Salesforce CRM has gained immense popularity because of the convenience it offers to business owners. It is a cloud-based customer relationship management platform that consists of a variety of products and services, automating all the manual tasks.
Salesforce has been ranked the #1 CRM provider for the 11th consecutive year!
Irrespective of the business size, Salesforce is the perfect solution to streamline the workflow and boost productivity. Even better, when you have a reputed and trusted Salesforce development company by your side.
This blog will walk you through everything that you should know about Salesforce. So, without any further ado, let’s dive right into it.
What is Salesforce Development?
Salesforce development is a process of building, customizing, and expanding Salesforce platform capabilities to meet business requirements. Custom Salesforce development services are designed to help companies improve customer relationship management (CRM) processes.
It leverages cloud-based technology to interact with customers, partners, and clients more effectively. Moreover, businesses can easily track and analyze customer activities and focus on core tasks.
What Are the Benefits of Custom Salesforce Development Services for Your Business?
Custom Salesforce development services is a powerful cloud-based CRM platform with a wide range of advantages followed as:
Seamless Integration
One of the first benefits of Salesforce development is its seamless integration with existing software, like marketing tools, ERP, or other communication platforms. It ensures smooth data flow across various systems, resulting in reduced manual data entry and errors.
Scalable Solutions
Having solutions that can grow your business is imperative because it ensures sustainability and maintains a competitive advantage. With custom Salesforce development you can easily integrate new features or advanced features based on your business’s changing needs.
Improved User Experience
Managing certain tasks automatically rather than manually allows the team to focus on other important tasks, and strategize activities, resulting in a better user experience along with increased productivity.
Actionable Insights
Leveraging custom Salesforce development provides actionable insights, allowing businesses to customize their Salesforce instance. With this service, businesses can easily capture, organize, and analyze the data.
Cost-Effective
Custom Salesforce development is an investment as it streamlines the processes, automates tasks, and eliminates the need to use third-party tools. Additionally, it is a scalable solution that will automatically evolve along with your business’s growing needs.
What Are the Key Components of Salesforce Development?
Custom Salesforce development services are built on a robust framework, empowering businesses from diverse industries to build innovative & unique solutions.
Here is a list of the key components that have a significant impact:
1. Apex
Apex is an object-oriented programming language that allows developers to have control over transaction statements and execute flow present on the Salesforce server. With the help of this language, a certified Salesforce developer can easily automate business processes, and build scalable applications across the Salesforce platform.
2. Visualforce
Visualforce is a markup language specially built to design custom interfaces in Salesforce. The language is natively hosted on the Lightning platform, allowing developers to design dynamic pages that can smoothly integrate with Salesforce data. Additionally, Visualforce has a set of server-side “Standard Controllers” to perform basic database operations.\
3. Lightning Components
Lightning components are the building blocks of creating modern user interfaces in Lightning Experience, Salesforce app, and Experience Builder sites. It is incorporated with Lightning Design System markup and classes that deliver excellent performance and greater accessibility with a minimum footprint.
4. Salesforce Object Query Language
Salesforce Object Query Language (or SOQL) is useful when it comes to searching your company’s Salesforce data for any particular information. It is useful for data manipulation and reporting as it helps you to retrieve specific records based on different criteria. With the help of SOQL, you can build simple (but robust) query strings in various environments.
5. Salesforce APIs
API stands for Application Programming Interface in Salesforce API. It is a set of protocols and tools that allows external applications or systems to interact with Salesforce. Using this tool, a certified Salesforce developer can easily access and manipulate Salesforce data, automate processes, and integrate Salesforce with other platforms or services.
Top 5 Phases of Custom Salesforce Development
Implementing Salesforce app development involves a systematic approach to ensure the platform aligns seamlessly with business requirements. When hiring a Salesforce custom app development company, you must make sure that their team follows the right approach.
Here’s a breakdown of the key phases in the Salesforce Development Lifecycle:
Phase 01: Requirement Gathering and Analysis
The Salesforce app development process begins by gathering all the requirements along with in-depth analysis. This stage helps in understanding business expectations, processes, and goals.
