The Spring ’23 Release has brought some innovative Marketing Cloud features that help businesses integrate and automate their data, systems, and workflows.
As businesses today, need consolidated tech stack and automation to drive growth in a cost-efficient way, the latest updates come as a pleasant surprise to them.
With the newest updates in Marketing Cloud, organizations can achieve higher cost savings and efficiency at scale, and deliver seamless, personalized experiences to customers.
So, if you are craving efficiency and cost-efficient growth, take a look at the five new Marketing Cloud features from the Spring ‘23 release outlined in this blog just for you. Here they are-:
1. WhatsApp Business Messaging in Marketing Cloud Engagement
With Marketing Cloud’s new WhatsApp Business Messaging feature, businesses can onboard to the WhatsApp Business Platform with just a few clicks, allowing them to connect with their customers faster.
They can also automate connected conversational journeys by activating WhatsApp alongside email, SMS, push notifications, and advertising, and take action on relevant conversations to reach customers in their preferred channels.
Additionally, businesses can use WhatsApp and Salesforce Data Cloud to deliver personalized, automated experiences for customers.
2. Journey Builder History Dashboards
With Marketing Cloud’s new Journey Builder History Dashboards, businesses can monitor their journey activities more effectively and save time with data filtering and sorting tools that surface insights quickly.
They can customize their journey data in a way that works best for them, and export their contact and journey data to help surface insights and share learnings more efficiently.
3. Visual Pivot Tables
Marketing Cloud’s new Visual Pivot Tables feature update can help businesses explore, test, and validate their data to answer critical questions.
They can now shift between a detailed pivot table and aggregate widget view to better see insights and trends, simplify data organization and evaluate data more effectively with new intuitive filtering capabilities and configurations, and create pivot tables directly from dashboard widgets to verify data quality
4. Data Cloud Advertising
Marketing Cloud’s Spring’23 release brings a significant update that can help businesses better personalize their advertising across platforms.
With Salesforce Data Cloud, businesses can securely integrate first-party data from Data Cloud with key advertising partners to improve existing customer profiles, create smarter segments, and extend reach to new channels, all while protecting consumer privacy.
They can also activate highly targeted personalized advertising across Google and Meta properties, cutting wasted ad spend and improving ROIs.
5. Data Stream Control Center in Marketing Cloud Intelligence
To mitigate the countless data stream management challenges, Marketing Cloud’s new Data Stream Control Center centralizes data stream insights and management in a single view, providing immediate visibility into what data streams need attention, and optimizing efficiency.
The new Marketing Cloud Intelligence updates provide data stream status, evaluate data quality, and identify ingestion issues in one unified view.
Businesses can view insights on data stream status, data volume, and row management in one place to help monitor data quality and usage. They can also improve data ingestion by quickly identifying anomalies and resolving errors with stronger insights.
Additionally, they can receive email and Slack notifications when changes to specific sources and streams occur, so they can be proactive and ensure.
Wrap Up
So, If you too are struggling with vendor sprawl in your business and need help consolidating your apps and automating your marketing efforts, look no further than our expert Marketing Cloud Services.
Contact us today to help you navigate the latest updates and features in the Marketing Cloud Spring’23 release and maximize the potential of your marketing campaigns.
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