Northeast Dreamin 2026 is a two-day Salesforce community event on October 29-30, 2026, featuring a diverse schedule with hands-on training and sessions covering various topics like AI, security, Marketing Cloud, and career growth. Attendees can choose from multiple tracks tailored to their roles, allowing for personalized learning experiences. The event will take place at the Granite Ballroom and other venues, starting with registration at 7:30 AM each day. With a mix of keynotes, practical sessions, and networking opportunities, Northeast Dreamin 2026 promises valuable insights for Salesforce professionals.
Two days, multiple tracks, hands-on training, AI sessions, Salesforce strategy, and plenty of practical topics – Northeast Dreamin 2026 has a packed schedule for people who actually work with Salesforce every day. The event brings together different parts of the ecosystem under one roof.
What makes the schedule stand out is the range. One session can take you into Agentforce Builder, while another focuses on Salesforce security, Flow, technical debt, Marketing Cloud, data, or even career growth. There is also plenty of hands-on training, so attendees can learn by doing rather than only listening.
In this blog, we will cover the key details of Northeast Dreamin 2026 and break down the complete two-day schedule, including session timings, venues, training sessions, keynotes, and the topics covered across the event.
Northeast Dreamin 2026: Key Details
Northeast Dreamin 2026 takes place on October 29 and 30, 2026, with sessions running across multiple rooms and tracks. The schedule covers practical Salesforce administration, development, AI, marketing, architecture, data, security, career topics, and more.
Event Highlights
Registration, Venue, and Event Details
Northeast Dreamin 2026 takes place on October 29 and 30, 2026, with sessions running across multiple rooms and tracks. The schedule covers practical Salesforce administration, development, AI, marketing, architecture, data, security, career topics, and more.
- Dates: October 29–30, 2026
- Format: In-person Salesforce community event
- Registration: Starts at 7:30 AM on both days
- Main venue: Granite Ballroom
- Other session rooms: Pierce, Merrimack, Capital, Concord, and Webster
- Focus: Salesforce, Agentforce, AI, Flow, Marketing Cloud, security, data, architecture, and career development
- Schedule: Two full days of sessions, training, keynotes, lunch, and closing activities
- Event type: Salesforce community conference
The event covers a wide range of topics, making it one of those Salesforce events where different attendees can build completely different schedules depending on their role and interests.
| Time | Venue | Session Overview | Speaker(s) |
|---|---|---|---|
| 7:30 AM – 9:00 AM | Granite Ballroom | Registration | — |
| 9:00 AM – 9:50 AM | Granite Ballroom | Opening Keynote | Skye Tyler |
| 10:00 AM – 11:30 AM | Pierce | Hands On Training – Getting Started with the New Agentforce Builder | Jennifer Lee |
| 10:00 AM – 10:40 AM | Merrimack | Become an “Accidental Marketer” with Marketing Cloud Account Engagement and Salesforce NPC data | Michael Chevrette |
| 10:00 AM – 10:40 AM | Capital | You’re Sitting on a Gold Mine: 5 Ways Salesforce Admins Can Unlock Business Value with Salesforce Foundations | Danny Teng |
| 10:00 AM – 11:40 AM | Webster | Hands on Training – A Crash Course in Cross Filters for Reports | Evan Ponter |
| 11:00 AM – 11:40 AM | Capital | Break the “Monitoring” Stigma in Field Service: Changing the Field Service app from a “Tracking Device” to a “Technician’s Toolkit.” | Sean Lewis, Terri Sinclair |
| 11:00 AM – 11:40 AM | Merrimack | What’s New in Salesforce Reports and Dashboards | David Carnes |
| 11:00 AM – 11:40 AM | Concord | Why Non-Native Apps May Be Your Salesforce Org’s Greatest Security Risk | Rajesh Unadkat |
| 12:00 PM – 1:00 PM | Granite Ballroom | Lunch | — |
| 1:00 PM – 1:40 PM | Capital | From Handoff to Hands-On: Real-Time Learning in Technical Teams | James George, Vered Meir |
| 1:00 PM – 2:30 PM | Webster | Hands On Training – Mastering Basics: Account Engagement (fka Pardot) Guide for Salesforce Admins | Daniel Umbro |
| 1:00 PM – 2:30 PM | Pierce | Hands On Training – What’s New(ish) With Flow? | Michelle Hansen |
| 1:00 PM – 1:40 PM | Merrimack | AI Administration, high expectations, no budget. | Bill Florio |
| 1:00 PM – 1:40 PM | Concord | Flow Approvals – Data Model, Workflow, and Advanced Approval Rules | Rich Englhard |
| 2:00 PM – 2:40 PM | Concord | OmniStudio vs Flow | Jason Kalgren |
| 2:00 PM – 2:40 PM | Capital | Unearthing the Ghosts in Your Org: How to Audit Salesforce Technical Debt | Mike Rogan |
| 3:00 PM – 3:40 PM | Merrimack | Flow + AI: Processing Images, PDFs, and Unstructured Data | Jennifer Lee |
| 3:00 PM – 3:40 PM | Capital | Custom Campaign Influence: Strategy Meets Architecture | Adam Erstelle |
| 3:00 PM – 4:30 PM | Webster | Hands On Training – Untangling OmniStudio Document Generation | Sean Piper |
