Midwest Dreamin’ 2026 brings together the Salesforce community for three days of focused sessions, real-world discussions, and practical insights shared by professionals who work with the platform every day. From architecture and development to admin practices and AI-driven updates, the event is designed around what’s actually happening in the ecosystem right now.
In this blog, we will walk you through the complete details of Midwest Dreamin’ 2026, including the schedule, key sessions, networking opportunities, and everything you need to know about the event experience.
Registration, Venue, and Event Details
Before planning your trip, here’s everything you need to know about attending Midwest Dreamin’ 2026.
Event Highlights:
- Event: Midwest Dreamin’
- Dates: July 15–17, 2026
- Venue: Hyatt Regency, Minneapolis, Minnesota
- Duration: Three days
- Attendees: 500+ Salesforce professionals
- Hotel Booking: Discounted accommodations available for attendees
- REGISTER HERE
Since seats are limited, registering early is recommended to secure your place and preferred hotel accommodations.
Conference Highlights & What to Expect
The conference schedule is designed to help attendees meet, network, and explore the latest ideas across the Salesforce ecosystem.
Throughout the three days, participants can attend breakout sessions covering multiple skill levels and job roles. Whether you’re new to Salesforce or have years of experience, you’ll find sessions that match your interests.
Educational Sessions
Industry experts and experienced speakers will lead sessions covering:
- Salesforce Administration
- Development
- Solution Architecture
- AI and Automation
- Platform Best Practices
- Customer Success Stories
Expo Hall
The expo hall gives attendees an opportunity to meet technology providers, explore new solutions, and interact with companies building products for Salesforce users.
Demo Jam
One of the biggest attractions every year is the Demo Jam. Vendors get only three minutes to demonstrate their products before a live audience. At the end of each presentation, attendees vote for their favorite solution, making it one of the most exciting and interactive sessions of the conference.
Networking Opportunities
The agenda also includes dedicated networking sessions where attendees can connect with professionals, speakers, sponsors, recruiters, and business leaders.
Midwest Dreamin’ 2026 Complete Agenda
One of the biggest reasons professionals attend this Salesforce event is its well-balanced agenda. From hands-on workshops and technical sessions to networking events and keynote presentations, each day is designed to help attendees know something new while connecting with the Salesforce community.
| Time | Venue | Session Overview | Speaker(s) |
|---|---|---|---|
| 8:00 AM – 12:00 PM | Boundary Waters & Great Lakes Promenade | Sponsor setup and Expo Hall preparation before the conference officially begins. | Sponsors |
| 12:00 PM – 6:00 PM | Great Lakes Promenade | Registration desk open for attendee check-in. | Event Team |
| 12:00 PM – 6:00 PM | Boundary Waters & Great Lakes Promenade | Expo Hall opens, giving attendees the opportunity to meet sponsors and explore Salesforce solutions. | Event Sponsors |
| 1:00 PM – 1:45 PM | Lake Superior A | An Afternoon with Gemini – Learn how AI is transforming the Salesforce platform and explore practical use cases. | Michelle Wolfe |
| 1:00 PM – 2:45 PM | Boundary Waters C | Security in Action: Data & Access – Hands-on workshop covering Salesforce security, access management, and protecting your org in the AI era. | Joshua Birk, Jennifer Lee |
| 1:00 PM – 1:45 PM | Lake Superior B | Accelerating Salesforce Delivery Using Agentforce Vibes – Discover how AI can reduce delivery time for Salesforce projects. | Suseel Kumar Nandikotkur |
| 1:00 PM – 1:45 PM | Great Lakes Ballroom | Fault Paths: I Avoided Them, Now I Report On Them – Learn how Flow fault paths improve reporting and automation monitoring. | Aaron Crear |
| 1:00 PM – 2:45 PM | Boundary Waters D | From Idea to Build in One Session with AI – Interactive workshop demonstrating how AI can turn requirements into working Salesforce solutions. | Shane Smyth |
| 2:00 PM – 2:45 PM | Lake Superior A | Minimalist Approach to Agentforce Nonprofit – Practical guidance for implementing Agentforce Nonprofit without unnecessary complexity. | Shari Carlson |
| 2:00 PM – 2:45 PM | Lake Superior B | Vibe Coding Without Agentforce Vibes – Explore alternative approaches to agentic development beyond standard toolchains. | Thaddaeus Dahlberg |
| 2:00 PM – 2:45 PM | Great Lakes Ballroom | The Consultant’s Guide to Discovery – Learn better discovery techniques that lead to more successful Salesforce implementations. | Jennie Kennedy, Justin Williams |
