If you’re gearing up for a standout experience in the Salesforce Ohana, then Florida Dreamin’ is the event you cannot afford to overlook. For 2025, the conference is shaping up to deliver deep technical insights, community connection, and breakthrough ideas, especially around agentic AI and agentic enterprise workflows. In this ultimate guide, we’ll walk you through what makes Florida Dreamin’ 25 a must-attend, how to get the most from it, and why you should mark it on your calendar now.
What is Florida Dreamin’?
Florida Dreamin’ is a community-led Salesforce event, bringing together admins, developers, consultants, architects, and business users for three days of learning, networking, and inspiration.
In 2025, the event runs on November 5-7 in Clearwater Beach, Florida. Unlike massive mega-conferences, Florida Dreamin’ retains a focused format: hands-on sessions, technical deep dives, and a strong community vibe.
If you’re part of the Salesforce ecosystem, Salesforce Florida Dreamin’ 25 is your chance to level up, and to do so in a place where learning meets destination.
Key Event Details For Florida Dreamin' 2025
Florida Dreamin’ 2025 is happening November 5-7 in Clearwater Beach, with registration, travel planning, and prep steps already underway for attendees. From booking tickets early to getting session-ready, here’s everything you need to know before you arrive:
Dates & Location
- When: November 5-7, 2025
- Where: Sheraton Sand Key Resort, Clearwater Beach, Florida
Registration, Tickets & Accommodation
- Tickets are live now via the official site.
- Book accommodation early; beachfront venues fill fast given the destination aspect.
What to Bring & Prepare
- Bring a notebook (digital or paper) for sessions on agentic AI, workflow automation, platform integration.
- Pack comfortable shoes: the event will involve expo halls, networking lounges, and casual meet-ups.
- Update your LinkedIn and Salesforce profile ahead of time, and set your goal for the conference.
Pre-Event Prep For Florida Dreamin’ 25
- Scan the agenda when released; mark must-attend sessions (especially those covering agentic enterprise workflows).
- Connect with other attendees via the event app or the community Slack/Chatter group to start dialogue before you arrive.
- Bring business cards or digital contact info to community-driven events like this rewards proactive networking.
Florida Dreamin’ 2025 Agenda Overview: What Each Day Looks Like
The Florida Dreamin’ 2025 agenda is built for learning, collaboration, and innovation, featuring keynotes, expert-led sessions, live demos, networking time, and community experiences centered around Salesforce and the future of AI-driven workflows.
Attendees can expect a blend of hands-on education, product showcases, and real-world strategy discussions designed to upskill professionals across every Salesforce role.
From interactive breakouts to the high-energy Demo Jam and closing celebrations, the event delivers a complete conference experience for admins, developers, architects, and business leaders.
Below is the full agenda list for Florida Dreamin’ 25:
Wednesday, November 5, 2025 – Kickoff Day
- Sponsor booths move in and get set up during the afternoon
- Attendees begin checking in and collecting conference badges
- The evening opens with a casual welcome reception — first chance to meet fellow Trailblazers, speakers, and sponsors
Thursday, November 6, 2025 – Full Conference Day 1
- Morning badge pickup continues
- Breakfast served before sessions begin
- Expo Hall opens for product demos, networking, and partner discussions
- Opening keynote sets the tone for the event (speaker announcement coming soon)
- Beverages and refreshments are available throughout the day at designated stations
- Morning breakout sessions and hands-on learning
- Lunch break followed by afternoon learning tracks
- Snack break inside the Expo Hall, another networking opportunity
- High-energy Demo Jam where top apps and tools battle live on stage
- Evening wraps with a sponsored Happy Hour, ideal for building new connections
Friday, November 7, 2025 – Conference Finale
- Final day of check-in and breakfast before sessions begin
- Expo Hall open through early afternoon for last-minute demos or vendor meetings
- All-day drink stations continue
- Final rounds of learning sessions, workshops, and expert talks
- Lunch followed by the last set of afternoon sessions
- Event concludes with closing remarks, prize giveaways & raffles
Wrapping Up
Florida Dreamin’ 2025 isn’t just a conference; it’s a strategic career move for anyone in the Salesforce ecosystem. Whether you’re exploring the future of agentic AI, improving enterprise workflows, or looking to connect with the people building what comes next in CRM innovation, this event brings together the perfect mix of education, networking, and real-world inspiration.
With its community-driven format, hands-on sessions, and deep-dive content tracks, Florida Dreamin’ positions itself as one of the most impactful Salesforce events of the year, not just to attend, but to learn, build, and grow.
And yes, Team HIC will be at Florida Dreamin’ 25, ready to meet, collaborate, and talk all things Salesforce, automation, and agentic workflows. If you’re attending, let’s connect in person, exchange ideas, or even brainstorm solutions over coffee at the Expo Hall.
Because the real magic of Dreamin’ events doesn’t just happen on stage, it happens in conversations, new partnerships, and the sparks that lead to the next big innovation.
See you in Clearwater Beach, and if not there, catch us at Dubai Dreamin’ 2025 next.
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