By keeping business owners and users in the loop, the development team can easily identify key functionalities, challenges, and opportunities. This way, the solutions can be customized easily based on the company’s objectives, resulting in successful Salesforce implementation solutions.
Phase 02: Design and Planning
The next stage is followed by designing and planning, where designers create blueprints based on the gathered information (or data). The blueprint of the project includes data models, workflows, and UI layouts.
Here, designers also select the right set of tools & technologies, like Apex (for backend) and Lightning Components (for UI development). This stage is the beginning of the development process, ensuring business objectives and requirements are aligned.
Phase 03: Development and Customization
Once blueprints are made, the real game of development begins. In this stage, developers finally start coding to build and configure the Salesforce solution as per the requirements.
This phase includes the development of custom applications, automating key processes, and integrating third-party systems through APIs. Developers build Salesforce-based solutions to achieve maximum efficiency, improve workflow automation, boost user experience, and more.
Phase 04: Testing and Deployment
Once the development part is done, it’s time to conduct thorough testing to make sure that solutions are functioning properly. For instance, unit system and user acceptance testing (UAT)is conducted to automate workflows, data accuracy, and integration performance.
After performing the testing, the deployment phase begins. It is carefully managed to ensure a smooth transition with minimal risk of impacting business operations. Tools like Change Sets or DevOps are used to execute a structured & reliable deployment.
Phase 05: Training and Support
This is the last (and final) stage where users get hands-on training so they can make sure that their systems are running smoothly. To understand the system’s functionality properly, detailed user manuals are provided.
The benefit of offering post-development support & maintenance services is to address the issues at the earliest and make necessary changes. It keeps the solutions aligned with business growing requirements and continues to deliver expected results.
How to Choose the Right Salesforce Development Company?
Choosing the right Salesforce development company is critical as it will directly impact your business’s success and failure. Trusting a company that can understand your requirements and meet your business expectations is crucial.
Here is a list of key points that you should keep in mind when hiring the right team of experts for your business goals:
Assess Their Expertise
The first and foremost point to keep in mind while choosing a suitable Salesforce development company is assessing the team’s expertise. Make sure that the company has a team of developers with relevant certifications and experience. Additionally, you must ensure that they can work across various Salesforce products, like Sales, Service, and Marketing Cloud.
Look for Exceptional Skills
Another key point you must remember is to look for a team that is exceptionally talented and can meet your unique business requirements. You can avail of the Salesforce app development services of the company that can (or has) delivered custom-made Salesforce solutions. Their expertise will bring valuable insights and guarantee long-term success.
Evaluate Client Testimonials
Reading previous client testimonials can back up the credibility of a company and help you pick the best for your business. Therefore, give a read to honest client feedback (or reviews) as it will reflect their delivered Salesforce solutions. And, it is even better if they have already delivered a solution with the same industry as yours to ensure they can align with your goals as well.
Ensure Post-Development Support
A trusted company will offer you post-development Salesforce support services, and this is when you know – this is the company for you. A reliable partner will ensure there are zero risks of any bug by regularly reviewing your Salesforce setup. This way, you can ensure that your system is updated and optimized for evolving business needs.
Consider Budget and Scalability
Last yet very important – consider the budget and scalability requirements offered by the company to ensure you get high-quality solutions within your budget. It is vital to keep in consideration that the company’s services are built on values without compromising the quality irrespective of the budget. And, make sure they can provide scalable solutions.
Why Choose HIC as Your Trusted Salesforce Development Company?
Choose HIC as your trusted Salesforce development company as it is trusted by top-notch brands. Moreover, the company has successfully delivered more than 2K projects with the utmost client satisfaction.
We have a team of experienced certified Salesforce developers who have delivered excellent results across various industries. Our expertise ranges from Salesforce implementation & customization services to Salesforce integration, development, and post-development support.
As a trusted Salesforce development company, we have bagged ISO and Great Place to Work certifications along with SOC 2 Type II compliant certificate. We have a proven track record of delivering successful projects at cost-effective without compromising quality.
Besides delivering successful projects, our team provides post-development support and maintenance services to keep your Salesforce ecosystem aligned.
India 
USA
UK
Canada