| 3:00 PM – 3:45 PM | Lake Superior B | Main Character Energy – Career development session focused on personal branding and professional growth. | Nikki Kaminski |
| 3:00 PM – 3:45 PM | Lake Superior A | Agent Script: The Hybrid Reasoning Revolution – Introduction to Agent Script and flexible AI-powered workflows. | Adam Erstelle |
| 3:00 PM – 4:45 PM | Boundary Waters C | Admins Guide to Using CumulusCI to Manage Test Data – Hands-on training for improving sandbox management and test data handling. | Michael Kolodner |
| 3:00 PM – 3:45 PM | Great Lakes Ballroom | Teaser Trailers: How to T-Shirt Size Your Product Demos – Learn how to tailor Salesforce product demonstrations for different audiences. | Session Speaker |
| 3:00 PM – 4:45 PM | Boundary Waters D | Unleashing Visual Insights – Hands-on workshop on embedding Salesforce reports and dashboards for better analytics. | Aaron Crear |
| 4:00 PM – 4:45 PM | Great Lakes Ballroom | AI Uncensored: An Honest and Overdue Conversation – Panel discussion exploring the real opportunities and challenges of AI in Salesforce. | Brandon Mead |
| 4:00 PM – 4:45 PM | Lake Superior B | Build an Agentic Development Pipeline for Salesforce Development – Learn modern AI-assisted development practices using Salesforce DX and Agentforce. | Mohith Shrivastava |
| 4:00 PM – 4:45 PM | Lake Superior A | One Flow, Infinite Forms – Discover scalable methods for collecting and managing nonprofit data in Salesforce. | Stephanie King |
| 5:00 PM – 6:00 PM | Great Lakes Ballroom | Opening Keynote: Roadmaps & Real Talk: Platform, Apps & Community – Product leaders discuss upcoming innovations, platform roadmaps, and answer audience questions. | Gloria Ramchandani, Meredith Brown, Jay Hurst, Adam White, David Nava |
| 6:00 PM – 7:00 PM | Boundary Waters & Great Lakes Promenade | Welcome Reception – Networking reception with attendees, speakers, sponsors, refreshments, and light appetizers. | All Attendees & Sponsors |
| Time | Venue | Session Overview | Speaker(s) |
|---|---|---|---|
| 8:00 AM – 12:00 PM | Great Lakes Promenade | Registration remains open throughout the day for attendees. | Event Team |
| 8:00 AM – 5:30 PM | Boundary Waters & Great Lakes Promenade | Expo Hall opens with sponsors showcasing Salesforce products and services. | Event Sponsors |
| 9:00 AM – 9:45 AM | Lake Superior B | Build Once, Integrate Everything: Rethinking Salesforce Integrations – Learn modern integration strategies that improve scalability and simplify connected systems. | Stephanie King |
| 9:00 AM – 10:45 AM | Boundary Waters C | Getting Started with the New Agentforce Builder Workshop – Hands-on training covering Agentforce Builder, Agent Script, guardrails, and AI agent creation. | Jennifer Lee, Joshua Birk |
| 9:00 AM – 9:45 AM | Lake Superior A | 5 Lessons From Migrating From Account Engagement to Marketing Cloud Next – Practical insights from a real Salesforce marketing migration project. | Marcos Duran |
| 9:00 AM – 9:45 AM | Boundary Waters D | What’s New(ish) with Flow? – Explore the latest Flow capabilities and learn when to use newly released automation features. | Michelle Hansen |
| 9:00 AM – 9:45 AM | Great Lakes Ballroom | Platform Integration Roadmap – Discover Summer ’26 integration updates, APIs, MCP Servers, Events, External Services, and upcoming platform enhancements. | Salesforce Product Team |
| 10:00 AM – 10:45 AM | Great Lakes Ballroom | The Upgraded Salesforce Admin: Using AI to Transform Requests – Learn how AI helps admins create stronger requirements and user stories. | Angela Weller |
| 10:00 AM – 10:45 AM | Lake Superior A | Behind the Scenes: Building a Smarter Marketing Cloud MCP Server – Explore the architecture behind scalable Marketing Cloud MCP Servers. | Adam Erstelle |
| 10:00 AM – 10:45 AM | Lake Superior B | An Admin’s Super Secret Weapon: VS Code – Learn how Salesforce admins can benefit from developer tools without becoming developers. | Ahmad Helal |
| 11:00 AM – 11:45 AM | Boundary Waters C | Neurospicy Superheroes: Unleashing the Power of Neurodiversity – Learn how neurodiverse professionals bring unique strengths to Salesforce teams. | Brandon Mead |
| 11:00 AM – 11:45 AM | Boundary Waters D | Why Your Salesforce Migration Feels Like a SQL Database in a Trench Coat – Common migration mistakes and how to avoid recreating legacy systems. | Nikki Kaminski |
| 11:00 AM – 11:45 AM | Lake Superior A | Healthy Lists, Happy Inboxes – Improve Marketing Cloud email performance through better list hygiene and deliverability practices. | Katie Arcand |
| 11:00 AM – 11:45 AM | Great Lakes Ballroom | Talk and Think Like An Architect – Learn how solution architects communicate technical decisions to business stakeholders. | David Nava |
