, giving participating teams an opportunity to build solutions and present their ideas on the main stage. It adds a practical, hands-on element to the event.
3. Connect Beyond Your Usual Network
North Africa Dreamin brings together Salesforce professionals from Morocco, Africa, Europe, and North America. For a Salesforce partner or professional, this creates opportunities to exchange ideas and build relationships across different communities.
4. Experience a Community-Led Salesforce Event
The conference has been built around the Salesforce community since its first edition in 2019. Alongside learning sessions, attendees can take part in mini-contests, meet Salesforce MVPs, and enjoy a more relaxed community atmosphere.
Wrapping Up
North Africa Dreamin 2026 brings together learning, community, technology, and collaboration in one Salesforce-focused gathering. From expert-led sessions to community activities, there is plenty for Salesforce professionals to explore throughout the day.
For anyone working in the Salesforce ecosystem, the event offers a chance to learn beyond everyday projects and connect with professionals from different regions and backgrounds.
So, if Salesforce is a regular part of your work, North Africa Dreamin 2026 could be the day to step away from the usual workflow and put yourself right in the middle of the community shaping what comes next.
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