Brazil Dreamin' 2026 is a two-day Salesforce conference in São Paulo on November 12-13, focusing on practical learning and community discussions rather than announcements. Attendees will engage with real-world projects, explore topics like AI and platform architecture, and network with Salesforce professionals. The event features a diverse agenda with sessions tailored for admins, developers, and consultants. Early-bird tickets are available until October 11, with prices increasing afterward. This conference emphasizes hands-on experience, direct speaker engagement, and intimate networking opportunities, making it valuable for both seasoned professionals and newcomers.
Brazil Dreamin’ 2026 is bringing Salesforce professionals together in São Paulo for two days of learning, practical sessions, and conversations with people who work on the platform every day. Taking place in November, the event is designed for people who want to learn from real projects, exchange ideas, and build connections that can be useful beyond the conference.
Unlike events focused mainly on announcements, Brazil Dreamin’ 2026 puts the spotlight on hands-on experience and community discussions. Attendees can explore topics such as AI, Agentforce, platform architecture, and development while meeting admins, developers, consultants, and other professionals from across the ecosystem.
Event Highlights
Registration, Venue, and Event Details
Before planning your visit, here are the important details to keep in mind about Brazil Dreamin’ 2026:
- Event dates: November 12–13, 2026
- Venue: Central Park Jardins, Alameda Min. Rocha Azevedo, 523, Cerqueira César, São Paulo, Brazil
- Timings: 9:00 AM to 5:30 PM on both days
- Format: Two-day, in-person event
- Audience: Salesforce admins, developers, architects, consultants, business users, and people starting their careers in the ecosystem
- Ticket prices: R$ 250 for both days until October 11. From October 12, prices increase to 1 day: R$ 199 and for 2 days: R$ 325.
The event is a community-organized Salesforce community conference. Tickets include access to the sessions for the selected day, breakfast and coffee breaks, networking opportunities, and a personal agenda with a QR-code ticket.
Schedule for Brazil Dreamin’ 2026
The Salesforce event will run across two days, with two rooms operating in parallel at certain times. The organizers have confirmed some sessions, while the complete agenda is still being developed. Here is what attendees can expect from the currently published schedule.
| Time | Venue | Session Overview | Speaker(s) |
|---|---|---|---|
| 9:30 AM – 9:50 AM | Room 1 | Opening of Brazil Dreamin’ 2026 | Guilherme Dornelas, Leandro Palma, Maurício Silva |
| 9:50 AM – 10:30 AM | Room 1 | AIforce and the New Features of Dreamforce 2026 | Daniel Hoe |
| 11:30 AM – 12:10 PM | Room 1 | The Strategic Role of the Salesforce Functional Analyst: Techniques, Management, and Best Practices | Jaqueline Lima |
| 12:20 PM – 1:00 PM | Room 1 | Salesforce Architecture with AI: Practical Cases and Limitations of Use | Igor Sá |
| 12:20 PM – 1:00 PM | Room 2 | Is Your Salesforce Instance Healthy? Real-World Cases of Security, Governance, and Cost Audits | Allan Pecli |
| 2:30 PM – 3:10 PM | Room 1 | When the Interface Ceases to Be a Screen: Headless, MCP, and the New Agentic Architecture | Marcos Vilela |
| 3:20 PM – 4:00 PM | Room 1 | How to Bring Datadog Observability to the Salesforce Ecosystem | Ezra Jesus |
| Time | Venue | Session Overview | Speaker(s) |
|---|---|---|---|
| 9:40 AM – 10:20 AM | Room 1 | Inside the Salesforce Ecosystem: Tools, Programs, and Opportunities Every Partner Professional Should Know | Mauricio Schorsch |
| 10:30 AM – 12:00 PM | Room 2 | AIforce Workshop – Salesforce Beyond the Interface in Practice | Guilherme Dornelas |
| 12:20 PM – 1:00 PM | Room 2 | Salesforce COE: Center of Excellence That Supports the Platform | Mauricio Silva |
| 2:30 PM – 3:10 PM | Room 1 | AIforce Experience Layer: Unlocking Salesforce for New Experiences | Francisco Vieira Junior |
| 3:20 PM – 4:00 PM | Room 1 | The Cheap Option That Turns Out Expensive: Generative AI Without Architecture in Your Salesforce Project | Leandro Palma |
What’s Exciting About Brazil Dreamin’ 2026?
What makes this event interesting is the chance to learn from people who are actually building, managing, and improving solutions on the platform. The focus is not just on hearing about new technology, but also on understanding how it works in real projects.
- Practical Learning over Theory: Real-world examples, lessons learned, and relatable workplace challenges instead of purely theoretical concepts.
- Latest AI & Agentforce Insights: Deep dives into AIforce, Agentforce, and AI-powered solution architecture to stay ahead of emerging tech trends.
- Direct Speaker Engagement: Interactive Q&A sessions and direct discussions with industry experts beyond the presentation deck.
- Multi-Role Career Relevance: Tailored content connecting directly to the goals of admins, developers, architects, consultants, and platform newcomers.
- Intimate Community Networking: Focused, conversation-driven networking designed to connect professionals facing similar technical and business hurdles.
- Ecosystem & Partner Value: A prime touchpoint for Salesforce partner to engage directly with practitioners, understand pain points, and build lasting relationships.
Conclusion
Brazil Dreamin’ 2026 offers two days for Salesforce professionals to learn from practical experiences, discuss new developments, and connect with people who understand the work behind the platform. With sessions covering AI, architecture, governance, and career development, the event has something for both experienced professionals and those who are just getting started.
If you’re planning to attend, review the agenda before registering and keep an eye on the official website for new session announcements. With early-bird prices available until October 11, booking ahead may also help you save on your ticket.
Frequently Asked Questions
Two-day tickets cost R$ 250 until October 11, 2026. From October 12, one-day tickets cost R$ 199, while two-day tickets cost R$ 325.
Salesforce admins, developers, architects, consultants, business users, and beginners can attend Brazil Dreamin’ 2026 to explore platform developments, practical use cases, and career opportunities.
The agenda includes AIforce, Agentforce, Salesforce architecture, AI-powered solutions, governance, security, development, observability, and practical approaches to building and managing Salesforce projects.
Attendees can connect with Salesforce professionals, exchange implementation experiences, discuss technical challenges, and build relationships with admins, developers, consultants, and industry experts.
For a Salesforce partner, Brazil Dreamin’ 2026 offers opportunities to understand customer challenges, explore emerging technologies, exchange implementation insights, and strengthen relationships across the Salesforce ecosystem.
India 
USA
UK
Canada