| 11:00 AM – 11:45 AM | Lake Superior B | User Access Roadmap: ABAC, Scoped Permissions & Agentforce – Explore the future of Salesforce security, permissions, and access management. | Larry Tung |
| 12:00 PM – 12:30 PM | Great Lakes Ballroom | Demo Jam – Round 1 – Sponsors compete with fast-paced product demonstrations while attendees vote for their favorites. | Participating Sponsors |
| 12:30 PM – 2:00 PM | Boundary Waters & Great Lakes Promenade | Networking Lunch – Enjoy lunch while connecting with speakers, sponsors, and fellow attendees. | All Attendees |
| 2:00 PM – 2:45 PM | Great Lakes Ballroom | Click, Capture, Connect – Learn how Screen Flows can automate integrations with external applications. | Kellee Wasik |
| 2:00 PM – 2:45 PM | Lake Superior B | Seamless Salesforce Integrations – Best practices for building secure, scalable, and user-friendly Salesforce integrations. | Parameswara Reddy Palle |
| 2:00 PM – 2:45 PM | Lake Superior A | Fundraising in Uncertain Times – Learn how Salesforce Nonprofit Cloud helps organizations build resilient fundraising strategies. | Jeremiah Kincaid |
| 2:00 PM – 3:45 PM | Boundary Waters D | Supercharge Your Data Gathering & Analysis Work with SOQL – Hands-on workshop for advanced Salesforce reporting and data analysis. | Michelle Hansen |
| 2:00 PM – 3:45 PM | Boundary Waters C | Spark Joy with Lightning Pages – Interactive workshop focused on improving user experience with Lightning App Builder. | Allie Nelson (Lawler) |
| 3:00 PM – 3:45 PM | Great Lakes Ballroom | Flow + AI: Automating Images, PDFs, and Unstructured Data – Learn how Flow and AI work together to automate complex business processes. | Jennifer Lee |
| 3:00 PM – 3:45 PM | Lake Superior B | Mastering Salesforce Events – Discover real-time integration techniques using Platform Events, Streaming API, and Pub/Sub API. | Manoj Thangavel |
| 3:00 PM – 3:45 PM | Lake Superior A | Best Practices for Deploying Agentforce – Expert guidance on planning and deploying Agentforce solutions successfully. | Mohith Shrivastava |
| 4:00 PM – 4:45 PM | Lake Superior B | Jack of All Trades – Learn why expanding beyond Salesforce knowledge can strengthen your career. | Josh Saterdalen |
| 4:00 PM – 4:45 PM | Boundary Waters C | Fluent in Frustration – Practical strategies for improving Salesforce adoption and reducing user resistance. | Brittany Hart |
| 4:00 PM – 4:45 PM | Great Lakes Ballroom | Flow Approvals – Learn how Flow Approvals work, including approval rules, workflows, and data models. | Rich Englhard |
| 4:00 PM – 4:45 PM | Lake Superior A | Spreadsheet Chaos to Scalable Data – Discover a structured approach to importing and validating spreadsheet data in Salesforce. | Sandra Peterson |
| 4:00 PM – 4:45 PM | Boundary Waters D | A’I’m Just an Admin: Practical Ways You Can Incorporate AI – Explore practical AI use cases that Salesforce admins can adopt immediately. | Farah Khalid |
| 4:45 PM – 5:30 PM | Boundary Waters | Community Sticker & Swag Swap – Wrap up the day by networking with fellow attendees while exchanging stickers and community swag. | All Attendees |
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| Time | Venue | Session Overview | Speaker(s) |
|---|---|---|---|
| 8:00 AM – 12:00 PM | Great Lakes Promenade | Registration remains open for attendees to check in and collect badges. | Event Team |
| 8:00 AM – 11:00 PM | Boundary Waters & Great Lakes Promenade | Expo Hall open for final day networking and sponsor interactions. | Event Sponsors |
| 9:00 AM – 9:45 AM | Lake Superior A | Extreme Makeover: Salesforce Edition – Learn how to transform a Salesforce org into a more intuitive and user-friendly experience. | Michael Kolodner |
| 9:00 AM – 9:45 AM | Lake Superior B | Exploring Apex Cursors – Deep dive into Apex Cursors and how they improve batch processing compared to traditional methods. | Anthony Heber |
| 9:00 AM – 9:45 AM | Boundary Waters C | From Blank Stares to Clear Processes – Understand how missing business process clarity leads to failed Salesforce implementations. | Shari Carlson |
| 9:00 AM – 9:45 AM | Great Lakes Ballroom | User Creation Automation! – Learn how to automate user provisioning and reduce manual admin work while improving security. | Michelle Wolfe |
| 9:00 AM – 9:45 AM | Boundary Waters D | Talk Data To Me! Power Up Your Salesforce Missions with Data Strategy! – Explore how strong data strategy improves CRM success. | Corey Snow |
| 10:00 AM – 10:45 AM | Lake Superior B | From Happy Soup to Happy Place with Salesforce Snapshot Scratch Orgs – Learn how to simplify complex Salesforce environments using Scratch Orgs. | Thaddaeus Dahlberg |
| 10:00 AM – 10:45 AM | Boundary Waters C | Agents Building Agents – Discover how agentic applications are shaping the future of Salesforce development. | Andrew Dawson |
