If you’re part of the European CRM ecosystem, especially working with Salesforce, then French Touch Dreamin’ (FTD) is one of the most anticipated community gatherings of the year. Scheduled for 2 December 2025, this event brings together Salesforce professionals like admins, developers, architects, consultants, MVPs, and offers a unique mix of learning, networking, and community spirit.
As a community-led, not-for-profit European Salesforce event, FTD stands out from corporate conferences. It thrives on passionate professionals sharing real-world insights, best practices, and social learning, making it a must-attend for anyone serious about growing their Salesforce skills or network.
In this post, I’ll walk you through everything you need to know before attending, from what to expect to why you should care, and how to make the most of the experience.
What to Expect at French Touch Dreamin’ 2025
Event Overview: Date, Venue, Format
Date: 2 December 2025.
Location: Hyatt Regency Paris Étoile, Paris, a central location that has hosted FTD in previous editions.
Format: Full-day in-person conference, typically running from early morning till late afternoon, often followed by optional social or networking gatherings.
Ticketing: French Touch Dreamin’ 25 remains affordably priced, especially if you grab early-bird tickets. For 2025, early-bird pricing starts around €54.49, making it accessible for many in the Salesforce community.
This accessible ticketing, along with the community-driven, inclusive spirit, helps make French Touch Dreamin’ 25 a go-to event for Salesforce professionals across Europe, whether you’re a seasoned architect or a budding admin.
French Touch Dreamin’ 25 Agenda & Sessions
One of the greatest strengths of French Touch Dreamin’ is content diversity. Expect a rich agenda blending technical sessions, business-focused talks, real-world case studies, and community-focused content.
There are often simultaneous tracks, some aimed at beginners (e.g., admins just getting started), some for developers, and some for architects and consultants. This makes FTD relevant for a broad audience across skill levels. Let’s have a look at the French Touch Dreamin’ 25 agenda and sessions.
- Developer Keynote: The Future of Application Lifecycle Management (ALM) on the Salesforce Platform by John Belo from 14:00 to 15:00.
- Build Next-Gen Agentic Experiences with Agent Script by Philippe Ozil, from 16:00 to 16:25 (La Seine track).
- 3 Agentforce Plays to Boost Customer Care Quality by Jana Taan, from 14:00 to 14:25 (Euphrate track).
- Technical & developer deep dives on architecture, integrations, customisation, and DevOps.
- Admin, functional, and use case sessions on configuration, CRM best practices, nonprofit & NGO-oriented sessions, and real-world implementations.
- Customer Stories & Case Studies session on migration, optimization, European-specific business contexts.
- Community & Networking Sessions on collaboration, mentorship, and regional user-group meetups.
- Partner, Expo Booths & Demos on ISV tools, consulting firms, and AppExchange solutions; a chance to discover new tools & partners.
- European Context & Compliance Talks on GDPR, multi-country deployments, multilingual implementations, and EU-specific challenges.
Who Should Attend And Why It’s Worth Your Time
Anyone can attend the French Touch Dreamin’ 25, but the ideal audience is from admins to architects and consultants. French Touch Dreamin’ offers multi-track content and varied topics, from admin basics to advanced architecture discussions, anyone working in or around Salesforce stands to benefit:
- Junior/mid-level admins or consultants who want hands-on learning and to stay updated with platform changes.
- Developers and architects seeking deep technical talks, best practices, or networking with other experienced professionals.
- Business leaders, project managers, or consultants wanting real-world success stories, process improvement ideas, and cross-functional insights.
- Freelancers or small firms looking to connect with peers, potential collaborators, and hiring networks across Europe.
What You’ll Gain: Skills, Knowledge, and Community
Attending French Touch Dreamin’ 25 goes beyond “listening to talks”. Here’s what you’ll get out of it:
- Practical takeaways & actionable insights, not just theory, but real-world use cases and best practices you can apply immediately
- A broader European perspective, understanding how Salesforce is used across different markets, regulations, and business environments in Europe
- Networking & collaborations, meeting fellow professionals, mentors, potential partners or employers, and expanding your professional network
- Community belonging & shared learning, being part of a community-driven event adds a sense of purpose, shared growth, and collaboration; it’s also a great opportunity for newcomers to get guidance and for veterans to give back
- If you’re invested in Salesforce long-term, whether as a career or as a technology stack, French Touch Dreamin’ 25 is more than just a conference; it’s an investment in your growth and community.
How to Prepare for French Touch Dreamin’ 2025
Register Early & Check Ticket Availability
Given the popularity of French Touch Dreamin’ 25 and its accessible pricing, tickets tend to go fast. It’s wise to register early to avoid missing out, especially if you’re looking for early-bird rates.
Also, consider travel and accommodation early if you’re coming from outside France; Paris hotels around popular venues can fill up quickly in December.
Plan Your Sessions Ahead
Since French Touch Dreamin’ 25 offers multiple tracks, review the agenda (often published ahead of time) and shortlist sessions aligned with your interests or professional goals. That way, you won’t miss out on talks most relevant to you.
Bring Your Networking A-Game
One of the biggest benefits of French Touch Dreamin’ 25 is community networking. Be ready to connect with other professionals, speakers, sponsors, or attendees. Bring business cards / contact details / LinkedIn QR code, and stay open to collaborations.
Also, don’t just focus on technical sessions: hallway conversations, coffee breaks, and informal chats often lead to the most interesting connections and insights.
If you’re going to be part of a team, coordinate with colleagues; maybe split up across tracks to maximize learning and later debrief each other.
Think Beyond Now: Post-Event Follow-Up
After the event, consolidate what you learn. Share insights internally with your team, implement ideas in your Salesforce orgs, connect with new contacts, and consider contributing back to the community (e.g., sharing a blog post, speaking at a local user group, helping others).
Community-led events like French Touch Dreamin’ 25 don’t just end when the day ends, what you build out of them can last long.
Why French Touch Dreamin’ 2025 Matters
In a landscape increasingly dominated by large corporate conferences or vendor-led events, French Touch Dreamin’ stands out as a true community-led initiative. This grassroots spirit reminds us that beyond certifications and products, what truly powers the Salesforce ecosystem is people, collaboration, shared knowledge, and community values.
For Europe, where business environments, regulations like data privacy, languages, and market needs vary widely, an event like French Touch Dreamin’ 25 becomes critical. It offers a pan-European platform for professionals to learn from each other’s diverse experiences, adapt best practices, and build stronger regional networks.
Attending French Touch Dreamin’ 25 isn’t just about your individual growth, it’s about contributing to a community that thrives on shared knowledge and mutual growth.
Conclusion
If you care about Salesforce, whether as a career, a technology stack, or professional growth, then you should definitely attend. French Touch Dreamin’ 2025 offers a rare mix of technical depth, business acumen, real-world relevance, community spirit, and networking; all at a reasonable cost and in a vibrant European setting.
Even as someone experienced in content writing like you, attending French Touch Dreamin’ 2025 can inspire fresh perspectives: from industry trends to user stories, from technology shifts to community culture, and transform how you see Salesforce, community, and your career path.
If you’re looking to elevate your Salesforce journey even further, consider partnering with a trusted Salesforce Partner. The right partner helps you implement, customize, and scale Salesforce with expert guidance—so you can turn insights from events like French Touch Dreamin’ into real business impact.
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