| 3:00 PM – 4:30 PM | Pierce | Hands On Training – Problem Solve with Flow Screen Actions | Sarah Pilzer |
| 3:00 PM – 3:40 PM | Concord | Gain Career Clarity: Insights from a Personal SWOT Analysis | Stephanie Parretti |
| 4:00 PM – 4:40 PM | Merrimack | User Group to Northeast Dreamin’ to Dreamforce: How to Present A Great Session | Michael Kolodner |
| 4:00 PM – 4:40 PM | Concord | My Co-Worker is a Bot: Scaling High-Touch Success with Slackbot AI Agents | Charles Fosbroke |
| 4:00 PM – 4:40 PM | Capital | AI Is Only as Smart as Your Data: What Salesforce Admins Can Do Today | Ben Novoselsky |
| Time | Venue | Session Overview | Speaker(s) |
|---|---|---|---|
| 7:30 AM – 9:00 AM | Granite Ballroom | Registration | — |
| 9:00 AM – 10:20 AM | Granite Ballroom | Opening Keynote / Demo Jam | Mike Gerholdt |
| 10:30 AM – 10:50 AM | Webster | Understanding MuleSoft: Cost, Architecture, and Long-Term Value | Brandon Tomecsko |
| 10:30 AM – 10:50 AM | Pierce | Develop the Architect Mindset | David Nava |
| 10:30 AM – 10:50 AM | Concord | Salesforce at Scale: Outgrowing the Admin Toolkit with Large Data Volumes | Nadav Even Chorev, Nick Hyland |
| 11:00 AM – 11:40 AM | Pierce | Mastering the Art of Saying No: A Framework for SF Professionals | Terri Sinclair |
| 11:00 AM – 11:40 AM | Webster | Do This, To Avoid That! Maximizing Value with Salesforce | Daniel Gorton |
| 11:00 AM – 11:40 AM | Capital | Invisible Leaks: How Integrations Quietly Expose Your Salesforce Data—and How to Stop It | David Fernandez Rivero |
| 11:00 AM – 11:40 AM | Concord | Chaos to Clarity: Designing Agents for Revenue Systems | Michelle Stokely |
| 11:00 AM – 11:40 AM | Merrimack | Party Like a Platform: Event Registration with Salesforce + Marketing Cloud | Matt Brulet |
| 12:00 PM – 1:00 PM | Granite Ballroom | Lunch | — |
| 1:00 PM – 1:40 PM | Capital | Effective Marketing Cloud Personalization Strategies | Hunter Dunbar, Timothy Ziter |
| 1:00 PM – 1:40 PM | Concord | Formulas and Life Hacks for the Everyday Admin | Steve Molis |
| 1:00 PM – 1:40 PM | Merrimack | The Right Tool for the Question: When Salesforce Reports Are Not Enough | Tobias Ward |
| 1:00 PM – 1:40 PM | Pierce | The Five Pillars of Enterprise CRM Strategy for Higher Ed Institutions | Corey Snow |
| 1:00 PM – 1:40 PM | Webster | You can’t trust AI tools to build your Salesforce org… can you? | Chris Pifer |
| 2:00 PM – 2:20 PM | Granite Ballroom | Closing Ceremony | — |
The second day has a noticeable focus on what comes next for Salesforce teams. AI agents, large-scale data, integrations, Marketing Cloud personalization, architecture, and AI-assisted development all appear alongside practical administration topics.
A Schedule Built for Different Salesforce Roles
One of the best things about Northeast Dreamin 2026 is that attendees do not have to follow one fixed path. The sessions are spread across different areas of Salesforce, so an admin, developer, architect, marketer, consultant, or business-focused professional can build a day around their own needs.
The schedule also gives Salesforce partner plenty of topics to explore, particularly around architecture, integrations, AI, implementation, security, and long-term CRM strategy. This makes the event relevant beyond individual Salesforce users and into the wider business ecosystem.
The mix also makes the event different from Salesforce events that focus heavily on one product area. Here, the schedule moves between hands-on learning, technical problem-solving, AI, career development, marketing, data, and practical Salesforce strategy.
Wrapping Up
Northeast Dreamin 2026 has a packed two-day schedule, but the variety is what makes it useful. From Agentforce and Flow to security, data, Marketing Cloud, architecture, and AI, there is plenty to explore across the different rooms and tracks.
For anyone following Salesforce events or looking to stay connected with the Salesforce community conference scene, Northeast Dreamin offers a practical mix of sessions rather than one narrow theme. The best part may simply be choosing your own path through it.
Frequently Asked Questions
Yes. The schedule includes hands-on training for Agentforce Builder, Salesforce Reports, Account Engagement, Flow, OmniStudio, document generation, and Flow Screen Actions.
Salesforce admins, developers, architects, marketers, consultants, partners, and business professionals can choose sessions based on their roles and interests.
Yes. Northeast Dreamin 2026 is an in-person Salesforce community event featuring practical sessions, hands-on training, keynotes, and opportunities to connect with the Salesforce ecosystem.
AI sessions explore Agentforce, AI administration, AI agents, unstructured data, AI-assisted Salesforce development, and how data affects AI results.
The event combines hands-on training, practical Salesforce sessions, AI and Agentforce topics, technical insights, career discussions, and opportunities to connect with the Salesforce community.
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