| 10:00 AM – 10:45 AM | Great Lakes Ballroom | Going Previous in Salesforce Flow – Explore patterns for enabling back navigation in complex Salesforce Flows. | Scott Finn |
| 10:00 AM – 10:45 AM | Lake Superior A | A Roadmap to Attribution and Campaign Influence in Salesforce and Account Engagement – Learn advanced marketing attribution strategies and campaign influence models. | Marcos Duran |
| 10:00 AM – 10:45 AM | Boundary Waters D | Your Marketing Metrics Are Great. Your Story Isn’t – Improve how marketing performance is communicated to leadership using better storytelling. | Justin Piehowski |
| 11:00 AM – 11:30 AM | Great Lakes Ballroom | Demo Jam Round 2 – Sponsors compete in fast-paced demos, with audience voting to determine finalists. | Participating Sponsors |
| 11:30 AM – 12:15 PM | Great Lakes Ballroom | Closing Keynote: All Hands on Deck – A reflection on the Salesforce ecosystem, community strength, and the future of work in the AI era. | Shelly Sousa |
| 12:15 PM – 12:30 PM | Great Lakes Ballroom | Conference Wrap-up – Final closing remarks and event conclusion. | Event Team |
Why You Should Attend Midwest Dreamin’
Attending Salesforce Midwest Dreamin’ is about much more than sitting through presentations. It’s an opportunity to build meaningful connections while learning practical skills you can immediately apply at work.
Whether you’re looking to improve your technical knowledge, expand your professional network, or stay updated on the latest platform developments, this Salesforce community conference offers all of that in one place. Here’s why many professionals return every year.
Learn From Real Salesforce Experts
Sessions focus on real-world experiences instead of theory, making it easier to understand how businesses solve everyday Salesforce challenges.
Meet Salesforce Community Members
One of the biggest benefits of attending is connecting with Salesforce community members who openly share ideas, advice, and best practices from their own experiences.
Expand Your Professional Network
The conference attracts admins, developers, architects, consultants, business leaders, recruiters, and product experts, making networking both valuable and practical.
Discover New Solutions
The expo hall introduces attendees to new applications, consulting services, and innovations that help businesses improve their Salesforce environments.
Expand Your Business
Learning new skills and building relationships can open doors to future projects, certifications, partnerships, and career opportunities.
Also, if your organization works closely with a Salesforce partner, attending the conference can also help you discover new implementation strategies, integration ideas, and consulting opportunities.
Conclusion
Whether you’re looking to learn something new, meet industry experts, or grow your professional network, Midwest Dreamin’ Salesforce continues to be one of the most valuable community-driven conferences in the ecosystem.
With three days of educational sessions, networking opportunities, interactive activities, and inspiring speakers, this Salesforce conference offers practical value for professionals across every role and experience level. If you’re planning your learning calendar for next year, Midwest Dreamin’ is an event worth adding to your list.
For organizations ready to go beyond learning and actually turn ideas into action, this is where things get exciting. With Salesforce implementation services from HIC Global Solutions, you can take everything you’ve explored at the conference and transform it into business success.
Frequently Asked Questions
Midwest Dreamin’ 2026 welcomes Salesforce admins, developers, architects, consultants, business leaders, students, partners, and anyone interested in expanding Salesforce knowledge through practical sessions, networking, and community-driven learning opportunities.
Yes. The conference includes beginner-friendly sessions alongside advanced technical content. Attendees can choose tracks matching their experience level, making learning more accessible throughout the event.
Yes. AI remains an important focus across the Salesforce ecosystem. Sessions are expected to explore automation, Agentforce, data strategies, and practical AI implementation for businesses using Salesforce.
Bring a laptop, notebook, chargers, business cards, comfortable clothing, and a reusable water bottle. Between sessions, many attendees also explore new Salesforce solutions and exchange practical implementation ideas.
Availability depends on event organizers and speaker permissions. Some sessions may be recorded and shared later, while others remain exclusive to in-person attendees because of licensing or presentation preferences.
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